Senior Forecasting Manager Resume
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Resume:
LEONORA SCALA
Sheldon Ave., Staten Island, NY
DIRECTOR OF MERCHANDISING & PRODUCT
PLANNING
Marketing / Forecasting / Channels /
Growth Strategies / Pricing / BC /
Catalog Sales / Global Markets / Product
Development / Promotions / Launches /
Inventory Control / Supply Chain /
Outsourcing / CRM
A results-oriented global merchandising
and planning leader I have developed end-
to-end, award-winning strategies for new
product introduction, brand activation and
rapid multimillion-dollar revenue growth.
Thrive in high-pressure, dynamic
competitive conditions.
Whether challenged to streamline product
development and merchandising processes,
devise and execute global procurement
strategies, raise brand awareness or build
global, cross-functional teams, I can
readily contribute by:
- Consistently delivering strong and
sustainable results
- Meeting customer needs with well-
designed marketing plans
- Sourcing margin-supportive products to
meet corporate goals
- Implementing strategies to improve
market share and brand recognition
An action-oriented leader with high
personal drive, I earned a BA in
Mathematics & Economics from Fordham
University. I have received both the NOVA
Award for Breakout Growth and the
Navigator Award for Winning with
Commercial Edge from Avon.
CAREER HISTORY
Avon Products, $B producer of cosmetics,
fragrances and non-beauty accessories.
Senior Forecasting Manager, Recruited in
. Managed five business units,
spanning manufacturing, direct sales, and
distribution of jewelry, watches, apparel
and accessories, with revenues to $M.
Evaluated financial and marketing impact
for annual merchandise campaigns.
Ensured optimal procurement spend.
Senior Merchandising Manager, .
Developed merchandising programs,
collaborating with internal groups on
collateral, campaigns, and promotions for
a $M apparel, accessory, and foundation
division.
Senior Sales Forecaster, .
Responsible for analyzing merchandising
and marketing campaign plans, category
launch events, and sales data to identify
gaps, business risks, and emerging
opportunities.
Earlier: Steady promotions from Senior
Product/Costing Analyst to Merchandising
Planner, Color Cosmetics PLC and
Merchandise Planning Manager. Previously:
Assistant Treasurer and Costing Analyst,
Chase Manhattan Bank. Financial Analyst,
Manufacturers Hanover Commercial Corp.
Personal: I enjoy gardening, reading,
activities related to dogs, fitness
programs, music and arts.
