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Girls Inc. of San Antonio, Special Projects Coordinator
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{January , -Present}
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- Public/Media/Community Relations official
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- Created the Public Relations strategies and key messaging.
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- Developed the Girls Inc: A BRAND New Journey Touchpoints
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- Produced the BPP (Brand, Position and Pitch) Method to be implemented in the Girls Inc. San Antonio Public Relations strategies.
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- Crafted speaking points for President/CEO, Director and Board of Directors for special events and media interviews.
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- Generated comprehensive media lists.
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- Administrator of the official Girls Inc. of San Antonio Facebook Fan Page and Twitter Account. \\r\\n
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- Profound understanding of social media and PR networks (Facebook, Twitter, YouTube, Digg, Media Sync, HARO and LinkedIn)
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- Developing the Girls Inc. of San Antonio Media Relations Training Seminar.
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- Coordinated the Girls Inc. th Annual Science Festival in less than three months. \\r\\n
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- Science Festival grew in access of % in vendor participation ( vendors in to vendors in ).
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- Drew nearly , people to Sunken Gardens theater
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- Acquired more than $, in sponsorships and made a profit of $,.
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- Received rave reviews from superiors, board of directors, sponsors, vendors, participants and parents.
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- Spearheaded pre-festival action items: vendor participant meetings, pre-set up of booths, tables and chairs at Sunken Gardens, coordinated details to run an efficient and well-choreographed Science Festival and Celebrity Mascot Pep Rally.
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- Conducted community relations efforts and speaking engagements throughout the San Antonio community to increase public awareness and fund development streams.
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- Wrote press and media releases, in addition to calendar announcements and media materials for special events and national issues.
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- Assisted in the development of the Coalition for Girls.
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- Coordinated all logistics and media relations efforts for press conferences and town hall meetings.
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- Created the SEXTING: Educating Youth on Safe Text Press Conference and Town Hall, Featured SAPD Chief of Police William McManus, P.E.A.C.E. Initiative Executive Director, Patricia Castillo, Clinical Psychologist Dr. Karen Bierman and Express-News Columnist Chantay Warren \\r\\n
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- Garnered press coverage from: \\r\\n
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- KSAT
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- KENS
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- KABB Fox
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- WOAI
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- Univision KWEX
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- Texas Public Radio’s . FM
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- La Prensa San Antonio
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- San Antonio Express-News’ MySA.com
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- Secured all five major television stations at the Southside Teen Pregnancy Town Hall Meeting and Press Conference hosted by Girls Inc. of San Antonio. \\r\\n
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- KSAT
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- KENS
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- WOAI
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- KABB Fox
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- Univision KWEX
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- News Talk KTSA
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- Interviewed, supervised and mentored communications intern. \\r\\n
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- Provided a weekly -minute seminar on the discussion of best PR practices and PR disciplines.
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- Increased earned media in seven months by over %.
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- Generated monthly Girls Inc. of San Antonio website analytics report and provided solutions to drive organic traffic to website and increase the time spent on each page from unique visitors.
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- Established the Girls Inc. Ambassador Program and conducted media relations training for both English and Spanish Girls Inc. Ambassadors to serve as spokespeople to media sources. \\r\\n
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- Girls Inc. Ambassadors featured on KSAT News, Univision KWEX , La Prensa San Antonio, KABB Fox News , KENS and Radio Disney
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- Facilitated Girls Inc. National Identity programs with Girls Inc. Girls and provided insight in public speaking, leadership skills, advocacy and community awareness.
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- Coordinated all logistics and planning for Girls Inc. Girls University (GU) Summer Camp weekly excursions for Girls Inc. Girls.
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- Maintained all forms of communication with GU parents and ensured all monetary payments remitted to Girls Inc. of San Antonio in a timely fashion.
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The Ameriprise Financial Planning Practice of Marcus Jasso, Business Development Manager
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{April , -December , }
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- Financial practice public relations officer.
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- Constructed a marketing plan to generate new business leads and target niche markets.
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- Provided consultation to owner on the process of creating the Biblical Economics blog and served as the monitoring agent.
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- Maintained the communication between the financial advisor and clients.
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- Developed a prospective leads and referral process.
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- Assisted in the daily operations of the financial practice.
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- Served as the Executive Assistant to the owner, maintained the owner’s calendar and daily activities.
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- Scheduled speaking engagements for the owner at prominent national corporations.
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- Attended career and job fairs and provided financial educational information and material.
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- Experienced in LinkedIn, Facebook, Twitter, iHispano, Jobing.com and the use of social media networks.
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- Conducted daily, weekly and monthly compliance protocol with the Ameriprise home office.
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- Worked with the UTSA Small Business Development Center to establish the financial practice as a Small Business Enterprise (SBE) and Minority Business Enterprise (MBE).
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- Acquired and implemented the practice of KAIZEN as developed by Toyota. Integrated KAIZEN methods to the firm’s infrastructure, client development, acquisition and retention and marketing plan.
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Bromley Communications, Public Relations
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{May , -February , }
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- Wrote news, press and media releases and pitch letters.
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- Supplied clients on a daily-basis with updates on time sensitive PR efforts.
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- Issued news and press releases on PR and Hispanic Newswire.
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- Understanding of Hispanic Market trends.
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- Monitored media coverage via LatinClips, PR Newswire and Internet search engines.
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- Aided in strategic planning for United HealthCare’s Evercare brand for FY Q-Q.
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- First-hand knowledge of media relations and working with local, national and international media.
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- Created media kits for clients.
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- Coordinated community relations efforts for clients to tap into target market.
