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Introduction:
Initial work experience was in hospitality management and operations. Returned to school for communications; then worked in marketing, radio and community journalism. After years as a print and online editor, took on a restaurant turnaround, bc Restaurant in Armory Square, Syracuse (March to present). Turnaround projects have been a specialty throughout my career with recruiting the right staff and team building key ingredients.
PROFESSIONAL EXPERIENCE:
May ' to - March Community Media Group, community newspapers/websites
Editor of the Skaneateles Press, the Marcellus Observer and the City Eagle in CNY
Hands on: decide overall content of weekly news publications, reporter, columnist, feature writer, photojournalist, photo editor, page layout / design and manage stringers. Oversaw lively debate in each paper with readership on editorial pages. Updated website daily, manage Facebook/Twitter/ Instagram accounts.
Journalism awards:
New York Press Association: two second place for column and feature photo; second for reporting on the arts; two stringers awarded for column and photography; first place as columnist.
Syracuse Press Club: honorable mention for a feature obit on a Vietnam Vet, "Boyle the Legend." First place for Spot News reporting regarding a tragic boating accident in Skaneateles, second place for column, second place for a review on a Joni Mitchell tribute. first place for a feature - "Lady's Man," local tinsmith becomes Lady Liberty's tinsmith.
The Compendium Group, food consultant firm, Danvers, MA Consultant
Research based consulting / strategic planning with food and beverage industry
We used traditional and web-based research methods. Client dynamic consisted of major food marketing departments, food associations and business plan development. Clients: Alaskan Seafood Institute, Nestles, Tetra Pak, Tyson, Northwest Pear Bureau
Applied Technical Systems, computer specialist, Syracuse
Apple Computer: Digital Imaging Specialist in prosumer equipment. Managed public relations and marketing; also worked as a trade shows demonstrator at National Association of Technical Investigators, Woodstock III and Apple Shows in Upstate New York.
– present El Photography, freelance photographer
Photo Essayist / ongoing exhibitions
Digital imaging coach (intro), portraiture , event essays, marketing materials for artists Traveled to Naval and Air Force bases in the Mediterranean with USO
Dec.’ - Jan. ‘ Pastabilities, a restaurant in Armory Square, Syracuse
Managing Partner/turnaround
-Moved operation out of the red and into the black increased profits yearly -Responsibilities included day to day operations: staffing, service and menus -PR person / created marketing campaign; “Adventure-Danger-Meatballs”
Jan. ’ - Jan.’ REP Productions, a digital audio studio, Ithaca
Director of Sales and Marketing for a sound designer
Development and maintenance of client database including cold calling, handled PR, closed deals and facilitated each project. Aided in all facets of production including script and lyric writing (Greek Peak jingle), editing, plus resourced, scheduled and directed voice over talent. Established the business.
Nov.’ - Jan. ’ Thought Productions, Skaneateles
Independent Producer: Conception, development and broadcast of weekly hour-long radio talk show "Food For Thought" that aired on NPR in Upstate NY and the Armed Forces Network worldwide. Also raised underwriting dollars and worked as on-air-talent (host).
April ‘ - April ‘ Sherwood Inn, Skaneateles
Innkeeper/ General Manager /Turnaround
Directed sales/marketing for guest rooms, conference facilities and two in-house restaurants. Managed a staff of over . Defined and directed annual budget; increased profits yearly. Developed and implemented management systems; creative force behind products. Left to return to school.
Sept. ‘ - April ‘ Dining Associates, Restaurant Holding Co., Skaneateles
Vice President / Director of Operations
Managed management staff for four Inns and four independent restaurants. Managed out-of-house catering department. Planned several restaurant openings and renovations. Directed marketing efforts for all properties.
Oct. ' - Sept. ‘ Phoebe's Garden Cafe, a French Café, Syracuse
Restaurant Manager
Opened restaurant and set up all systems. Developed and evolved concept. Directed renovation of two kitchens, bar and dining spaces. Managed a staff of . Beta test site for NCR's first POS systems Established early wine by the glass program. Developed budgets; increased profits yearly.
OTHER PROFESSIONAL EXPERIENCE:
-Weekly columnist "What's Going on Here" - Duxbury Clipper, Duxbury, MA
-Interned at Travel and Leisure Magazine as a production assistant, NYC
-Weekly columnist "HomeCookin'"TheCitizen,Auburn
-Sept. ' - present Onondaga Community College, foodservice department,
Adjunct Lecturer: Menu Development and Kitchen Design; Personnel Management. Both are required course for the Hospitality Major.
-Marketing rep for Ciao Italia, Italian Artisan Cheeses, Parmigano Reggiano, USA
-Consultant for the Spring Water Inn and the Saratoga City Tavern, Saratoga
-Food judge for the Tomato Festival and Men Who Cook, CNY
-Hands on professional chef and bartender “I make a mean martini.”
PROFESSIONAL AFFILIATIONS:
President, Women in Lifelong Learning, Wells College, Aurora
Advisor, Onondaga Community College, Syracuse
Secretary, Skaneateles Area Chamber of Commerce, Skaneateles
Director, Finger Lakes Association, Penn Yan
Board member, Armory Square Association, Syracuse
Board member, Skaneateles Council for the Arts, Skaneateles
Member, "Central Issues" Media Round Table at WCNY public television
EDUCATION:
Wells College, Aurora, NY - BA, magna cum laude Individual Major in Communication
CONTINUING EDUCATION:
–Management and Marketing Seminars with Cornell and Syracuse Universities
–Windows on the World Wine Course, Kevin Zraly, World Trade Center
–Studied professional cooking with several Master Chefs and Bakers
–Pre-publishing book reviews with Ken Blanchard, Management Guru
–New York Press Association - seminars
–Member InvestigativeReporters and Editors – IRE Watchdog seminar at SU’ NewHouse School of Journalism.