Director of Marketing and Philanthropy Resume
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Resume:
Creative, passionate, bi-lingual and enthusiastic leader with more than six years of experience positively impacting organizations’ bottom lines through expert development and execution of fund-raising strategies and special events focused on bringing awareness and recognition to the causes and clients served.
PROFESSIONAL EXPERIENCE
LUTHERAN SETTLEMENT HOUSE (LSH), Philadelphia, PA -
Nonprofit, nonsectarian, community-based organization, committed to providing comprehensive services to vulnerable children, adults, and families living in inner city Philadelphia.
DIRECTOR MARKETING AND PHILANTHROPY (–)
Reporting directly to the Executive Director, responsible for leadership of the Development Department and management of organization-wide development, marketing and fund-raising efforts including all donor relations and stewardship, community relations, media relations, event’s management, publications, donations of goods, volunteers, and board relations as it pertains to development/fund-raising.
CORPORATE AND COMMUNITY RELATIONS MANAGER (–)
Leader for the community and corporate relations areas including the organization’s event planning, corporate sponsorships, working with the development team on marketing and publications, volunteer efforts, and fund-raising activities. Wrote and distributed press releases, announcements and other communication materials. Established media relations and public relations strategies and goals for the entire organization.
Organizational Enhancements:
• Led the Development department in raising approximately $, from individuals, churches, corporations, and foundations
• Develop, plan and manage highly successful social marketing campaigns and signature events increasing the corporate support more than % in five years. Some of these events and campaigns include:
o The Purple Ribbon Campaign, a bilingual city-wide campaign created to raise awareness about domestic violence and increase financial support to victims of abuse in the Philadelphia area.
o The “Women of Courage: Women of Inspiration Awards” recognizing courageous Philadelphia-area women who have overcome incredible obstacles and made significant contributions in the areas of Adult Education, Domestic Violence, Senior Services and Homeless Services.
• Produce and distribute organizational newsletter, annual report, agency brochure and marketing materials to enhance public awareness of the organization and its services
• Serve as spokesperson to enhance the agency visibility and to promote the organization’s mission and services to the media and the community in general
• Forge strategic relationships through research and networking with high profile donors, corporations, foundations and local businesses that result in sponsorship and donations
Al DIA NEWSPAPER, Inc. –Philadelphia, Pennsylvania -
The Philadelphia area leading Hispanic Newspaper
ADVERTISING EXECUTIVE AND EVENT COORDINATOR
Responsibilities included opening and maintaining new advertising accounts. Researched, developed and wrote articles for supplements. Translated articles into Spanish for the entertainment guide (VOLUMEN).
Organizational Enhancements:
• Planned highly successful events that provided income to the newspaper, outreach to the community and information to improve the quality of life for readers
• In collaboration with local nonprofit organizations, produced special supplements to educate the Latino community about health and social issues such as Domestic Violence, HIV, Education and Employment, etc.
• Planned and executed the “ Latina Women of Merit Awards” to recognize Latina women who have made a major contribution to the Philadelphia-area
WEST VIRGINIA UNIVERSITY – Morgantown, WV
UNITED WAY CAMPAIGN COORDINATOR
AMERICAN CANCER SOCIETY – Morgantown, WV
• Helped to develop a Public Relations Plan to promote the “Road to Recovery” Program
EDUCATION
Masters of Science – Journalism and Public Relations
West Virginia University – Morgantown, WV
Bachelor of Science – Journalism and Advertising
West Virginia University – Morgantown, WV
ADVISORY COMMITTEES
Lutheran Charities Advisory Committee -
Lutheran Settlement House’s Domestic Violence Advisory Committee -
PRESENTATIONS
Lutheran Services of America National Conference - April
“Boost your Mission and Program Support with Awareness Raising Strategies”
AWARDS
Crystal Award in the Community Leader Category
El Sol Newspaper, Philadelphia, PA
