Vice President Marketing Resume
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Resume:
PATRICIA BANKS
Charles Street Ave., Towson, MD
VP MARKETING
Global Growth Strategies / Change Leadership / Alliances / MarCom / Startups Branding / BB / Key Accounts / Community Relations / Corporate Communications BC / Turnarounds / Cost Control
Well-known for optimizing business performance, I have consistently increased revenues and profits in highly competitive BB and BC environments. I devised successful new strategies to boost national and international market share, and initiated process improvements to ensure continued customer satisfaction. My key skills include:
- Positioning businesses to meet aggressive performance objectives
- Building strong business and community relationships
- Improving brand identity/boosting market share while controlling costs
- Instilling quality commitment to drive customer loyalty
- Developing superior marketing and communications teams
A high-energy, results-oriented leader with keen business insights, I employ an inclusive management style to meet/exceed corporate goals.
Since graduating with a BS in Economics from Barry University in Miami, FL, I’ve earned an MS in Economics from The London School of Economics. I also speak Spanish and French.
Career History
VP Marketing, FactorHealth Alliance, to Present. Recruited by $M healthcare services firm to establish more comprehensive marketing strategy and build brand recognition/market share. Developed strategic marketing plan, including revamped website, to boost revenues % in one year. Manage marketing team and $M budget.
COO, Miami Herald Media Company, to . Hired by $M publisher to manage in-house advertising agency and custom publishing operation. Initiated international and national publishing campaigns for American Eagle, Hyatt, Miami Convention & Visitors Bureau and De Palm Tours. With full P&L responsibility, managed -person team and $M budget. Earned “Hero Award” for outstanding performance.
Assistant Vice President International Marketing, Interval International, to . Selected by vacation exchange network, operating more than resorts in countries, to accelerate creation of Latin America marketing organization. Significantly increased growth, earning distinction as fastest growing region. Managed core domestic marketing team as well as offices in Colombia, Mexico, Venezuela, Brazil and Argentina.
Outside interests include hiking, cooking, travel, movies and reading.
PLEASE VISIT MY PERSONAL WEBSITE, patriciabanks.resumeconnect.com.
