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Marketing, Managed Care, Change Communications in Healthcare Resume


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Resume:


Jennifer


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M:  


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HIGHLIGHTS 


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Solid track record of successful managed care and provider communication campaigns, healthcare and media communications, market entry to deliverables, provider and membership planning, behavioral change planning, health/wellness campaign management, administrative operations, research and data analytics, marketing, business operations and management, consumer engagement, design, internal and external vendor and client relations, service and more service


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Samples of Successful Managed Care Campaigns


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Major managed care company: membership recruitment program spanning identification of potential membership data analytics, communications over months, successfully bringing on over K members and adding them into behavioral health contracted services


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Major managed care company: EAP services program: planned and implemented executive level contract campaign including, interactive DVD, and web


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Major managed care company: Behavioral health provider marketing campaigns, e-publishing, and mail management resulting in increased provider and member on-boarding


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Major managed care company: Saved client over , from data analytics of unusable products, directed and implemented print and e-communications communications campaign for providers, + clinics, and members


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Major managed care company: Case management communication legal and market analytics resulting in highly successful market delivery, and communication cost savings Major managed care company: analyzed a work wellness program communications resulting in increased member participation over plan


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Education


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Master of Science, Health Systems Administration,


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Master of Science,Communication and Media Management,


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Bachelor of Science,  International Business


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PROFICIENT APPLICATION SKILLS


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MS Office, Adobe Creative Suite, Fusion Pro, Deltagraph, DataSTATA, ASP, XML, Salesforce, Unix, Crystal Reports, campaign management


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EXPERIENCE


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Rockville, MD Business Development Executive, /-/ [ year old $ million company ceased production operations /]


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In this role I was charged with increasing the brand presence and client acquisition in the region. I compiled, analyzed, provided, and turned the valued key leads into brand relationships. I also managed regional media analytics, reporting and client services/consulting to further the brand, its practices, presence, and role in the region.


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Publisher/Editor, /-/


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Throughout the region, I managed an educational and business publication for the dental community in Virginia. In this role, I managed the initial launch, readership, membership acquisitions, sales, product placement, media advertising, content, editorial, and development/marketing. I developed and provide a value proposition to dental market extending eventually to their audience a stepping stone go-to brand for timely, pertinent topics, and community relations. I saw growth of publication from initial issue launch to extended shelf life marketing, to successful web handoff in region.


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Norfolk, VA Founder, Principle, /-/


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In this role, I managed a small growing business full time while completing dual graduate degrees. I was responsible for planning, client analytic service applications, budgets, AP/AR, sales, production, logistics, development, and marketing. Since I founded and grew this small woman owned boutique firm in media services it grew quickly from a small home office to a local office with staff. I provided contract media services such as data compiling and data analytics, database communication programs, campaign planning and delivery, print and digital media channel management. I engaged regional and national expert community in fundraising and communications to keep client brands on top. Based on market data I oversaw process improvements which led to client savings on budgets with increased client sales which ranged from K-K, small business grew to K+ in months. Clients included independent behavioral health providers, state universities, private health providers, Virginia Department of Taxation, and managed care.


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Norfolk, VA Business Account Executive, /-/


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As a development executive, I managed the office, sales, account development, directed client analytics, media services, creative/digital traffic production, and client services. Clients were national, international and regional. I successfully developed campaigns based on careful analytics for major health carriers bridging performance and concrete profit metrics. I brought on over MM in new media clients from region and nationally, made presidents club and bonus. As my clients’ needs evolved I provided analytical based media consulting in eCRM and loyalty programs primarily in health care, behavioral health, and managed care. I compiled data analytics for market profit improvements planning strategies, including consulting on multiple multi-billion dollar clients. I developed strong leads into relationships, managing a little over five hundred multi-channel communications programs for a major managed care provider encompassing web, digital, email, print, direct mail and online ordering for providers, members, and corporate employees. As I was responsible for client relationships, vendor relations, buying and contract negotiations I compiled and assigned pricing, market deliverables creative and logistic strategies which ensured compliance, implementation, and budget standards met throughout each project.


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Multiple Customer and Office Support Positions including office management and retail management of two stores with staff of fifteen