Founder & Ecommerce Marketing Web Designer Resume
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Resume:
YI-CHUN KEENAN
OBJECTIVE
Obtain position in Marketing/ Designing/ Management to effectively utilize my expertise in Project Management, Web & Graphic Design, Marketing Strategy Development, Marketing Research & Analysis, Branding, Advertising, Promotion, Online Marketing, Marketing Campaigns, and Management.
SUMMARY
Dynamic Marketing Professional with an MBA in Marketing and exceptional collaborative and interpersonal skills, as well as a + year record of accomplishment and demonstrated success in Web Design, Graphic Design, and BB/BC/Online Marketing. Passionate and ingenious creator and leader of innovative E-commerce strategies and marketing projects. Proven ability to operate in high-stress environments, while achieving beyond expectations. Key skills and technical proficiency as following:
GRAPHIC & WEB DESIGN
- Photoshop /Illustrator
- Dreamweaver CS/InDesign
- Flash/ActionScript
- CSS/XHTML/JavaScript/Spry
- Ulead VideoStudio
MARKETING & MANAGEMENT
- E-Marketing and Advertising
- Marketing Research and Analysis – SPSS/PASW Statistics
- Microsoft Office / suite
- Adobe Acrobat, PDF-XChange Viewer
LANGUAGES
- English (Fluent)
- Chinese (Fluent)
PROFESSIONAL EXPERIENCE
THECATHERINEKEENAN.COM
Founder & Ecommerce Marketing Web Designer
Worcester, MA
January –Present
Key Achievements:
- Designed and promoted official website and offered online marketing, web design and graphic design services including custom Ecommerce web design, logo design, marketing material graphic design, advertisement design, search engine optimization (SEO), E-marketing consulting
- Helped international business owners, professional artists, and individuals develop their professional image with online marketing strategy, advertising, and the newest graphic and web design programs
FEMALE LEADERSHIP INTEREST COUNCIL (FLIC)
Project Manager & Consultant
Westborough, MA
September – December
Key Achievements:
- Developed membership program for non-profit organization, from conception to execution
- Designed and enhanced websites and Ecommerce campaigns
- Promoted event to target potential members, successfully increasing attendance
- Conducted market research studies on existing organizations located in Central Mass
- Designed and conducted surveys with over students at universities
- Analyzed and evaluated results with SPSS, wrote recommendations, and designed marketing campaigns
- Developed and conducted executive presentations in front of board members
NATIONAL TAICHUNG GIRL’S SENIOR HIGH SCHOOL
Teacher of Comic Research
Taichung, Taiwan
September – September
Key Achievements:
- Initiated Comic-Painting training courses including concept art, illustrating, script writing, penciling, inking, lettering, coloring, storyboards, timing, layouts and character design that were practical for marketing purposes and further students’ artistic capabilities
- Increased enrollment from % to over % capacity
- Led students to generate profit of New Taiwan dollars from selling comic books in the Comic World Taipei exhibition
SYNDICA TECHNOLOGIES INTERNATIONAL CO., LTD.
Web & Graphic Designer
WuFeng, Taiwan
August – August
Key Achievements:
- Designed and maintained official company website to market products to European customers and linked five corporate subsidiaries through online communication
- Played key role in the development of the company’s strategic marketing and advertising approach in the marketplace including the design of new products
- Developed and tested concepts, analyzed feasibility studies, consumer data, and market trends to improve product display and design creative packaging
EDUCATION
CLARK UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT
Master of Business Administration in Marketing
Worcester, MA
December
- Won First Place in group competition for Marketing Management class,
- Won First Place and received Honorable Mention for final project in Advertising and Promotion class,
EF INTERNATIONAL LANGUAGE SCHOOL
Pre-MBA/Master Program
Brighton, MA
December
DA-YEH UNIVERSITY
Bachelor in Fine Arts
Chang-Hua, Taiwan
- Recipient academic scholarship for undergraduate study from city of Chan-Hwan Li,
EXTRA CURRICULAR ACTIVITIES
DA-YEH UNIVERSITY, STUDENT ANIMATION AND COMIC CLUB
Vice-President
Chang-Hua, Taiwan
September –September
- Increased the number of members by % and led club in generating New Taiwan dollars by selling comics
