Group Account Director Resume
LOG IN OR REGISTER TO CONTACT ME
This button will open the login/register page in a new tab. After logging in, come back to this page and refresh your browser.
Resume:
JAMES M. MALONE\\r\\n Chicago Boulevard\\r\\nDetroit, Michigan \\r\\n (C) / (H)\\r\\ \\r\\n\\r\\nVICE PRESIDENT / DIRECTOR: \\r\\nClient Services ~ Group Accounts ~ Multicultural \\r\\nMarketing\\r\\n\\r\\nSeasoned marketing executive with more than years \\r\\nof experience impacting corporate visibility, \\r\\nprofitability, and performance through expert \\r\\norchestration of multicultural marketing, brand \\r\\ndevelopment, new media, and sales management \\r\\nstrategies. Skillfully target diverse audiences \\r\\nthrough creative design/execution of PR, promotional, \\r\\nand multimedia advertising campaigns. \\r\\n* Analytical problem solver, team mentor and self-\\r\\nstarter with exceptional talent for growing sales and \\r\\nmarket share through ethnic/urban consumer market \\r\\nexpansion, retail merchandising and promotions. \\r\\n* Combines extensive experiential consumer expertise \\r\\nwith history of accomplishment in agency management \\r\\nand conceptual selling within corporate and \\r\\nentrepreneurial environments.\\r\\n* Expert presentation, negotiation, and communication \\r\\nskills with keen abilities in project management, \\r\\ncommunity relations, and P&L management. \\r\\n\\r\\n\\r\\nAccount Management\\r\\nSponsorship Contract Negotiation\\r\\nPresentations\\r\\nCommunity Relations Project Management\\r\\nBrand Strategy/Development\\r\\nMarket Research, Analysis, & Penetration\\r\\nP&L Management\\r\\nTeam Leadership, Mentoring\\r\\nPromotion\\r\\nMedia\\r\\nCreative Design\\r\\nPR\\r\\n\\r\\n\\r\\nPROFESSIONAL EXPERIENCE\\r\\n\\r\\nUNIWORLD GROUP, INC., New York, New York * -\\r\\n$ million full service advertising agency with \\r\\nemployees.\\r\\n\\r\\nGroup Account Director (-)\\r\\nPromoted to orchestrate all national and regional \\r\\nmulticultural advertising and marketing programs for \\r\\nlargest division of Ford Motor Company capturing over \\r\\n% of corporate sales. Commanded $ million annual \\r\\noperating budget, providing decisive team leadership \\r\\nand direction for staff members. Coordinated with \\r\\nall levels of client and agency management in forging \\r\\ncreative, media, experiential, PR, HR, and vendor \\r\\nmanagement strategies. \\r\\n\\r\\nSpecific Accomplishments:\\r\\n* Delivered annual average budget growth of more than \\r\\n% for consecutive years.\\r\\n* Fueled client/corporate visibility and revenue \\r\\ngrowth by negotiating and delivering high profile \\r\\nmarketing promotions and sponsorship including Chris \\r\\nBrown Exclusive Tour deal in support of Sync and \\r\\nFord Focus launch; R & B singer Kelis for Ford \\r\\nEDGE, TV, print, radio campaign, On the Edge; and \\r\\nFunkMaster Flex as celebrity spokesperson for Ford \\r\\ndivision. \\r\\n* Earned reputation as top performer, achieving \\r\\nmultiple awards including Telly Award for the \\r\\n Ford Fusion It Becomes You campaign; and \\r\\nUrban Wheel Award for best African American Broadcast \\r\\nAdvertisement for Ford EDGE, On the Edge. \\r\\n\\r\\nAccount Director (-)\\r\\nSpearheaded talented, -member account team in \\r\\ndirecting $ million annual budget, and \\r\\nnational/regional multicultural advertising and \\r\\nmarketing initiatives for top-tier clients. Drove new \\r\\nbusiness, established key account contacts, built \\r\\nrelationships, and negotiated contracts. Conceived \\r\\nand executed strategic marketing and advertising \\r\\nsolutions. \\r\\n\\r\\nSpecific Accomplishments:\\r\\n* Built company’s Detroit office from the ground up, \\r\\nestablishing departmental goals, objectives, critical \\r\\nsuccess factors, milestones, and risks. \\r\\n* Evaluated competitive activity and defined client \\r\\nstrategy for market positioning and revenue growth.\\r\\n\\r\\n\\r\\nGLOBALHUE, Southfield, Michigan * \\r\\nFormerly Don Coleman Advertising; $ million full \\r\\nservice advertising agency with employees. \\r\\n \\r\\nVice President, Promotions Director ()\\r\\nForged and provided oversight for client ethnic/urban \\r\\nmarket strategies and brand development. Led and \\r\\nmotivated -member team in designing and executing \\r\\nhigh-impact, profitable consumer and corporate \\r\\npromotions and in-market events. Expedited daily \\r\\noperations, expertly managing $ million annual \\r\\nbudget, agency resources and strategic partnerships. \\r\\nConducted all contract negotiations and sponsorship \\r\\nevaluations. Served as critical liaison for vendors \\r\\nand contractors and key member of strategic planning \\r\\nand new business development team.\\r\\n\\r\\nSpecific Accomplishments:\\r\\n* Formulated cutting edge promotions for urban market \\r\\nexecution, establishing market leadership position \\r\\nfor + top-tier brands and clients including \\r\\nAmerican Airlines, Ameritech, Kmart Corporation, \\r\\nDaimler Chrysler, and General Mills\\r\\n* Impacted agency and client profitability and \\r\\nperformance by strategically orchestrating numerous \\r\\nhigh profile PR/marketing events: \\r\\n* Black Enterprise Pepsi Golf & Tennis Challenge, \\r\\nDoral Resort, Miami, Florida, September – ; \\r\\nth Anniversary Tribute, September ; \\r\\n* A Night in the Comfort Zone, host Tom Joyner, \\r\\nstarring The Gap Band, September, ; \\r\\n* Soul Beach Music Festival, Miami, Florida, June \\r\\n; \\r\\n* Tom Joyner Fantastic Voyage Sweepstakes, March – \\r\\nJune, . \\r\\n\\r\\n\\r\\nNote: Additional career history included roles as \\r\\nSenior Promotions Manager/Promotions Manager for \\r\\nGlobalHue (); Field Marketing Manager for \\r\\nCoca-Cola USA (); Sales Manager, Senior \\r\\nAccount Executive, and Account Executive for Empak \\r\\nEnterprises, Inc.; and Unit Manager, District Field \\r\\nRepresentative, and Sales Representative for Procter \\r\\n& Gamble Distributing Company.\\r\\n\\r\\n\\r\\nEDUCATION\\r\\n\\r\\nBachelor of Science, Political Science\\r\\nBall State University, Muncie, Indiana\\r\\n\\r\\n\\r\\nTRAINING\\r\\n\\r\\nManaging Organizational Resources Effectively (MORE)\\r\\nApplied Marketing Program (AMP)\\r\\nConceptual Selling\\r\\nStrategic Selling\\r\\nLearning From Work\\r\\nDimensions of Professional Selling\\r\\nSales Management Training School\\r\\nBusiness Writing, University of Wisconsin-Milwaukee\\r\\n
