Group Product Manager Resume
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Resume:
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KEY SKILLS:
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Group Product Manager, December – present
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Company Confidential, Clearwater, FL
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Global brand management for the company’s main category, representing approximately % of worldwide sales, for over , distributors.
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- Set strategic direction and lead global new product development process working with local Trade Marketing teams in seven main markets, as well as Supply Chain/Operations, Legal and Manufacturing. Annually, this has resulted in over new items in over different countries.
- Previous experience in sourcing and direct OEM negotiation resulted in waived prototype development charges and reduced costs.
- Drove sales in specific market channels through the development of unique assortments and collateral which resulted in over $M in incremental annual sales value.
- Launched over new products and achieved accolades such as “Easiest to Sell” and “Best New Product Design” from the Advertising Specialty Institute. Notable launches include: \\\\\\\\r\\\\\\\\n\\r\\n
- Company’s first-ever line of eco-friendly products to all BB and BC global divisions which resulted in over $M in annual sales.
- Company’s first full line of imported or “private label” products to global divisions, distributors and sales force which has grown to $M.
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\\r\\n\\\\\\\\r\\\\\\\\n - Implemented a global SKU rationalization initiative resulting in the elimination of over products with multiple SKU’s impacting the total category profit by less than %.
- Developed/facilitated at International & Domestic Sales Meetings with + attendees.
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Marketing & Communications Manager, June – December
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Chris-Craft Corporation, Sarasota, FL
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Laid foundation and initiatives for a newly developed marketing department. Managed dealer marketing relationships for over dealers worldwide.
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- Print production and co-development of company’s first international high-end catalog and direct mail campaign with double digital response rates. Received a Certificate of Merit from the Printing Industries of America, Inc. and Top Honors for Collateral Material from StoraEnso Paper Company.
- Conducted and implemented an international CSI and dealer relationship survey program, along with steering an ongoing lead management system.
- Instituted a media buying and placement process using RFP’s and negotiation skills. Achieved better placement, a highly targeted audience and increased advertising space while reducing costs compared to the previous year.
- Increased editorial coverage in trade publications through strengthened PR contacts.
- Created an online direct marketing program and a New Dealer Marketing Kit including global templates for dealer network as well as negotiated discounts from outside vendors.
- Developed the International Dealer Conference and facilitated the marketing portion.
- Engineered the redesign of the company Web site which decreased the workload for the customer service department.
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Corporate Communications Associate, / – /
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Gainesville Regional Utilities, Gainesville, FL
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Prepared and planned marketing campaigns and special events. Created copy and design for corporate communication pieces, including Web site, annual report, brochures and newsletters.
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- Managed a grassroots marketing effort to alert neighborhoods of area redevelopment plans. Increased attendance and press coverage of the redevelopment meetings.
- Rewrote over % of newly designed Web site, based on data collected from interview and other research.
- Coordinated a special event for a “Healthy Community” festival. Designed booth on green energy which received “Best Booth – rd place” in terms of visual and information appeal.
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Account Coordinator, / - /
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WestWayne, Inc., Tampa, FL
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Coordinated all aspects of an advertising campaign, including TV, print, radio and other promotional items, for the agency and client, The Sports Authority. Managed trafficking of radio, outdoor and collateral materials. Researched industry trends and promotions for our clients, including Denny\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s, Toyota and Publix. Prepared proposals, analyses and reports.
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- Acted as Account Executive on consumer relationship marketing and design projects.
- Co-created a competitive retail and brand integration analysis.
- Coordinated an award-wining billboard project.
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University of Florida, Gainesville, FL Grade Point Average: ./.
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University of Florida, Gainesville, FL Grade Point Average: ./.
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Minor in Business Administration
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Study Abroad Program, Fall
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Universeteit de Utrecht, Utrecht, The Netherlands
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Quark Xpress, Adobe Photoshop, Adobe PageMaker, Outlook Express, Lotus Notes, PowerPoint,
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Internet and proficient in various word processing and spreadsheet programs.
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Art Director, US Ad Review’s Top Print Advertisement
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Project Management Training
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Attendant, Ford Motor Company Leadership Conference
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Member, Promotional Products Association of Florida
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Volunteer, Junior Achievement
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Swan Circle
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Dunedin, FL
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KEY SKILLS:
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Group Product Manager, December – present
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Company Confidential, Clearwater, FL
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Global brand management for the company’s main category, representing approximately % of worldwide sales, for over , distributors.
