Prolific Writer and Marketing Comunications Professional Resume
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Resume:
CYNTHIA SCHER
E. Tanque Verde Rd., #, Tucson, AZ
Professional Profile
- Expert communications professional with more than years of marketing and public relations experience in IT, healthcare, education, and wellness
- Highly organized manager with demonstrated success in strategic planning and tactical execution
- Prolific writer capable of creating impactful digital and print content, including web copy, marketing collateral, social media posts, articles, emails, and press releases
- Versatile marketer with proven ability to effectively educate, inform, engage, and change behavior among diverse audiences using a full range of channels
- Event planner adept at running small meetings and large conferences
Experience
IBM, Remote -
Senior Content Writer
- Worked remotely writing a full spectrum of BB marketing content to promote IBM products and services for six IBM departments
- Created web market capture pages that supported high-visibility demand generation programs and successfully ranked IBM on page one of Google search results for specific keywords
- Wrote thought leadership white papers that were instrumental in landing clients by positioning IBM as the premier leader in cloud/SaaS, cyber security, business continuity, data analytics, and middleware
- Developed compelling communication campaigns consisting of marketing collateral, technical data sheets, value propositions, web content, emails, Twitter, mobile app entries, and sales sheets using proprietary content management system &#;CMS&#;
- Conducted search engine optimization (SEO) research and analysis using Google AdWords, and incorporated findings to increase website hits
- Monitored and posted to IBM Redbooks Facebook page, recognized as one of the most effective of IBM’s Facebook communities and repeatedly exceeding goals for increasing fan base
- Engaged with stakeholders, subject matter experts (SMEs), digital strategists, Agile team, and designers
EXPRESS SCRIPTS, INC. (formerly MEDCO HEALTH SOLUTIONS), Franklin Lakes, NJ -
Senior Web Content Developer; Senior Marketing Writer
- Developed direct-mail campaign introducing Medco’s Medicare Part D drug plan to , targeted retirees from clients such as Del Monte, Sunoco, and ContiGroup; percent chose the Medco plan, exceeding Medco’s percent stretch goal
- Partnered with business and marketing team leaders in a matrixed environment to successfully manage the annual rollout of Medco Medicare Prescription Plan website
- Wrote web and print content promoting prescription benefit management (PBM) services and mail-order pharmacy, including web copy, emails, ads, brochures, fact sheets, prescription coverage communications, and ad-hoc member letters
- Created content for Medco’s most highly-trafficked website, leading it to exceed business objectives and become the gold standard across the industry
- Collaborated with business owners across the organization to convert business requirements into compelling online user content
- Researched and wrote focus group materials and surveys to support customer satisfaction research
- Created email marketing campaigns that changed targeted member behavior, including complying with prescribed treatment plan and converting to less expensive generic drugs
SELF EMPLOYED -present
Projects have included:
Newsletter Editor, Patricia Foster, MD, Greenwich, CT
- Designed and edited quarterly patient newsletter for child and adolescent psychiatrist
- Researched and wrote articles of interest to parents based on most current medical literature
Technical Copywriter, Starlink Wireless, Tucson, AZ
- Designed and developed data sheets about wireless TV broadcast transmitters and receivers
- Provided consulting on web redesign and rewrite to improve user experience and search optimization
Book Author, Peter Pauper Press, White Plains, NY
- Wrote three books designed to encourage self-discovery and creativity
Curriculum Development Editor, Sofia University, Palo Alto, CA
- Provided editorial and curriculum design support for online Master's and PhD psychology programs
- Ensured consistency and adherence to style guidelines for syllabi, course modules, and associated materials
Web Copywriter, MDRC, New York, NY
- Collaborated with Director of Research to provide information architecture for intranet site of nonprofit social policy organization
- Wrote and edited web content
Instructor/Presenter/Coach, Inner Wings Coaching, Warwick, NY; Tucson, AZ
- Developed and conducted adult writing classes and series of personal development workshops
- Coached individuals using innovative mind/body approaches
- Taught children’s French classes
HYPERION SOLUTIONS, Stamford, CT
Public Relations Manager; Senior Marketing Associate; Event Planner
- Managed public relations department for fast-growing software developer in a start-up environment
- Conceived, strategized, and executed public relations and marketing campaigns within budget to help position the company as the leading financial reporting software developer in the world
- Planned and managed annual user conference, nearly doubling attendance every year to almost , attendees in years
- Directed activities of PR agency and oversaw public relations programs of four international subsidiaries and business partners
- Worked closely with CEO and CFO to ensure successful announcement of company’s initial public offering
- Managed creative agencies, developed production schedules, and coordinated photo shoots
- Wrote variety of marketing and corporate communications materials, including press releases, press kits, newsletters, case studies, direct mailings, marketing collateral, and annual reports
- Cultivated relationships with editors and research analysts, resulting in Hyperion being featured in publications such as , ComputerWorld, CIO, The New York Times, and BusinessWeek, as well as in numerous reports by Forrester, IDC, and the Gartner Group
- Set up media and analyst interviews, and briefed clients and C-suite management
- Interviewed leaders at Fortune clients for case studies
- Managed food, beverage, entertainment, and audio/visual requirements for conferences
- Provided on-site conference management
- Planned and facilitated quarterly user group meetings
Related Skills
- Expertise using Microsoft Office, including Word, Excel, and PowerPoint; familiarity with InDesign, Joomla, and WordPress; ability to learn new software quickly
- In-depth understanding of social networking and SEO
- Bilingual (English/French)
Published Works
- This time next year: days of exploration. New York: Peter Pauper Press. ()
- Girls’ world. New York: Peter Pauper Press. ( expected publication)
- The creative introvert. New York: Peter Pauper Press. ( expected publication)
- The spiritual practice of shamanic journeying. Ann Arbor: ProQuest. ()
Education
- Master’s degree, Transpersonal Psychology
Sofia University, Palo Alto, CA - Bachelor’s degree, Journalism, minor in Psychology
University of MD, College Park, MD - Certificate in Wellness Counseling and Body-Mind Consciousness
Sofia University, Palo Alto, CA - Group facilitator training
Divorce Recovery, Inc., Tucson, AZ
