PR Specialist Resume
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Resume:
JULY -PRESENT
Public Relations/Marketing Specialist
• Increased software sales leads through self-developed email marketing campaign.
• Identified and eliminated wasteful online marketing spending, providing alternatives.
• Provided ancillary event planning and organization, including press materials and media follow-up.
• Researched and developed website content for Utica Community Schools.
ZANA NETWORK
FARMINGTON HILLS, MI
AUG. -JULY
Public Relations Specialist
• Continuously raising membership totals through vigorous promotional campaign of releases, blogging, networking, internet buzz and advertising.
• Use Search Engine Optimized (SEO) press releases to drive traffic to site and attract media attention.
• Responsible for creating monthly newsletter and periodical mailings released to customers.
• Edit and write website content and outside materials for company, researching and incorporating SEO keywords.
MEGA MEET
MADISON HEIGHTS, MI
JANUARY-JUNE
-PRESENT
Public Relations Coordinator
• Raised pre-registrations by percent from previous years with direct mailings and in-store campaigning.
• Raised walk-in total by percent from previous years using an aggressive media and print advertising campaign.
• Created and distributed press releases to media outlets.
• Responsible for all advertising, staying $, under budget.
SOURCE NEWSPAPERS
SHELBY TOWNSHIP, MI
-
Schools Reporter
• Developed, researched and wrote an average of five to seven articles each week using Microsoft Word. Articles included city news, fun features, health issues, opinions and in-depth news and features.
• Designed newspaper pages each week using Quark Xpress.
• Maintained and edited calendars for the five main newspapers.
• Edited copy for the newspapers.
• Covered health and features for two years before receiving promotion to Schools Reporter.
EDUCATION
– Oakland University Rochester, MI
Bachelor of Arts - Journalism.
Focus on communication, design, editing and ethics courses.
Public Relations Society of America NY, NY
PRSA Seminars
Programs have included SEO and Online Marketing seminars through their PRSA Teleseminar program.
Macomb Community College Clinton Township, MI
Course focus on version of PowerPoint, Excel, Access, and Word.
SKILLS AND RESOURCES
• Microsoft Office including Word, Excel, Access, PowerPoint and Publisher, versions and .
• Internet skills including research, promotion and SEO.
• Media contact lists for most Michigan markets.
• Twitter Account twitter.com/Acorn
ASSOCIATIONS
OU Alumni Association
Public Relations of America – National Member
Public Relations Society of America – Detroit Chapter Member
