Account Manager Resume
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Resume:
EDUCATION DePaul University Master of Science, Business Information Technology
Loyola University
Bachelor of Arts, Advertising/Public Relations
Summary: A solid background in PPC, SEM, SEO, Affiliate Marketing, and analytics.
EXPERIENCE
Linkshare, Inc
Account Manager
Chicago, IL
• Provides consultative marketing support and guidance to an assigned group of Linkshare’s clients • Interacting daily with clients via phone and email contact to support tactical requests • Setting, meeting and exceeding aggressive revenue goals for each assigned client • Providing strategic advice in order to increase each client’s ROI
• Developing, maintaining and extending relationships with Linkshare’s clients • Managing internal resources to ensure Linkshare delivers results for each client • Designing the overall strategy for growing account revenue • Oversee all program implementation by developing and tracking the client project plans and coordinating all activities with the direct account team and other Linkshare interdepartmental and cross-functional resources
Leapfrog Online -Contractor Chicago, IL
Media Specialist //-/
• Cultivate relationships, both with online media partners and internal Leapfrog teams, to ensure client programs are launched on time with % accuracy • Internal campaign initiation and Insertion Order creation • Creative request development and management • Managed PPC keywords and bidding for Culligan, Sylvan and Autonation clients
• Campaign ID link development and management • Execute keyword analysis with a focus on target market’s searching habits • Manage existing program tracking, optimization and reporting processes • Utilize client monthly audits and ad hoc client requests to ensure existing programs are implemented as planned and compliant with client guidelines • Work with Campaign Manager to implement Search Engine Marketing campaigns including keyword development, copy-writing, reporting and competitive analysis
AT&T Corporate-Contractor Atlanta, GA
YP Connect Consultant /-/
• Work with Yellow Pages’ online advertisers to create a unique and measurable online presence • Manage day-to-day projects of varying scope and complexity • Proactively communicate and collaborate with clients to analyze information needs • Critically evaluate information gathered from multiple sources and produce an executive summary of details • Evaluate and test existing site\'s content, layout and server infrastructure
• Execute keyword analysis with a focus on target market’s searching habits • Interpret client needs and convert them into marketing goals • Liason between clients and Web Visible (online small business advocate) • Create competition analysis reports
• Point of contact for change requests pertaining to campaign landing pages • Analyze existing data from server logs and create analysis of current search engine traffic patterns • Communicate all business needs and requirements • Responsible for creative writing for Search Engine Sponsored Ads • Develop recommendations regarding optimal design layout, content and format • Comfortable working in an unstructured, fast paced environment • Interact with all levels of management
Performics-Contractor Chicago, IL
Marketing Analyst /-/
• Create and optimize web analytics marketing programs with comparison shopping engines, search engines and portals • Responsible for managing the growth and distribution of web analytic partner relationships • Work closely with the Business Applications group to ensure the integrity of clients’ analytic reporting as well as oversee the process and management of the data feeds • Thoroughly analyzed and reported on overall price comparison and specific client product relationships - ROI, program updates, technology updates • Oversee and assist in the process of launching new clients’ websites and assuring correct data feeds to distribution partners • Interviewed, consulted on and reviewed customer history and business operations • Collected information for detailed product and client documentation • Analyzed pay-per-click and page views in relation to client goals and expectations • Work with Client Services, Bid Strategy and Search Operations team to arrive at one common goal • Evaluate and look for ways to improve ROI by comparing the amount and timing of expected gains, thereby reducing costs and increasing gains • Managed - clients at any given time • Self-starter who can work effectively and independently, as well as in a cross-functional team
August
Chicago, IL
/-Present• Proven ability to interact professionally with a diverse group of executives, managers and subject matter experts
Norfolk Southern- Atlanta, GA
Cost Analyst /-/
• Directly managed $ million budget for railroad gangs • Thoroughly analyzed large amounts of data in order to gather information regarding the budget • Transferred monies from one party to another through journal entries • Kept track of the daily injury report • Designed and created computer programs in order to gather specific information from the server • Managed the bi-weekly travel expenses for railroad gangs and the Engineering department • Created weekly reports for the Vice President and Region Chiefs pertaining to updated information on spending • Excellent written and verbal communication skills • Strong organizational skills
ADDITIONAL INFORMATION
Technical Skills
InDesign, PowerPoint, Photoshop, Microsoft office, Excel, Visio, Websurveyor, Salesforce, SAS Programming, Microsoft Ad center, Google Adwords, Yahoo! Search marketing, Google Analytics, Synergy Analytics
