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SALES PROFILE OF LESLIE SHERIDAN
Rainmaker & Trailblazer
P.O. Box , Clearlake, CA (phone hidden) * (phone hidden)
(email hidden) * www.TheAddedEdge.com
Business Profile: http://www.linkedin.com/in/lesliemsheridan
SUMMARY:
Seasoned, street-smart and savvy sales and business development executive with many years in national BB sales and marketing, covering all industries across states – specializing in large, complex deals over $k
At the top of any sales team of which she has been a member
Proven track record of taking start-ups and/or underdogs and “putting them on the map”
Innovative, entrepreneurial, out-of-the-box maven, and fearless cold calling queen with a penchant for doing the impossible” and love of the sales hunt!
Demonstrated ability to sell services/products, specializing in consulting/professional services, including BPO/managed, human capital, financial, ecommerce, call/contact center services, and solutions/services with an IT/SaaS component
Received a Special Achievement Award for exemplary commitment to the development of a new business at IBM
SALES EXPERIENCE:
Achieved top sales rank in every sales position ever held – regardless of service/product knowledge or industry expertise
Executed \"big-ticket\" relationship sales of human capital consulting products/services at IBM, earning coverage of -state territory of Fortune companies and securing $, in revenue in the first year, (during which time orchestrated total marketing overhaul,) while generating deals worth $ million in year two
Brokered the human capital and financial services of The Alexander & Alexander Consulting Group to corporate executives nationally, improving their positioning in the Fortune market and garnering sales in excess of $. million in the first year
Sold the human capital and financial services of Clark Consulting to corporate executives nationally, improving their positioning in the Fortune market, while garnering sales of project-based, fee-for-service, and performance-based deals
Prospected, cold-called, and conducted personal meetings with senior executives in targeted Fortune companies, expanding prospect database by % at national consulting firm
Secured business and fostered relationships with key accounts, including: Abbott Labs, Allied Van Lines, Ameritech, Allstate, American National Can Company, Budget Rent A Car, Cargill, Carlson Companies, Caterpillar, Inc.,Cendant Corporation, City of St. Paul, Deluxe Corporation, Ford Motor Company, Northwest Airlines, Norwest Corporation, NRG Energy, Safeway, Inc., U.S. Bank, U.S. West Communications, and Zenith Electronics Corporation
Proactively pursued and landed alliance with Proskauer Rose, LLP for IBM
Pioneered sales efforts for several national consulting firms, significantly enhancing their name recognition and reputation across numerous industries
Achieved front-page \"Marketplace\" placement in The Wall Street Journal, promoting product author at NCS
Established relationship with new business, resulting in the creation of new product line for NCS
Overhauled and streamlined the sales proposals in collaboration with Proposal Center at IBM
Presented products and services at numerous international and national trade shows
Conducted sales outreach campaign to enterprise and mid-market companies for SaaS company, securing meetings with Adobe Systems, Boeing, Compass Group USA, Robert Half International, Xerox, and others
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LESLIE SHERIDAN
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SALES TRAINING EXPERIENCE:
Created and conducted “SPIN Selling,” \"Big-Ticket Relationship Sales,\" and “Thinking Big,” training programs at IBM, The Alexander & Alexander Consulting Group, and Watson Wyatt Worldwide for sales and non-sales executives and consultants/subject-matter experts
Coached sales executives, consultants, and subject-matter experts on consultative, relationship-based sales in every sales position held, both as an employee and outside consultant
Developed and presented sales motivation and strategic visioning sessions for Robert Half International and the March of Dimes Foundation
Organized and conducted seminar series in key cities nationwide at Stanard & Associates, yielding double the amount of seminars and attendees than an industry sales veteran
Trained telemarketing and customer service personnel on products
STRATEGIC SALES PLANNING EXPERIENCE:
Led the overhaul and re-launch of a failed start-up for IBM, from a marketing and sales standpoint
Received a Special Achievement Award for exemplary commitment to the development of a new business
Overhauled and redirected annual sales plans for a new business at IBM, positioning the services for success in the marketplace, effectively re-launching the business
Planned and conducted extensive interviews with service unit executives at IBM, focusing sales direction and strategizing execution of tactical plans
Executed the successful re-launching of the sales effort for a new business at IBM
Restructured service and product pricing, and forecasted revenue for nine service units at IBM
Advised advertising and public relations firms on market requirements for a new business for IBM
Conducted market research and restructured service offerings and pricing for nine business units at IBM
Forecasted revenue for nine service units at IBM and three product lines at NCS
Created, developed and implemented annual sales plans at NCS, tripling sales in a one-year period
Initiated and managed the launching of two new product lines for NCS
Implemented the resource plan for the creation of the electronic banking division at Chase Manhattan Bank
Defined strategy and tactics, including market segmentation, competitive analyses and pricing analyses at numerous companies
Redirected sales strategies at numerous companies, increasing sales revenue and market share
Initiated and conducted market research, including planning and monitoring focus groups
WORK HISTORY:
The Added Edge / - Present
Rainmaker, Trailblazer & Coach
A national consulting practice serving SMB and enterprise organizations - specializing in sales, marketing, human resources, and coaching
A provider of independent contract national sales services to Alexander & Alexander Consulting and Clark Consulting
Primary focus: sales and marketing. Secondary focus: human resources and coaching
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LESLIE SHERIDAN
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WORK HISTORY (Continued)
IBM – WFS Workforce Solutions / - /
Senior Business Development Consultant
A national human capital consulting practice serving Fortune and high mid-market companies
Initially hired to turn-around the failed launch of this -person, start-up endeavor
Primary focus after redirecting and reinventing marketing of the company: sales of large deals typically over $k and into the millions of dollars
Stanard & Associates, Inc. / - /
VP, Client Relations
A small national consulting firm specializing in psychological assessment, testing and measurement tools for the human capital and market research markets
Primary focus: Hired to land large deals typically over $k and propel the firm into being recognized in the Fortune and high mid-market
Created the first Marketing and Sales department for the company
National Computer Systems, Inc. / - /
Product Marketing Manager
A start-up unit within a national company, specializing in psychological assessment, testing and measurement tools for the human capital market (Unit was disbanded two years later.)
Primary focus: marketing. Secondary focus: sales
Prior Career in Human Resources* / - /
EDUCATION:
University of WI-Madison
Bachelor of Arts: Spanish & Sociology
Years of extensive personal development/transformation experience and coaching of others in same
SPIN Selling and training others in same
SKILLS:
Language: Spanish
Technology: Internet, PC, CRM software (including Salesforce.com and ACT,) word processing, Excel
OTHER:
Awarded prize by Working Woman magazine for essay on time-management strategies
Published poet, lyricist, and article author
Co-created and acted in program for Akaku, Maui Community Television
Conceived, authored, and published an international e-newsletter
*A Marketing & Sales Profile including marketing accomplishments, or a full chronological Human Resources Profile including prior human resources career, are available upon request.
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