Digital Marketing Strategist Resume
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Resume:
Skills
Content Marketing, Search Engine Optimization (SEO), A/B Testing, Project Management, BC/BB Sales
Tools: Google Analytics/Console, UserTesting, MailChimp, Drip, SEMRush, FB Pixel/Audience Insights
Design: Adobe Photoshop, Sketch, InVision, Canva, HTML/CSS, Wordpress CMS, WooCommerce CRM/Docs: Salesforce, HubSpot CRM, Docs, Sheets, Word, Excel (Pivot Tables, Vlookups), + WPM
Experience
Digital Marketing Strategist / LUX Media (Client: Selling With Honor) / JULY — Present
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Rebranded sales training company to support expansion into online channels to tap into new
customer segments. Identified emerging trends, created buyer personas using research and surveys.
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Created email marketing automation workflows that deliver targeted campaigns based on customer segmentation. Built funnels that capture new subscribers through calls-to-action and lead magnets.
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Optimized inbound marketing campaigns by creating media rich content for webinars, blog posts, and social platforms including Facebook, Twitter, Instagram, YouTube, Reddit, and LinkedIn.
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Built custom website, e-commerce store, and landing pages that are responsive and optimized for mobile browsers and search engines, and Facebook chatbot to capture leads, increase engagement.
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Facilitated weekly group training workshops for corporate clients and small business owners.
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Researched and copyedited -page eBook and workbook materials for online sales training video course teaching consultative sales techniques and negotiation skills.
Design Engineer / Sunrun / OCT — JUNE
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Consistently exceeded monthly quota by %. Developed systems to reduce cycle time by % for
designers. Achieved highest output of + designers nationally within months as junior designer.
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Led weekly conference calls with planning, construction, engineering, and sales, to review and maintain KPI’s, especially cycle time and customer loyalty measured by Net Promoter Score (NPS).
UI/UX Consultant / Logistics Startup / NOV — SEPT
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Conducted market research, designed user interface, and created prototype of iOS application based on shared economy model. Managed online presence, community outreach, and investor relations.
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Pitched venture capital firms and private investors in Silicon Valley at conferences such as the Global Capital Summit with business plan to secure $K in startup capital.
Solar Sales Consultant / SunPower / JUNE — SEPT
- Evaluated client needs, presented solutions using consultative approach, % average closing ratio. Developed creative prospecting strategies to effectively target residential and commercial prospects. Generated leads via cold calling and direct face-to-face interaction with ,+ prospective clients.
- Sold $.MM+ in residential solar installations through in-home consultations across sales territories.
Brand Representative / Top Shelf Premium Beverages / JULY — SEPT
- Drove product sales and doubled customer conversions from % to % via product demonstrations.
Education
Bachelor of Science, Electrical Engineering / University of California, Santa Cruz /
Minor, Technology and Information Management. . GPA. Honors in Major.
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Coursework in business strategy, entrepreneurship, psychology, applied statistics, computer science.
