Women's Job List

Marketing/Project Management Resume


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Resume:


 

Summary   

 

A highly organized, detail-oriented, and enthusiastic self-starter with an ability to manage multiple projects at once and never miss a deadline.

 

Work Experience   

 

  February – Present August – June

Freelance Marketing Strategist

Varied

  • Collaborate with senior executives and internal departments to develop marketing strategies
  • Copywrite, edit, and produce marketing collateral including client presentations, content sections, sales pieces, and invitations
  • Create project budgets and manager overall department promotional budgets
  • Develop execution plan and oversee implementation of programs
  • Plan and execute events, such as company presence at CES in Las Vegas, annual holiday party for clients, staff, and investors, and InFront events in New York City
  • Provide customer service to clients as needed
  June – February

Consumer Marketing and Sales Manager

The Journal News, White Plains, NY

  • Worked closely with Regional Sales Managers to drive print and digital sales of the publication
  • Managed a Direct Sales Representative to work events in order to drive subscription revenue
  • Executed digital efforts for subscribers including early access to events, sweepstakes, and exclusive content
  • Created marketing materials to drive revenue including Facebook posts, Adobe Spark videos, email blasts, and coordination of FSIs in Sunday papers
  December -August

Senior Manager, Integrated Marketing

Time Inc. Corporate Sales & Marketing, New York, NY
  • Created integrated proposals ranging from $k - $MM across multiple categories and Time Inc. brands
  • Worked closely with the Corporate Activation team to guarantee successful launch of sold campaigns
  • Developed a better relationship between corporate marketing and the individual Time Inc. brands through “Lunch and Learns” and team building events with key marketing contacts
  March -December

Digital Marketing Manager

Meredith Corporation, Corporate Sales & Marketing, New York, NY
  • Ideated and created digital-specific proposals ranging from $k - $MM across multiple categories to fulfill client objectives
  • Worked with Account Management to ensure campaigns met client objectives and ideal budgets
  • Supported the Meredith cross channel teams through development of integrated programs
  • Worked closely with the Digital Activation Team to guarantee successful launch of advertiser campaigns
  • Responsible for updating the Product Playbook, a comprehensive deck of Meredith’s digital product offerings

 

 

February -March

Integrated Marketing Manager

Rodale Inc., Prevention Magazine, New York, NY
  • Planned and executed integrated programs across the Beauty, Automotive, OTC/DTC and Personal Care categories utilizing print, digital, broadcast and social media capabilities of the Prevention brand
  • Involved in planning and execution of Prevention’s Signature Event, including sponsorship proposals, activation execution, and client entertaining
  • Pitched campaigns to clients for both the Signature Event as well as high-level proposals
  • Worked closely with Account Management to provide campaigns at scale
  • Project manager responsible for planning Prevention’s National Sales Meeting
  • Worked in conjunction with PR to develop and execute Prevention TV, an editorial-based digital video series for advertiser sponsorship
  • Managed the full chain of merchandising programs for advertisers (e.g., advertorials, custom client events)

 

August -February

Associate Marketing Manager

Meredith Corporation, Better Homes and Gardens Magazine, New York, NY
  • Responsible for the planning and execution of larger scale and multi-title custom integrated projects utilizing print, digital, broadcast and social media assets from the BHG brand and Meredith
  • Developed a custom email blast program as an advertiser added value execution; responsible for writing custom content for scheduled email blasts
  • Managed the full chain of merchandising projects from start to finish for advertisers (e.g., advertorials, custom client events)
  • Continued to plan and maintain the operating budget for the marketing department
  • Responsible for event creation and coordination, for both employee events (e.g., the annual BHG sales meeting) as well as client events
  • Managed the unit responsible for promotional sell sheets, e-newsletters, and in-book promotional pages
  • Lead cross-functional teams to develop marketing concepts and program executions

Marketing Coordinator

Meredith Corporation, Better Homes and Gardens Magazine
  • Developed custom proposals for multiple advertising categories, utilizing all print and digital capabilities of both the BHG brand and Meredith assets
  • Executed merchandising programs from start-to-finish, including but not limited to: advertorials, sweepstakes, sampling, digital and mobile programs, and events
  • Assisted in managing and executing client entertaining events from start to finish, including but not limited to: location/venue selection, theme/concept development, invites/material development, on-site management, guest list management, shipping, etc.
  • Planned and maintained operating budgets for the marketing department
  • Managed promotional sell sheets, e-newsletters, and in-book promotional pages
  • Assisted in creation of events and trade materials
  • Executed programs and achieve goals by working with a wide variety of professionals, such as BHG sales

team, various Meredith marketing groups, agency and client contacts, and event coordinators

 

October -August

Marketing Coordinator, Coaches Fundraising Program

ESPN The Magazine, New York, NY
  • Responsible for all marketing efforts for ESPN Fundraising, including promotions and direct

mail campaigns

  • Developed new leads for ESPN Fundraising
  • Wrote all copy and designed all creative for ESPN Fundraising marketing emails
  • Responsible for coordinating mailing and marketing efforts for ESPN RISE Magazine’s Summer Issue
  • Executed changes to the ESPN Fundraising website to enhance user experience and drive subscriptions
Circulation Assistant ESPN The Magazine
  • Assisted in marketing efforts for ESPN The Magazine special issues and seasonal promotions
  • Tracking of SEO through Omniture for both ESPN Fundraising and ESPN The Magazine
  • Maintained, updated, and approved all ESPN Fundraising database requests

 

May -September

Merchandise Manager

Deal Golf & Country Club
  • Responsible for purchasing and managing $K+ in golf shop industry, including apparel and accessories
  • Manage displays of golf shop, creating new displays bi-weekly
  • Coordinated travel and accommodations for the Head Golf Professional, Assistant Golf Professionals, and

myself to trade shows and events within the PGA network

  • Managed the golf shop budget
  • Assisted with golf-specific events including menu selection, participant gifts, raffle prizes, and professional

staff uniforms

 

Education                                                                                                                                 

 

  • M.S., Publishing, New York University, New York, NY ()
  • B.A., English, The Pennsylvania State University, University Park, PA ()

 

References Furnished Upon Request