Marketing Executive Resume
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Resume:
BLIC RELATIONS/WITH HEAVY EMPHASIS IN WRITING & COPY EDITING/WINE LOCATION SPECIALIST /RECRUITER
Expert of social media tools and technologies. With a record of accomplishment of creating and implementing successful social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web ., and work closely with clients to create innovative, effective campaigns
A motivator twenty () years of event management experience proficiency in organizational skills, communication, detail-oriented team and leadership management Wine Consultant and Wine Location Specialist for () two years.
Personable business professional with multiple degrees and a successful -year record of accomplishment of profitable small business ownership. Talent for quickly mastering technology – recently completed Microsoft Office Suite certificate course. Diplomatic and tactful with professionals, and non-professionals at all levels. Accustomed to handling sensitive, confidential records and confidential clients.
Flexible and versatile able to maintain a sense of humor under pressure. Poised and competent with demonstrated ability that easily transcend cultural differences. Thrive in deadline-driven environments. Excellent team-building skills.
Skills Summary _________________________________________________________________________________________________________
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-Present National Association of Female Executives [NAFE]
-Present Hadassah Speaks President
United States Diplomat (pending)
Rutgers University, Newark, NJ Bachelor of Communications Communications/Political Science
- PIM Investments, Atlanta, GA Certificate Mortgage Consultant
Wine Location Specialist Certificate
BIZNESSSAVVYCHIC, (FORMERLY LLB CREATIVE TALENT GROUP) Atlanta, GA
President September to – Present
- Provide a service for clients that specializes in local, national and international events
- Provide clients with expertise information to employ candidates
- Develop accounts towards event promotions for general multi-cultural and international markets
- Workforce solution provider for freelance, contractual and permanent basis
- Event Management Planner and Public Relations Executive for clients in the United States, Europe, Africa, Asia and East Asia
- Develop and implement assessment of talent abilities for clients
- Perform match-up of vendors, per client per client basis
- Arranged organized and oversaw shooting of small productions, such as advertising and marketing promos.
- Manage all phases of production, including auditions, talent selection crew supervision, shoot coordination and post-production.
- Negotiate contract riders for clients coordinated special projects involving production of highlights.
- Contract vendors and freelance professionals for camera crews, make up, wardrobe and craft services.
- Manage project and event budges responsible for annual company, parties.
- Direct and prep trade show booth preparations, hired support personnel and temporary staff for Sales and Marketing
- Arrange booth models plan and manage off-site team building events in France, and the United States
- Negotiate arrangements with exclusive hotels and resorts responsible for annual company events
- Direct trade show booth preparation, hired support personnel and temporary staff for Sales and Marketing as necessary.
- Arrange booths for models and entertainment.
- Assisted in production of new channel, for local television.
- Develop and manage online marketing campaigns and effectively driving brand awareness, engagement and traffic to social media pages.
- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
- Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
- Place stories in media outlets and other key news outlets. Ensure placement in social content Web sites such as Digg, Stumble Upon, etc.
- Build a strong base of repeat business and serve as a consultant.
- Collaborate with some of the most well known companies in the world to design and execute social media strategies that meet client objectives.
LLB CREATIVE TALENT GROUP, Atlanta, GA
President/Freelance May to May
- Represent top multi-cultural national and international plus provide agent representation for creative talent
- Market services to active and non-active clients billable rates and fees
- Participate source talent, communication and interview for clients
- Negotiate clients on talent to secure excellent compensation package
- Solutions provider leverage business solutions to clients with employment issues
- Perform services measures for talent and clients effectiveness on areas of improvement
- Accomplishments [McDonalds, “Showtime at the Apollo/Kids, McDonalds Gospel Fest special events, American Israel Public Affairs Committee Cinco DelMayo, Chinese New Year contractual events]
RANDSTAD CREATIVE TALENT (FORMERLY E-STAFF), Atlanta, GA
Search/Freelance Agent Aug – May
- Represented the top talent national and international and provided agent representation for talent
- Marketed services to active and inactive clients established fees and billable rates
- Participated sourced talent, communication and interviews for clients
- Negotiated clients on talent to secure an excellent compensation package
- Solutions provider leveraged business solution to clients with employment issues
- Performed services measures for talent and client effectiveness on areas of improvement
- Accomplishments [exceeded , sales per quarter (estimated yearly goal ,)Activated all inactive clients within one year]
LAVON LAYTON-BAKER – Page Two
VANGUARD COMMUNICATIONS, New York, NY
Account Executive May to July
- Managed programs; time management and handle communications with account team
- Developed and implemented events, sampling, retail promotions and managed vendor and vendor contracts
- Liaison between clients, subcontractors and event management team
- Logistics planner for media plus special events
- Researched and evaluated promotional events throughout the nation
- Prepared event cap reports for clients and team
- Generated print, television, digital media; traveled to meetings, promotional national and regional events
- Organized and managed trade shows, sports events, and inter-company events nationwide.
- Managed projects and budget events of up to $,.
- Prepared and coordinated travel arrangements for executive’s celebrity guests, as well as accommodations, catering, entertainment and conference space.
- Planned and managed off-site team building events in Miami, Dallas, Atlanta, Los Angeles and other areas.
- Accomplishments [PR for clients Tropicana/Dole, PBS Broadcasting Gillette & AT&T]
MENDOLA ARTISTS INCORPORATED, New York, NY
Artist Representative Jan to May
- Coordinator for advertising agencies, design firms, public relations firms and publishing companies
- Negotiated contracts for clients with appropriate illustrators for projects
- Created and implemented marketing themes for illustrators
- Liaison for illustrators for communications for projects with art directors
- Identified targeted resources publications, median and websites for illustrators for advertisements.
- Accomplishments [Implemented marketing tools that Mendola Artists continues to utilize]
ECTC, New York, NY
Vice President Assistant Sept to Jan
- Answered inquiries from clients staff professors and vendors
- Coordinated travel schedule for Vice President
- Created and coordinated special events, fund-raisers for clients and company
- Assisted students with computers and software applications
- Generated administration, database systems and operated central office systems
- Traveled to trade shows and seminars
