Executive director of sales & education Resume
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Resume:
chenelle a. mayers
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I am a marketing-oriented manager that researches target customers in order to drive/increase sales and build brands. My -years of professional experience includes: creating solid marketing mixes for luxury firms. Neiman Marcus, Nordstrom, Sephora, Bergdorf Goodman, Limited, Inc (Henri Bendel, C.O. Bigelow) and Dillard’s are a few examples of companies with whom I have built relationships with to increase distribution according to plan. Leadership is my strength; continually resulting in my ability to drive teams to increase sales through my exacting approach to attract, retain, develop, and motivate talent. I would love the opportunity to share my strong management background, problem solving skills, hard work ethic and loyalty with a firm that values these traits.
------------------------------------------------PROFESSIONAL EXPERIENCE-----------------------------------------------------
Kevyn Aucoin Cosmetics, Inc., New York, New York -
Executive Director of Sales and Education, North American & International Sales
Selected Achievements:
¨ Created / implemented strategic marketing plans and led all negotiations to expand distribution with major luxury retailers/distributors throughout North America and abroad.
¨ Managed team of account executives and education coordinators to impact sales through proper monitoring and mentoring of field sales force.
¨ Led contract negotiations and launches on all newly developed businesses.
¨ Responsible for implementing internal order fulfillment and warehousing procedures within the context of the retailer’s P.O./Shipping instructions. Full knowledge of EDI procedures as well as Inovis catalogue entry.
¨ Partnered closely with public relations to support both product and new door launches.
¨ Consistently developed strong, sustainable relationships with buyers and executive decision makers in each of the retailers mentioned.
¨ Worked closely with purchasing and creative dept to ensure timely delivery of product to increase overall retail sales.
¨ Provided sales and education teams with seasonal budgets and plans to target and execute sales goals and the company initiative.
¨ Worked creatively to reduce aging inventory to pipeline new inventory for the purpose of sales growth
¨ Worked closely with a leading display company to design product fixtures.
¨ Responsible for marketing product through various channels including national print/media and retail outlets such as catalog and Ads.
¨ Designed and led training programs and team-building seminars later adopted as the company-wide standard for education practices.
¨ Positive sales efforts resulting in increased distribution and new door growth with retail partners.
¨ Worked closely with product development to increase product assortment for the purpose of growing sales and competing in luxury cosmetic world on an ongoing basis. As a result, seasonal launches were regularly budgeted.
¨ Maintained close relationships with buyers, marketing managers, and public relations to execute and promote major events to impact positive sales growth.
¨ Managed customer service department to ensure timely and accurate processing of purchase orders as well as their release from KAB warehouse.
Estee Lauder Company, Prescriptives, New York, New York –
Account Manager, NYC-Metro
Selected Achievements:
¨ Increased promotional sales by % with increases of up to % for each subsequent year.
¨ Managed field team of account coordinators to support education and selling objectives.
¨ Led a team of color analysts. This team consistently increased sales by volume and category. Custom blend sales increased by an average of % in doors within the first year of my leadership.
¨ Ensured teams presold in order to capture % of the annual business for promotional retail events which took place times per year.
¨ Reduced employee turnover by exercising strong management skills, which encouraged employees as well as promoting individual growth. Combined, these practices impacted overall sales positively.
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Bachelor of Science Business Administration (BSBA), Marketing
Walden University – Minnesota, USA
Professional Development Courses:
Leadership through Quality
Account Management-Selling System
