Nancy Wilson Stragetic Marketing Executive Resume
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Resume:
Strategic Marketing Executive
Creative and driven marketing professional with proven track record of leading marketing and branding initiatives with major clients in CPG industry. Successful at directing cross-functional teams to develop strategic campaigns that create awareness, strengthen brand image, drive category growth and market share. Effective at leveraging account relationships, resources and team development to drive profitability for any organization. Disciplined leader with ability to execute new product development, business growth, Visual Brand Identity (VBI), Visual Base Branding (VBB), brand strategy and competitive research & trend analysis.
Core Leadership Competencies
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· Strategic Brand Planning & Execution |
· New Product Development & Launch |
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· Client & Account Management |
· Cross-Functional Team Leadership |
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· Consumer Trend /Competitive Research & Analysis |
· Marketing Project Management |
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· New Business Development & Growth |
· Niche, Digital & Social Media Marketing |
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· Shopper / Multi-Channel Marketing |
· Brand Ideation, Innovation, Renovation |
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Sky – St. Louis, MO ( – Present)
Marketing services consulting firm specializing in innovative marketing solutions.
Strategic Marketing Advisor
Led various investment groups to identify and define opportunities for potential success and expansion.
- Selected by international firm to advise private equity investors on acquisitions of marketing agencies to better define areas of expansion for future growth and investment potential.
- Counseled investors on introduction of alcoholic beverage targeting female demographic.
GROUP Worldwide – St. Louis, MO ( – )
Privately held marketing services firm with over employees and marketing disciplines.
Senior Account Director
Directed day-to-day operations supporting yearly marketing positioning that included strategic brand planning and multi-channel marketing for various on and off trade accounts. Responsible for managing growth, business development, and profitability for Anheuser-Busch/InBev brands. Supervised several cross-functional teams ranging in size from - people.
- Generated % in organic growth for Wild Blue with development and execution of social media campaign designed to target millennial demographic and penetrate craft beer category.
- % sales increase generated through fully integrated marketing campaign designed to gain market share from spirits category across multi-channels during holiday season for Stella Artois.
- % increase in revenues attained by repositioning new reformulated TILT brand to beat competition to marketplace, while they were conforming to same strict standards of Bureau of Alcohol, Tobacco & Firearms.
- Drove brand awareness, category growth, and market share by developing and implementing marketing strategies to identify and secure business opportunities for following brands; Stella Artois, Hoegaarden, Leffe, Bacardi+, TILT, Wild Blue, Redbridge and Kokanee with portfolio of products.
- Leveraged high profile sponsorships of Cannes, Sundance and Kentucky Derby for Stella Artois to generate market presence and brand recognition.
- Generated consumer awareness and sales by up to % by spearheading experiential events and marketing efforts of Stella Artois to become dominant beer pour at Food and WineTM festivals in U.S. with , to , attendees.
THUNDERBOLT MARKETING – St. Louis, MO ( – )
Privately held boutique marketing agency specializing in sales promotions and brand strategy.
Executive Vice-President
Led new business development activities for agency. Accountable for branding initiatives, lead generation, and marketing & sales promotions.
- Created marketing buzz and grew sales by % by directing program using Anheuser-Busch products as mixers to create cocktails and extend user occasions, enabling on-trade accounts to compete within spirits category.
- Grew sales by % with inclusion of five new line extensions by introducing low carb version to current line of Bacardi Silver products to meet growing demands of calorie conscientious consumer.
- % in revenue growth captured by developing and implementing marketing campaign to target female demographic using Bacardi Silver products at social occasions.
KUPPER PARKER COMMUNICATIONS – St. Louis, MO ( – )
Privately held marketing communications firm with seven offices and employees.
President, Sales Promotion
Directed sales promotions and new business development with five direct reports supporting client requirements.
- Generated % sales increase for key client by working with creative teams to launch first integrated website in targeting male outdoor enthusiast participating in hunting, fishing, and camping for Busch beer brand.
- % incremental sales volume generated by planning and coordinating comprehensive new product launch for Doc's Hard Lemonade; program dynamics included above and below line executions.
- % increase in U.S. sales generated by designing marketing strategy containing microsite, off trade executions, and special sampling at women's convention events to target female demographic.
- Increased sales of Budweiser products up to % by generating consumer awareness and unifying marketing efforts for U.S. and global markets for Anheuser-Busch World Cup across four continents and in languages.
- Acquired largest number of entries for Anheuser-Busch sweepstakes by developing integrated online marketing campaign to promote social responsibility in alcohol consumption during holiday season.
SANTAL CORPORATION – St. Louis, MO ( – )
Second largest sales promotion agency in St. Louis with total of employees.
Executive Vice-President
Accountable for all new business development and strategic initiatives supporting client marketing campaigns. Supervised, mentored, and trained direct reports.
- Increased Budweiser sales by % with execution of Cinco de Mayo marketing campaign in on and off trade accounts that generated similar consumer awareness as U.S. St. Patrick’s Day executions.
- Penetrated million new Hispanic consumer households by creating Beechnut baby food bilingual developmental stages direct mail campaign that targeted and educated general and Hispanic consumers on their babies’ evolution.
- Played integral role in applying new innovative approach to developing new cereal targeting children that altered method Purina approached research process, package design, and new product development.
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MISSOURI STATE UNIVERSITY – Springfield, MO
Bachelor of Fine Arts
