Senior Project Manager Resume
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Resume:
Professional Accomplishments
Organic, Inc.
Senior Project Manager, Bank of America team
&#; Managed development of digital advertising campaign to support Bank of America’s integration of Countrywide’s home loan business. Created customer messaging to support both acquisition and retention opportunities.
&#; Analyzed customer market needs; user interactions; and the home loan business to deliver compelling messaging across an integrated platform.
&#; Balanced strategic client issues facing the integration challenge with oversight of day to day tactics to deliver messages into market.
&#; Acted as the central point of communication in all phases of the project for the internal team, highlighting and escalating completion of milestones and/or risks to senior management.
Charles Schwab
Senior Consultant, Retirement Initiative -
Senior Product Marketer, Laudus Funds
&#; Co-managed launch of new service offering to B to C clients. Partner with brand on messaging platform and led execution of integrated communication strategy to reach clients.
&#; Drive strategy and development of business requirements for new online community, online advertising and marketing plans to support launch of new service.
&#; Managed product teams in accounts, home equity and bank to build investment products.
&#; Led launch of new product strategy for B to B relationship within mutual fund product line.
&#; Developed marketing communication and online plan to drive $MM in sales for launch of new mutual fund products. Created messaging and delivered through media and online channels.
Oracle
Director, BEA Architect and Developer Community
&#; Managed the $MM multi-touch program supporting the technical users of enterprise software products. Create acquisition strategies to grow user base by % / year.
&#; Led the ongoing delivery of content to the communities through web marketing, blogging, discussion forums, e-newsletters and user groups.
&#; Oversaw quarterly high-touch regional events bringing together content experts and valued customers for product demos, roundtable discussions and networking.
&#; Liaison to product management with responsibility to create product launch messaging and campaign support specific to architect and developer communities.
&#; Supported infrastructure projects to streamline delivery of content and evangelize new technology.
Riverdeep Enterprise Software
Senior Director of Marketing, K- School Division -
&#; Developed and implemented $MM annual marketing plan for multi-functional education software division with $MM sales target.
&#; Directed and implemented messaging/branding initiative for K – technology product lines, resulting in creation of sales tools, web and direct market campaigns and sales training.
&#; Built annual lead generation strategy for direct and inside sales team driving a % increase in pipeline revenue.
&#; Managed vendor relationships and strategic alliances with Fortune technology partners with focus on bundling software to drive increase in incremental sales.
&#; Developed web marketing strategy which created over $MM in sales opportunity.
&#; Supervised team of responsible for direct marketing, communication, Web ., creative direction, sales support, public relations, advertising, database marketing and research.
&#; Collaborated with product management for annual product planning cycle and product positioning. Co – facilitated user experience testing & advisory panels.
&#; Managed acquisition and retention initiatives through targeted communication and events that drove an increased sales close rate of %.
Charles Schwab & Co.
Director, Affluent Customer Experience -
Senior Manager, Schwab Institutional / Business Strategy
&#; Managed marketing communication and loyalty program for affluent customer base of MM clients. Led multi-touch asset consolidation program with significant lead generation results.
&#; Developed and launched B to B cross-sell program to retirement plans. Introduced loyalty benefits for B to C customers and strove to reach asset consolidation = $B/year.
&#; Led pricing changes and operations for segment with focus on both cost reduction and diversifying revenue stream through deeper penetration of cash and investment products.
&#; Managed retail field integration, messaging and communication strategy for new Personal Choice product launch.
&#; Designed national advertising campaign promotions and messaging for field organization, resulting in realization of response rates over % and improved client experience.
Education
MBA The University of Chicago Graduate School of Business
Exchange Student The University of Melbourne, Australia
BA The University of Michigan, Ann Arbor
