Member & Data Relations Manager

Posted on: 2009-05-14

Career Profile: Solid background in executive management with a strong emphasis in communications and technology related tasks * Skilled and committed with extensive experience in the coordination, planning, and implementation of operations * Analytical skills and comfort with data, metrics and statistical methods * Proven ability to quickly understand the competitive situation and needs of the market, and then define and execute marketing strategies that increase growth and enhance profitability * Proven record of accomplishment for accurately completing research, reporting, information management, marketing, and business-development efforts within budget requirements * Adept at developing and maintaining detailed administrative and procedural processes that reduce redundancy, improve accuracy and efficiency, and achieve organizational objectives * Highly focused and results-oriented in supporting complex, deadline-driven operations; able to identify goals and priorities and resolve issues in initial stages Career History: Detroit Regional Chamber of Commerce Detroit, MI Membership Data & Relations Manager (CRM Management), Sales & Service May \'08 - May \'09 * Responsible for 3 direct and 2 indirect reports. * Successfully lead implementation of .5 Million Dollar CRM implementation initiative. * Planned and led execution of online advertising campaign that doubled monthly revenue. Worked with internal teams ( IT/ Network Engineering, and Marketing) to implement best practices, and QA/QC processes for successful analytics implementations * Develop customized analytics strategies to tie online and offline marketing and sales efforts. Provided regular website traffic analysis using WebTrends Leveraging outside sources for exposure and branding purposes. * Assisted in development and execution of the marketing plan for the brand, including communicating and reinforcing the brand positioning across all member touch points, online, offline and direct with sales * Lead strategic direction and execution of all member data related initiatives, including upkeep of BCBSM, Office Depot, and other affinity program data. * Work with internal partners in developing relationships with media partners and negotiating pricing and contract terms * Work cross-functionally with creative, product management, and technology teams to execute business objectives and enhance member acquisition efforts NSK America Ann Arbor, MI District Sales & Marketing Coordinator July \'06 - May \'08 * Actively pursues corporate timelines and milestones set by the department director and upper management. * Develop sales strategy through market research and competitor analysis. * Maintained the steering website and assisted the designer in exploring options for enhancements to style & content of same, including the implementation of automated web traffic analysis software * Internal planning for trade shows such as Medical Design & Manufacturing Show, Westec, IMTS, SAE and more. * Make use of Kaizen, Sig Sigma and PMP Practices * Developed market penetration strategies, promotions and ad sales presentation collateral. * Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. * Research enterprise-level tools and solutions for analytics processes and customer insight, CMS integration, CRM integration, analytics and data warehousing, competitor intelligence data and tracking, email marketing, and internal site search. * Building and designing database relationships. Responsible for the documentation, development and maintenance Unistrut Corporation Wayne, MI Sales & Marketing Coordinator July \'05 - July \'06 * Manage B2B RFQs, price & cost analysis, market research, web content, and general correspondence * Work closely with senior executives to develop viable marketing and business development strategies/plans * Routine and proactive maintenance of electronic submissions and Electronic Document Management Systems * Complete activities to formulate stronger web presence * Advise on email marketing, developing and managing enterprise-wide online marketing programs for search engine marketing, search engine optimization, and growing site traffic through website promotion. * Provide operational and infrastructure support * Responsible for dramatic improvements from previous campaigns and establishing accountability architectures for programs * Defined Key Performance Indicators across lead generation channels, customer acquisition, and online merchandizing groups. * Design inventory of promotional materials (i.e., PDF brochures, flyers, giveaways, etc.) * Conduct hand-off meetings with client to ensure client work is scheduled and take on other duties as assigned for that engagement Dürr Systems, Inc. Plymouth, MI Project Lead * Responsible for 5 direct and 3 indirect reports. Nov. \'04 - July \'05 * Designing data entry screens, performing data quality control, developing database reports and user interfaces, and normalizing relational data. * Define and develop strategy, execute, and manage marketing plan encompassing integrated marketing initiatives designed to penetrate/ grow targeted markets * Troubleshoot software & systems access issues and testing of back-up and recovery and disaster recovery * Participate in information security management * Interacting with external contacts concerning external data structures, with the goal of batch loading data, external data loads, and trouble shooting data loads * Organize and participate in magazines, tradeshows, Press Releases, website development and contract negotiations * Provide technical direction for the development, design, and systems integration across multiple departmental engagements from definition phase through implementation. * Planning for trade shows such as ACHEMA, Environmental Protection and Biotechnology, Pollutec, The Air & Waste Management Association\'s Annual Conference & Exhibition (ACE) Caraco Pharmaceutical Labs, LTD. Detroit, MI National Sales & Marketing Assistant Jan \'01- July. \'02 * Communicate with management, vendors, and internal departments to coordinate overall marketing efforts * Managed website updates, presentations, and frequent travel. Planning for events such as Distribution Management Conference * Managed advertising, direct mail campaigns, collateral production, exhibits, and other marketing functions * Oversee market research, competitor intelligence, and sales analysis/forecasting functions Detroit Board of Education Detroit, MI Co-op / Intern Sept. 1996 - Jan. \'01 * Created and maintained database of funding sources and their investment criteria. * Designed and authored newsletters Education: Davenport University Date of Completion May 2003 Bachelor of Science Degree: Business Administration: Management Concentration Wayne State University Part-time Enrollment 2000- 2003 Programs: Computer Science Marketing Professional Certificates: * Basics of Accounting and Finance * Business Fundamentals * Business in the Global Environment * Certification in Applied CRM * Human Resource Development * Management Essentials * Organizational Systems Improvement * Predictive Customer Relationship Management (P.CRM) * Project Planning * WERS for Browsers (2007) Additional Training: Two years of Photography Two years of Multimedia Publishing One year of Expository & Creative Writing One year of Vocational Studio Electric Engineering Skills: Hardware: PC\'s, Mac\'s, Palms, Two-way devices, Scanners, Copiers, Digital and Video Cameras, DVD/CD-RW/R\'s, Printers, Digital Senders, Smart phones, and Projectors Software/ Programs: iMIS, Trans4M, Lotus Notes, GroupWise, ClarisWorks, Mas-90, AS-400, NextSale, LaserFische, Teletrack, Kronos, Covisint, ACT, Adobe (Acrobat, PhotoShop, PhotoDelux, and Illustrator), Quicken, QuickBooks, PeopleSoft, Peachtree, Microsoft Office Suite (\'97, 2000, XP Pro, & 2007) Visio, InfoPath & Project, Corel (Draw & WordPerfect), Palm applications, & more. OS\'s: Windows (\'95, \'98, ME, NT, Mobile, XP, and Vista), Dos, Linux, Mac OS, & Solaris