\\r\\n
\\\\\\\\r\\\\\\\\n
\\r\\n
- Set strategic direction and lead global new product development process working with local Trade Marketing teams in seven main markets, as well as Supply Chain/Operations, Legal and Manufacturing. Annually, this has resulted in over new items in over different countries.
- Previous experience in sourcing and direct OEM negotiation resulted in waived prototype development charges and reduced costs.
- Drove sales in specific market channels through the development of unique assortments and collateral which resulted in over $M in incremental annual sales value.
- Launched over new products and achieved accolades such as “Easiest to Sell” and “Best New Product Design” from the Advertising Specialty Institute. Notable launches include: \\\\\\\\r\\\\\\\\n\\r\\n
- Company’s first-ever line of eco-friendly products to all BB and BC global divisions which resulted in over $M in annual sales.
- Company’s first full line of imported or “private label” products to global divisions, distributors and sales force which has grown to $M.
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\\r\\n\\\\\\\\r\\\\\\\\n\\r\\n
\\r\\n\\\\\\\\r\\\\\\\\n - Implemented a global SKU rationalization initiative resulting in the elimination of over products with multiple SKU’s impacting the total category profit by less than %.
- Developed/facilitated at International & Domestic Sales Meetings with + attendees.
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Marketing & Communications Manager, June – December
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Chris-Craft Corporation, Sarasota, FL
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Laid foundation and initiatives for a newly developed marketing department. Managed dealer marketing relationships for over dealers worldwide.
\\r\\n
\\\\\\\\r\\\\\\\\n
\\r\\n
- Print production and co-development of company’s first international high-end catalog and direct mail campaign with double digital response rates. Received a Certificate of Merit from the Printing Industries of America, Inc. and Top Honors for Collateral Material from StoraEnso Paper Company.
- Conducted and implemented an international CSI and dealer relationship survey program, along with steering an ongoing lead management system.
- Instituted a media buying and placement process using RFP’s and negotiation skills. Achieved better placement, a highly targeted audience and increased advertising space while reducing costs compared to the previous year.
- Increased editorial coverage in trade publications through strengthened PR contacts.
- Created an online direct marketing program and a New Dealer Marketing Kit including global templates for dealer network as well as negotiated discounts from outside vendors.
- Developed the International Dealer Conference and facilitated the marketing portion.
- Engineered the redesign of the company Web site which decreased the workload for the customer service department.
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Corporate Communications Associate, / – /
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Gainesville Regional Utilities, Gainesville, FL
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Prepared and planned marketing campaigns and special events. Created copy and design for corporate communication pieces, including Web site, annual report, brochures and newsletters.
\\r\\n
\\\\\\\\r\\\\\\\\n
\\r\\n
- Managed a grassroots marketing effort to alert neighborhoods of area redevelopment plans. Increased attendance and press coverage of the redevelopment meetings.
- Rewrote over % of newly designed Web site, based on data collected from interview and other research.
- Coordinated a special event for a “Healthy Community” festival. Designed booth on green energy which received “Best Booth – rd place” in terms of visual and information appeal.
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Account Coordinator, / - /
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WestWayne, Inc., Tampa, FL
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Coordinated all aspects of an advertising campaign, including TV, print, radio and other promotional items, for the agency and client, The Sports Authority. Managed trafficking of radio, outdoor and collateral materials. Researched industry trends and promotions for our clients, including Denny\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s, Toyota and Publix. Prepared proposals, analyses and reports.
\\r\\n
\\\\\\\\r\\\\\\\\n
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- Acted as Account Executive on consumer relationship marketing and design projects.
- Co-created a competitive retail and brand integration analysis.
- Coordinated an award-wining billboard project.
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University of Florida, Gainesville, FL Grade Point Average: ./.
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University of Florida, Gainesville, FL Grade Point Average: ./.
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Minor in Business Administration
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Study Abroad Program, Fall
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Universeteit de Utrecht, Utrecht, The Netherlands
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Quark Xpress, Adobe Photoshop, Adobe PageMaker, Outlook Express, Lotus Notes, PowerPoint,
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Internet and proficient in various word processing and spreadsheet programs.
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Art Director, US Ad Review’s Top Print Advertisement
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Project Management Training
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Attendant, Ford Motor Company Leadership Conference
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Member, Promotional Products Association of Florida
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Volunteer, Junior Achievements
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