Manager, Business Analysis and Strategic Planning Resume
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Resume:
Over years experience in business and systems analysis and project management. Demonstrated success in managing projects and processes through effective organizational skills and development of strong internal and external customer relationships. Recognized for a keen ability in assessing and analyzing customer needs to identify corresponding project and program requirements and resources, and developing and implementing corresponding project plans, procedures, tracking metrics and reporting. Experience working in both management consulting and internal corporate roles within a variety of industries and levels of management, resulting in broad based business understanding and flexibility. Recently completed Project Management Certification Course in preparation for the PMI PMP certification exam.
CORE COMPETENCIES
Business Systems Analysis
Project Management
Strategic Planning
Process Improvement
Requirements Definition
Business Needs Analysis
Software Implementation
Customer Relationship Management
PROFESSIONAL EXPERIENCE
BERETTA USA – Accokeek Maryland
-present
Manager, Business Analysis and Strategic Planning
Serve as an internal consultant reporting directly to the General Manager. Developed and implemented new business processes, marketing and sales analysis, and business metrics. Implemented and managed newly developed strategic planning process resulting in annually published three-year strategic plan. Worked with executive leadership to outline and define future company vision and overall goals. Gather, report, and analyze sales trends, market and industry data, economic indicators and legislative trends. Lead and manage internal corporate projects. Developed standardized executive level dashboard reports and metrics. Serve as Internal ISO Auditor.
* As resident expert in internally developed project management methodology (Results Driven Management -RDM), facilitated than project management planning sessions to identify and resolve business issues and harness new opportunities. Monitored and reported project progress through completion, ensuring achievement of goals.
* Developed a series of standardized management reports resulting in consistent company wide reporting, analysis, and sales metrics.
* Instituted and managed facilitation processes for regular international communication between Beretta Italy and Beretta USA resulting in improved synergies, communication and accountability between the two companies.
* Control, monitor, and report corporate advertising budget of $,.
* Implemented new Catalog Analysis function to include square inch, margin and product P/L analyses and product sales forecasting. Resulted in improved catalog efficiencies such as an increase of initial in-stock position from % to % and reduced product overstock levels contributing to catalog profitability.
* Analyzed sales accounts across organization, mapped territories, and advised regional managers to restructure sales regions. This effort resulted in geographically efficient and more equitable sales territories and incentives.
TOTAL RESOURCE MANAGEMENT – Alexandria, Virginia
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Implementation Consultant
Conducted client interviews to identify processes, document system requirements and recommend process improvements. Served as a liaison between technical staff and client end users for customization of software applications. Developed supporting training manuals and documentation for application customizations and internally developed software packages. Managed marketing strategy to support sales efforts through trade show support, collateral development, direct mail solicitation, and growth of prospect database. Clients included; Customs and Border Protection – DHS, US Navy, Blue Bell Creameries.
* Performed gap analysis between legacy systems and processes and new Enterprise Asset Management System (Maximo) for Customs and Border Protection. Wrote and facilitated implementation of system requirements and
managed product customization. Developed new processes to enable the client to maximize functionality of new software. Developed training manuals and trained end users on the use of software.
* Performed Quality Assurance and testing for newly customized Maximo applications used by the US Navy.
* Identified and documented current processes and mapped them to future process requirements and recommendations for Blue Bell Creameries.
marchFIRST – Bethesda, Maryland
Senior CRM and Internet Strategy Consultant
Developed and implemented Customer Relationship Management (CRM) and internet strategy for dot-com and traditional businesses. Conducted client workshops, which educated and coached clients through the development of a CRM strategy. Developed supporting training materials. Clients included: Nabisco, Aetna Group Insurance, Beretta, Qwest, OnHealth.com, and Walgreens.com.
* Developed business and functional requirements for a consumer e-commerce website providing consumers with an integrated and personalized shopping experience for largest distributor of pre-recorded music. Assessed and recommended CRM software packages to best enable implementation of desired functionality.
* Managed direct marketing data warehouse used to leverage consumer purchase, demographic and behavioral data for Nabisco. Established a dialogue and learning relationship with prospect and customer base, resulting in an increased program response rate by % and consumer spending by %.
CENTROBE – An EDS Company – Golden, Colorado
Enterprise Customer Marketing Consultant
Provided clients with database marketing strategies. Identified current market position, industry best practices, and company capabilities. Researched and directed content development for industry white papers. Served as the liaison between Centrobe and EDS during EDS’s internal SAP implementation.
MCI TELECOMMUNICATIONS, INC. – Arlington, Virginia
Requirements Analyst –
Data Strategy and Operations Manager
Customer Marketing Manager –
Managed direct mail database marketing efforts for new prospect solicitation campaigns. Led customer service marketing operations projects and activities including the resolution of customer service issues, which eliminated corporate liability and enhanced customer satisfaction. Created call center scripts and invoice marketing messages. Developed marketing promotions fulfillment requirements while training marketing managers on fulfillment system processes, procedures & capabilities.
* Standardized direct mail operational procedures for acquisition and winback campaigns including data processing, audits and controls, vendor procedures, and agency management. Reduced processing errors by % and increased speed to mail by %.
* Planned, executed, and managed MCI’s sponsorship of the National Park Service Fourth of July concert at the Washington Monument, generating attendance of , and increasing MCI brand awareness.
FIRST VIRGINIA BANK – Falls Church, Virginia
Systems Analyst
Served as lead analyst and project manager for banking system projects through out the systems development lifecycle. Managed and developed requirements, performed system testing, trained end users and developed executive communications. Managed Loan Processing Software upgrade project from an end user perspective, resulting in seamless implementation of system upgrade that was transparent to bank customers, internal and end users.
EDUCATION AND TRAINING
* Bachelors of Science in Business Administration and Finance - Marquette University, Milwaukee, Wisconsin
* ISO : Lead Auditor Course – BSI Americas
* Project Management (PMP) Certification Preparation Course – Virginia Tech Continuing Education
