Director online marketing/e-commerce Resume
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Resume:
Kathalene Barton
Summary
Senior Online Product Manager and Development innovator for global media internet brands, direct response and consumer product companies. Key player in assessment of Web . market landscape and creation of strategic roadmap for new product releases. Responsible for end-to-end site requirements and documentation for e-commerce operations, new feature integrations, strategic alliances and acquisitions. Lead in the process of making impactful recommendations based on analytics, sound product plans, and effective communication of those plans to cross-functional team members. Charged to identify and manage third party vendors, consultants and contractors. Collaboration with internal stakeholders including marketing, creative, customer support and engineering to balance project priorities, evolve business plans and manage P&L.
Professional Experience
Product Partners LLC, Santa Monica, CA
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Sr. Director Product Management and Online Operations – Brands: TimelessSecret.com, Beachbody.com, TeamBeachbody.com
- Managed product roadmap of Product Partners’ online businesses ensuring integrity of user experience, content and feature enhancements
- Oversaw effort to make sure the team had the resources, focus and motivation to efficiently execute the company’s business plans and revenue goals - supported all business units that utilized the Internet for sales, marketing, communications, customer service and social media
- Lead on all site testing, survey and research efforts. Primary contact for vendor relationship - Sequence
- Liaison between stakeholders and IT to develop business requirements, specs, wireframes and deliver product releases on time and on budget
- Functioned as an internal expert on competitive landscape to implement site features and enhancements – social networking, search, E-Diets, VOD, e-commerce and Mobile Applications
- Increased engagement with customers by % with FY goal of exceeding $ million in revenues and million subscribers
CLICK Media, Santa Monica, CA
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Agency Strategic Consultant/AE, Entertainment Special Projects
- Implemented clients’ brand guidelines and best practices across all agency projects. These included state-of-the-art technology applications for broadband.
- Lead Production team of . Facilitated and coordinated all project management, product development and client requirements - style guides, talent approvals, etc.
- Delivered entertainment brand-specific production values on time and on budget. Projects included The Star Wars Film franchise, Ice Age, The Simpson’s, Moulin Rouge, Harry Potter, Martha Stewart Omni Media, etc.
- Ensured marketing executions were integrated with clients’ data-capture, SEO/SEM and global CRM initiatives
TONOS Entertainment, Culver City, CA
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Vice President, Marketing and Product Management Tonos.com
- Lead on brand and product development strategy for Premier online music collaboration network Tonos.com founded by Carole Bayer Sager, Toni Braxton and David Foster.
- Generated installed base of , registered users over months increasing revenues by over % and positioning Tonos as an attractive acquisition target to AOL.
- Increased site traffic by % while driving promotional response to over %.
- Architect of all user-base e-mail marketing campaign strategies, creative and promotions (embedded rich media, list share and purchase, quarterly newsletter, co-branding deals).
- Directed corporate communications, PR agency of record and all collateral.
- Implemented strategic alliances, affinity and content partnerships including AOL, Music.com, Music.com, Alloy, iVillage, etc.
Twentieth Century Fox Film Corp., Los Angeles, CA
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Executive Director, FOX Online, FOX Consumer Products
Executive Producer/Product Manager: foxhome.com, foxstore.com
- Lead production team of . Responsible for product development, design and distribution of all FOX online marketing, promotions and e-commerce sites both domestic and international.
- Information architect for all online brands and affiliates generating revenues and cost savings in excess of $MM
- Implemented title-specific and account specific promotions including aggregated media strategy for customers such as Wal-Mart, K-Mart, Blockbuster, Amazon and Best Buy, etc.
- Modeled all budgets and $ MM P&L; oversaw organization to ensure highest production values and optimization of deliverables.
- Established FOX’s first e-commerce and e-CRM strategy across divisions and developed IT back-end infrastructure by founding Site Systems, Inc.
- YR Gross Revenues in excess of MM. YR Forecast Revenue MM.
Paramount Pictures, Paramount Technology Group, Palo Alto, CA
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New Media Marketing Manager, Paramount Interactive
- Responsible for Consumer and Trade marketing programs at Paramount Technology Group.
- Implemented cross-promotions, tie-ins, research, media planning, editorial and publicity strategies.
- Marketing/Communications Manager on edu-tainment CD-ROM titles-Busytown (Richard Scarry) and Lenny’s MusicToons (Music Pen). Comprehensive P&L responsibilities and integration with Sales Force.
- Designated scout for potential rd Party acquisition properties and affiliate production submissions.
- Management of outside game developers and production deliverables.
Education
Scripps College, Claremont, CA. Art History & Comparative Literature, -
Applications: Omniture, Epsilon, Oracle, Visio, MarketLive, Right Now!, Paymentech, Brightcove, Liferay, Daptiv, Sharepoint, Linkshare
