Account Management, Business Development Resume
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Resume:
Summary
Senior account planning and management experience of over years, with proven track record of account acquisition and retention and developing long term client relationships.
Sourced, managed and successfully developed prime accounts from across industries in private and public sector in diverse markets- Asia, Europe & America. Managed teams with leadership role in projects and ventures to increase company profitability and growth in new markets. Dedicated and self motivated professional with excellent negotiating, client servicing and relationship management skills.
Skills
*Strategic account planning & development *Building lasting & trusted advisor relationship with key accounts , customer stakeholders *Business development *Internet & print media planning *Digital media and print advertising sales *Political campaign advertising sales *Team hiring, management *Account acquisition in existing & new markets * Formulating quotes, analyzing business data, creating business proposals, CRM tools (Ad Manager Pro) *Presenting to and communicating with executive and C- level clients *In-depth knowledge of leveraging media for business growth *Results oriented and creative approach in solving business problems.
Work Experience
Account Executive-The Current Newspapers, Washington, DC, USA
April - January ( years months)
- Managed a portfolio of key business accounts from public and private sector.
- Responsible for long term customer relationship management. Advised clients on leveraging their product strengths and communicating with their target audience.
- Responsible for promoting group offerings to key accounts and year-on-year growth.
- Helped customers drive business traffic to their digital media presence, and to their businesses, retail outlets through The Current group. Also helped businesses in promoting and planning websites and micro sites for marketing their products.
- Assisted clients in advertising campaign planning, visualization and design.
- Successfully prospected and developed new accounts, worked on client RFP’s, managed budget plans, sales projections and billing.
- Regularly achieved and exceeded business targets. Computer Savvy, worked with CRM tools.
Key Accounts: Washington DC Government and institutions, Public and Private Schools and Universities in the District. Political Campaigns during DC elections. Financial Institutions, Banks, Retail businesses, Hotels and Restaurant chains in the District.
Senior Account Development Manager-Satyam Infoway
March - August • New Delhi, India
- Headed Account Management team responsible for marketing communication and e-commerce options on company portals.
- Launched the digital media in north India, recruited team, appointed/developed business channel partners and agents.
- Undertook market analysis (new business opportunities, risk mgmt.); building of client base; competitor tracking & conversion; strategies for brand positioning; setting business targets & schedules; resource allocation & account servicing.
- Opportunities marketed to clients -Micro site conception & development, digital media planning and advertising options on sify.com & Indiaworld.com.
Key Accounts: MNC’s, Trade organizations, International Airlines, local retail outlets
Chief Business Manager-Mediascope
September - March • India
- Headed the International division. Assisted in the launch of a branch office.
- Led the team responsible managing prime Indian Government and business accounts for International publications (Forbes, Financial Times etc.) in India.
- Marketing Internet media- FT.com. Asiaweek.com, Forbes.com etc. Responsibilities included projection, generation & collection of advertisement sales revenues, competitor tracking; client servicing & liaison with creative & editorial staff.
- Planned and executed special projects (in collaboration with government & private IT promotion organizations like NASSCOM) to promote Indian IT industry through advertising (digital and print), press coverage & IT conferences.
Key Accounts: Indian Government, Trade, Public and Private sector corporations
Assistant Manager, International Accounts- The Times of India publishing group
November - September • India
- Responsible for brand recall of group publications in international markets, promoting advertising opportunities amongst multinationals targeting India.
- Prospected & managed accounts in int'l markets through market visits & liaison with a network of media representatives in key markets (USA, Europe, Asia).
- Undertook project feasibility (risk evaluation, resource allocation, time schedules) & profitability studies for special features. Independently planned, priced and promoted country reports and features published in Group publications.
Key Accounts: Multinationals, International Trade Promotion organizations, and Government bodies, Foreign Embassies & High Commissions.
Education
- Masters in Marketing Management (program along the lines of MBA) by Times School of Marketing, India.
- Project Management certificate(Essentials of Project Mgmt)-Villinova University, USA
- Bachelor's Degree- Bachelor of Science- St. John’s College, India.
