Resume for Stephanie Hertl Resume
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Resume:
Stephanie Hertl
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SUMMARY |
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As a data operations leader with over seven years of digital marketing experience, I excel in data automation, analytics, and strategic planning to drive impactful marketing campaigns. Currently, I lead initiatives that transform complex data sets into actionable insights, enhancing marketing efficiency and performance. |
WORK EXPERIENCE
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August -Current |
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Associate Director, Data Operations |
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WebMechanix, A Level Agency |
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Columbia, Maryland, United States |
Leadership & Strategy:
- Spearheaded data automation and ad operation initiatives to enhance marketing efficiency.
- Directed marketers in transforming data across CRMs, web analytics, and paid media platforms for accelerated reporting and analysis.
- Established and maintained standard operating procedures (SOPs) for UTM parameters and CRM reporting.
Data Utilization & Transformation:
- Expertly interpreted marketing data and web analytics to inform thoughtful execution.
- Utilized standard reporting and visualization tools (Google Analytics, Looker Studio, Excel, Google Sheets, Funnel.io) to generate actionable insights.
- Transformed data sets to answer critical business questions and create compelling visual narratives.
Performance & Optimization:
- Maximized ad performance through offline conversion enablement across diverse paid media platforms.
- Applied mathematical principles to optimize revenue-driven ads.
- Managed onboarding parameter education for paid search and social strategists.
Innovation & Productization:
- Developed and configured Google Analytics SOWs, reporting, and training.
- Conducted offline conversion capability audits, including SOW development and implementation.
- Created automated, intuitive dashboards for clients and internal teams.
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July -August |
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Senior Data Strategist |
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WebMechanix, A Level Agency |
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Columbia, Maryland, United States |
Data Analysis & Reporting:
- Led the transformation and utilization of marketing data to enhance reporting accuracy and efficiency.
- Standardized reporting tools and visual analyses to support informed marketing decisions.
- Developed complete sales funnels using diverse data sources to tell compelling cross-channel stories.
Team Management:
- Directed group efforts with full-funnel insights and managed reporting infrastructure.
- Mapped KPIs across paid media landscapes to backend data for accurate attribution.
Innovation & Development:
- Innovated automated dashboards and visual narratives to simplify data engagement.
- Supported research and development initiatives to improve marketing efforts.
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October -July |
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Senior Digital Marketing Strategist |
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WebMechanix, A Level Agency |
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Ellicott City, Maryland, United States |
Strategy & Execution:
- Implemented advanced data set transformations to answer business questions and drive marketing strategies.
- Customized dimensions for traffic sources, campaigns, and audiences to enhance decision-making.
Education & Training:
- Trained team members on best practices for data enablement and reporting.
- Developed SOPs and guidelines for technical concepts and CRM data automation.
Client Engagement:
- Worked on + client accounts, ensuring successful campaign execution and reporting.
- Applied marketing math principles to establish ROI and ROAS benchmarks.
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September -October |
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Digital Marketing Strategist |
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WebMechanix, A Level Agency |
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Columbia, Maryland, United States |
Marketing Strategy:
- Managed and executed digital marketing campaigns, optimizing ad performance through data-driven insights.
- Developed comprehensive marketing reports and visual analyses to support client strategies.
Data Management:
- Automated repetitive performance activities and created custom dimensions for marketing tools.
- Implemented CRM data automation and integrated marketing and sales systems.
Reporting & Visualization:
- Utilized reporting tools (Google Analytics, Looker Studio) to create compelling stories from data.
- Managed and updated marketing reports, ensuring accuracy and troubleshooting errors.
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June -July |
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Content & Brand Strategist |
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Dalai Group |
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Towson, Maryland, United States |
Content Development:
- Developed and executed content strategies to enhance brand presence and engagement.
- Created compelling content for various digital platforms, aligning with brand objectives.
Brand Strategy:
- Conducted market research to inform branding initiatives and competitive positioning.
- Collaborated with cross-functional teams to ensure cohesive brand messaging.
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February -June |
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Digital Marketing Intern |
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Dalai Group |
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Towson, Maryland, United States |
Campaign Support:
- Assisted in the development and execution of digital marketing campaigns.
- Analyzed campaign performance and provided insights for optimization.
Content Creation:
- Created and managed content for social media and digital marketing initiatives.
- Supported the creation of marketing materials and presentations.
EDUCATION
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Master's Degree in Liberal Arts |
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Johns Hopkins University |
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United States |
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Liberal Arts |
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Bachelor's Degree in Mass Communication and English |
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Towson University |
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United States |
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Advertising |
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Strategic Public Relations |
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• English Language and Literature/Letters |
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• Creative Writing |
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SKILLS |
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Adobe Product Family Arts Automation Customer Relationship Management (CRM) Customer Relationship Management (CRM) Systems Data Analysis Online Marketing Communication Skills Google Analytics Leadership Marketing Automation Software Problem Solving Skills Salesforce.com Strategic Planning Technical Writing Analysis Skills Data Visualization Standard Operating Procedures (SOP) Data Mapping Data Sets Marketing Search Engine Marketing (SEM) Looker Web Analytics Advertising Operations Statement of Work (SOW) Onboarding Reporting Dashboards Performance Management Performance Tuning/Optimization Mathematics Sales Pipeline Team Lead/Manager Performance Metrics Research & Development (R&D) Marketing Strategy Campaigns Best Practices Return on Investment (ROI) Benchmarking Marketing Campaign Customer Support/Service Data Management Sales Identify Issues Brand Strategy Content Development Brand Marketing (Branding) Market Research Product Positioning Cross-Functional Brand Messaging Performance Analysis Content Management Social Media Marketing Marketing Presentation |
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LANGUAGES |
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English - Fluent Spanish - Intermediate Russian - Intermediate |
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WORK AUTHORIZATION |
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I am authorized to work in the following countries: |
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• United States |
