Creative Services Director Resume
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Resume:
Multiple industry experience: In both Private and Public sector; Advertising, Marketing, Communications.
Leader experienced in all phases of Marketing, Communications and Brand Development.
Strengths in Strategic planning, Communications, Market Research, Customer Strategy.
Visionary and team lead with stellar track record of superior performance in productivity and client relationship management.
Innovator and solution developer exceeding client’ expectations.
Ability to manage multiple complex projects simultaneously, while creating efficiency. &#;
Skilled in both public sector and private enterprise marketing strategies, Healthcare Marketing, business operations, policy planning and communications. Effectively created, developed and managed innovative high performance staff and leadership teams. Possess a clear understanding for the importance of exceptional and focused customer and business client relationships. Successfully directed and managed national marketing and communications strategies. Clearly understand market environments to deliver exceptional revenues and profits. Created and applied methodologies to transform conceptual ideas into strategic models for growth, service, support and solutions.
Professional Achievements
Ohio department of administrative services, COLUMBUS, OH
Office of Communications and External Relations
Creative Services Director - Present
• Careers.ohio.gov-Creative scope and design, implementation.
o Brand development from creative concept to implementation on print and web. Increased applicant participation on site. Developed engaging and relevant site to promote efficiency in recruitment.
• Ohio Administrative Knowledge Systems-Internal Communications-Change Management
o Developed an enterprise wide communication model to effectively communicate system recovery and down times of the enterprise resource planning tool. Resulting in countless hours and dollar savings for the State of Ohio.
• Developed a comprehensive internal marketing solution to all state employees regarding health care communications. Worked with under-utilized wellness programs and developed marketing strategy to promote usage, resulting in % increase in participation and an astounding % return on investment.
• Brand Director for agency, provide direction, consult and guidelines for policy and brand use.
o Translating to dollars saved in hiring third party design agencies to implement design needs across agency wide initiatives to build awareness.
• Healthcare Marketing Lead, initiate healthcare objectives, program awareness and segmentation for State Employee audience.
o Resulting in a $, consultant savings, keeping the work within agency resources and implementing a sustainable program for future efficiency directives.
o Drove utilization for Wellness Programs through Marketing initiatives and communications, resulting in creating internal efficiencies at risk of cost increases from our vendor.
o Vendor management of Internal Dependent Eligibility Verification process, creating a partner relationship with Vendor in communicating to all employees the process and critical participation desired in order to realize the million dollars in savings.
• Integral member of the Brand Leadership Team for all State Agencies.
• Key member of the Social Media Council, for all State Agencies.
• Enterprise Portal Lead:
o Lead teams for employee insight and strategy to drive the brand creation process. Ensuring that communications are on-strategy and resonate with all audiences throughout the Portal launch Portal adoption phases.
o An estimated return on investment of %, fostering efficiencies for workflow processes, employee communications, employee self - service tools and employee engagement.
MoneyMailER, GARDEN GROVE, CA
Franchise Owner- Direct Money Mailer of NE Columbus –
• Responsible for starting and growing this producer of Direct Mail marketing from the ground up resulting in $, in revenue in the first months of operation.
Oversee the strategic management and operational oversight of the company\\\\\\\'s local business development.
Director Level- Field Trainer- Northeast States / to
Responsible for monitoring performance of assigned Franchisees in multiple locations making certain each reaches or exceeds minimum performance levels within their first year.
Liaison with Corporate Senior Vice President for all sales and business related issues that impact new franchise owners.
Coached franchisee on call and in-person meeting cycle for existing accounts to discuss usage, options, and renewals.- Establishing a % Franchisee success rate for renewals.
Leverage MM product and service offerings to increase the level of consumer engagement with local business partners. Support client goals in all aspects of the MM sales cycle including, proposals, scoping, pricing strategy and contract negotiations, related to all renewal and up-sell opportunities.
Ensured compliance with MM in areas such as developing BB sales material to assist new Franchise owners and business planning objectives in order to maintain and sustain market growth. Reached goals % market growth.
Reached ad sales objectives each quarter % increase in inserts.
MM Champion of the Brand, including product knowledge, future offerings and industry trends.
Solo direct ADVERTISING, COLUMBUS OHIO -
Creative Director
Managed the day-to-day Client relationships.
Created and maintained project schedules ensuring all deliverables are met, expenses were controlled in accordance with account budget.
Responsible for training allocations, and troubleshooting with Client and internal team members.
Direct Mail campaigns to promote brand awareness to consumers, such as, Jones Topsoil, Wilson Garden Center, National Basement Systems, Mary Kay Cosmetics, Great Harvest Bread Company, Tutoring Club.
Negotiate and cultivated relations with local printers, saving the company % on fixed budget.
Creative development with five advertising agencies. Consulted with Intelligence reporting about target demographics and Market Map research of consumer spending.
Organized and led successful strategic marketing initiative for national launch of Sterling Jewelers, Inc.- Budget: $, for print only- drip marketing campaign to over states, and , consumers, resulting in a Brand Direct Mail piece that converted their competitors shoppers into Sterling’s Shoppers.
BATH AND BODY WORKS, COLUMBUS, OHIO
Senior Visual Communications
Responsible for maintaining document created to effectively communicate to all , store managers on the upcoming floor changes with new product collections and merchandising plan for four store concepts.
Reduced almanac production time by implementing a quicker merchant revision process.
Coordinated and facilitated floorsets which generated traffic because of look and feel of the tables, visuals, and merchandising of all the SKU’s for that month, which led to increased sales.
Consistently achieve monthly sales plan, by allocating graphic consultant hours to the strongest performers.
Selected Senior Vice President of Visual to resolve merchandising execution issue of hours required to complete floorset. All , locations saved over $, per location per floorset (which happened every three weeks) in employee payroll hours allocated to floorset changes.
Created user-friendly guide to execute merchandising concept without compromising the needs of Marketing, Visual Merchandising, Merchants, and Finance departments.
Streamlined illustrator consultant’s schedules to maximize productivity resulting in saving thousands.----we spent $,/per year in consulting dollars…when responsibility was given to my role, we spent $,.
Recognized by Vice President of Spa Products for photo documentation of select store Spa features. resulting in a Team Achievement Award-For Commitment, hard work, smart work, and going beyond the call of duty.
Assumed responsibility for three additional store concepts without increasing head count and meeting goals of new store look every three weeks. Thereby saving the company $,.
Education&#;Columbus College of Art and Design- Columbus, Ohio- BFA -Retail Advertising
University of Phoenix-Executive On Line Program - Pursued MBA -Marketing
Applications
Adobe Creative Suite: Photoshop, Illustrator and InDesign, Microsoft Office Suite
References, testimonials furnished upon request feel welcome to visit my Linkedin.
