Vice President of Sales & Markeing Resume
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Resume:
Cynthia Carpio-Beck
Yorba Linda Boulevard
EXECUTIVE MBA & + YEARS OF SALES & MARKETING EXPERIENCE
ACCOMPLISHMENT - The # Nationwide Sales Person years running at PwC
QUALIFICATIONS SUMMARY
- Strategy Planning &
Execution
- Business Analysis & Strategy Consultation
- Project Management
- Team Leadership
- Client Interaction &
Relationships
- Process Mapping & Process Improvement
- Strategic Problem Solving
- Root Cause Investigation,
Identification & Analysis
- Market Research & Analysis
- New Product Development & Launches
- Market Segmentation
- Product Cost & Channel
Strategies
- Marketing & Sales Support
- Branding & Positioning
- New Market Development
- Corporate Communications
- Change Management
- Performance Metrics
- Financial Modeling, Analysis & Valuation Methods
- Mergers & Acquisitions
- Networking, Partnering & Alliance Building
TARGETS: MANAGEMENT CONSULTANT ~ CORPORATE STRATEGIST ~ BUSINESS ANALYST
Seasoned executive sales and marketing professional and Pepperdine MBA offering uncommon blend of creative and analytical talents along with results-proven ability to apply new ideas, resourcefulness, and innovation to propel companies to the next level, overcome roadblocks, and build competitive advantage.
KEY STRENGTHS
Marshaling change and innovation: Proven versatility to span industries, bringing
fresh perspective, new ideas, and keen business intuition to spot growth opportunities, influence business direction, and define and drive value in the marketplace.
* Increased revenues $ million (+%) and built dominance in various target
segments by recommending and influencing fundamental changes in business
development and product strategy of a nascent company.
* Generated $ million revenue by identifying and capitalizing on untapped
opportunities in what was previously considered a "dead-end" market.
Integrating multiple disciplines: Mindful of the big picture and skilled at identifying interrelations and global impact within multifaceted situations that require knowledge of functional areas and best practices from all areas of a company. Orchestrated change initiatives and associated strategy shifts that led a small company with
* Member of management team that built a start-up software company's sales
% in the first year and % in the next years each, ultimately winning
acquisition offer of $ million.
Cultivating teamwork and strong customer relationships: Known for genuine,
empathetic, persuasive interpersonal style that engenders trust while strengthening
customer relationships and building cross-departmental cooperation.
* Traveled nationally and internationally, investigating U.S. best practices and
navigating socio-politically charged situations to establish mutual agreement
between Vietnamese Communist officials and aggressively profit-oriented
Japanese companies, opening up a new market between the nations.
Strengthening business agility and viability: Apply creativity, analytical rigor,
pragmatic overview, and leadership skills to build value, foster flexibility, and keep
companies competitive even in the face of declining markets and competitive threats.
* Paved the way for $+ million in new revenues annually through research,
strategy planning, and project leadership, achieving % CAGR for products
despite targeting a shrinking industry.
EXPERIENCE HIGHLIGHTS
VICE PRESIDENT OF SALES AND MARKETING
PwC - Irvine, CA ( - Present)
Headed North American sales and marketing programs for + product lines, leading teams of internal and third-party professionals on as many as simultaneous projects with combined budgets of approximately $ million annually. Orchestrated development of product brands and ensured consistent brand image. Researched and identified new growth opportunities, devised rollout plans to drive rapid market adoption of new products, and repackaged/repurposed existing products to improve the bottom line and extend the lifecycle.
Selected Results:
* Identified and developed new $ million revenue stream through initiative
in spearheading research that uncovered opportunities to expand market share
in an under-served market, then led efforts in repurposing existing services to
align with and better meet market needs.
* Devised plan and strategy to achieve a fundamental market shift for an
industry in rapid decline as result of serious competitive threats; formulated
comprehensive plan to help PwC's customers remain agile and responsive to
sweeping market changes. Ultimately saved at-risk customer accounts.
* Created innovative approach and system that increased sales closing ratio
% within a key market while solving a persistent problem regarding how to
build end-user demand for an offering while keeping the buyer decision-maker
central (influence the influencer program).
* Generated $, new sales in months by responding to new market
trend with product rollout plan that built rapid adoption and ultimately
resulted in reaching the $ million sales mark a full months ahead of
schedule.
* Mitigated potential business-threatening crisis and restored partners'
trust in PwC through cooperation with PR and department managers in
crafting communications strategy; achieved % retention of partners.
REGIONAL VICE PRESIDENT OF SALES AND MARKETING
Keenan & Associates - Torrance, CA ( - )
Hired as a director then promoted to Regional Vice President. Controlled $ million budget and managed agency and vendor relationships as well as both direct and indirect reports. Teamed with product/service management counterpart to align efforts.
Project managed major product launches every months. Personally wrote white papers and book contributions; created content and managed entire website relaunch. Established new marketing group to focus on specific segments and industries.
Selected Results:
* Initiated fundamental changes in business strategy that resulted in $
million new revenue. Recognized need to shift product development to create
focused solutions for specific segments, ultimately culminating in vertical
industry programs for pharmaceutical, e-learning, financial, and publishing.
* Sped previously slow adoption rates and achieved significant
penetration in targeted segments through development of customer
reference, best practices, and case study program.
* Captured % of a competitor's market base through active monitoring of
competitor offerings and launch of campaigns designed to unseat entrenched
competitors through trade-up programs.
EDUCATION & ASSOCIATIONS
Executive (MBA) * PEPPERDINE UNIVERSITY, MALIBU, CALIFORNIA
Bachelor of Science - Business Administration (BS) * UCLA, LOS ANGELES, CALIFORNIA
International Coaching Academy * MELBOURNE, AUSTRAILIA
Paralegal Certificate (ABA Approved) * U C IRVINE, IRVINE, CA
Licenses | Accreditation's |Designations | Certifications
Insurance: California Fire & Casualty, Accident & Health, and Life-Only - Number B
Real Estate: Sales Persons License - Number
CPCU - Charter Property & Property Underwriter
ARM - Associate in Risk Management
Certified - Coach|Mentor|Trainer
ABA Certified Paralegal
Professional Associations:
CPCU Society
ARM Society
International Coaching Academy
National Association of Sales Professionals ( to Present)
Toastmasters International ( to Present)
Professional Development:
Dale Carnegie Sales Leadership Training
Sales Leadership through Quality
Account Management-Selling System
Miller Heiman Guerrilla Sales - Customer Centric Selling