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- Worked with the League of United Latin American Citizens (LULAC) on the th Annual National Convention in Washington, D.C. Assisted in securing national and international various media outlets (CBS, NBC, ABC, MSNBC, CNN, Al Jahzeera English and Univision) for Senators John McCain, Barack Obama and Hillary Clinton speaking engagements and various newsworthy events.
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- Developed press releases for the th Annual LULAC National Convention in Washington, D.C.
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- Provided media training to Evercare/UHC/SH staff members in preparation for a Spanish-language interview for all the major Univision markets.
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- Wrote client recaps and developed budgets in access of $,.
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- Maintained database of current media contacts and ability to generate customized media lists from Cision.
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- Traveled to heavily Hispanic-populated markets (e.g. Dallas, Houston, Los Angeles and Albuquerque) to promote and represent clients at client-sponsored/hosted events.
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- Assisted in the PR pitch of new business development for Weight Watchers and CoorsLight.
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- Created idea of Weight Watchers Los Angeles Hispanic PR Campaign to recruit Hispanic members and group leaders. Generated idea for: Weight Watchers Los Angeles “Leader Roll Call” Weight Watchers LA Hispanic Campaign.
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- Wrote case study on the th LULAC Annual National Convention and submitted to TPRA, IPRA, SABRE and PRSA. th LULAC Annual National Convention case study WON the PRSA of San Antonio “La Plata” Award.
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- Worked an average of - billable hours per week.
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SER Jobs for Progress, Inc. of San Antonio Community Relations Coordinator
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{November , -May , }
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- Implemented marketing, advertising and public relations campaign for SER, while working in conjunction with the Alamo WorkSource Governing Board. Created press releases, flyers, invitations, employee monthly newsletters and marketing material for SER.
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- Facilitated new relationships with local corporations and not-for-profit organizations and agencies.
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- Submitted after-action reports following every coordinated event and prepared monthly community relations progress reports.
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- Created new training seminars for SER staff.
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- Speech writer for President/CEO Linda Rivas and SER Chairman, Jimmy Hasslocher.
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- Served as event coordinator and assisted in SER th Anniversary Celebration.
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- Worked directly with Business Services Unit and employers in coordinating job fairs.
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- Official public relations representative and worked with various media outlets (radio, television, print).
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- Extensive knowledge of Labor Market Information, Industry Clusters and federally-funded workforce development programs (Choices, WIA, Project RIO).
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SER Jobs for Progress Show Talk Show Host
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{February , -January , }
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- Host of the SER Show on Catholic Television of San Antonio (CTSA)
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- Researched and invited on-air guests
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- Developed interview questions and provided media relations training to guests prior to interview.
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- SER Show guests included: NCAA Men’s Division I Champion, Nevil “The Shadow” Shed; LULAC National President, Rosa Rosales; Former San Antonio US Postmaster Robert Larios, Jr.; Chef Personality of Los Barrios Restaurant and Author, Diana Barrios Treviño, Bexar County SMWBE Director, Renee Watson; SAWCC Chair, Judge Lori Massey; and UTHSCSA Cardiologist, Dr. Umesh Aurora.
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Family Service Association of San Antonio, Inc. Youth Services Facilitator
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{January , -November , }
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- Implemented research-based curriculum for the Families and Schools Together (FAST) and Youth Against Gang Activity (YAGA) Programs.
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- Mentored high-risk youth and parents in elementary through high schools in the South San Antonio Independent School District.
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- Liaison between educational institution and agency.
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- Coordinated community service events and provided life skills training for high-risk youth.
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- Served as the United Way Public Relations Specialist.
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Texas True Choice Children’s Healthcare Insurance Program (CHIP) Specialist
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{September , -January , }
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- Produced the CHIP Preferred Providers Organization (PPO) Information Packet.
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- Acquired information from PPO’s throughout South and Central Texas.
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- Gained knowledge of PPO’s, CHIP and general healthcare insurance programs.
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- Utilized entire Microsoft Office Suite, including SPSS and Internet.
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National Hispanic Professional Organization Volunteer Board of Director
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{June -January }
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- Served as the NHPO San Antonio Chair.
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- Generated relationships with Mayor Julian Castro, political dignitaries and key figures in the private and non-profit sectors of San Antonio.
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- During the year of , the NHPO of San Antonio grew to over members strong.
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- Delegated tasks and objectives to NHPO members.
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- Maintained the NHPO San Antonio fiscal records.
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- Generated the NHPO Executive Summary, outlined accomplishments, partnerships and goals of the NHPO of San Antonio.
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- Secured prominent speakers for the NHPO Professional Development Speakers Series Luncheons.
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- Served as Community Relations Chair in -.
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- Developed relationships with influential leaders, stakeholders and community-based organizations.
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- Created the inaugural NHPO Hispanic Heritage Award in .
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- Provided counsel regarding key issues and topics in the San Antonio community to the Executive Board.
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- Integrated the element of philanthropic initiatives within the NHPO Monthly Mixers.
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- Represented NHPO San Antonio at local, state and national events.
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- Raised monetary contributions for local non-profit organizations.
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- Organized and hosted the NHPO Job Fair and Business Expo. \\r\\n
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- Secured employers, businesses.
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- job applicants attended.
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- Received coverage on all four TV news stations, San Antonio Express-News and Texas Public Radio.
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San Antonio Association of Hispanic Journalists, Present, Member
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Association of Women in Communications, Present, Member
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National Hispanic Professional Organization San Antonio, , Chair and National Board Member
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National Hispanic Professional Organization San Antonio, -, Community Relations Chair
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San Antonio Women’s Chamber of Commerce, -, Board of Director
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Hispanic Women’s Network of Texas, -, Board of Director
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University of the Incarnate Word Alumni Association, , Board of Director
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