Director of Marketing Resume
LOG IN OR REGISTER TO CONTACT ME
This button will open the login/register page in a new tab. After logging in, come back to this page and refresh your browser.
Resume:
Qualification Summary
A highly creative, goal-oriented professional with solid advertising/marketing, & training experience. Experiences include brand management, production, budgeting, project management, and public relations as well as all facets of training. Very organized and capable of handling multiple projects and meet deadlines. Strong work ethic and commitment to success. Comfortable working as a team with all departments including senior management to attain objectives. Excellent communication/presentation skills.
Areas of Strength
MARKETING MANAGEMENT, SPECIAL EVENTS MANAGEMENT, MEDIA PLANNING/BUYING, BRAND AWARENESS, STRATEGIC PLANNING, SKILLS TRAINING, PUBLIC RELATIONS
Marketing Industry Expertise
• Ability to understand the market, analyze the competition, and assist in planning strategies to achieve results.
• Skilled at creative management for direct mail, advertising, and sales support materials.
• Coordination of logistics and management of special events (customer seminars) and trade shows
• Excellent public speaking capability to represent company in consistently, positive way
Professional Experience
ADP (Automated Data Processing), Florham Park, NJ
Director of Marketing -Present
Responsible for Small Business Services Division marketing and public relations
• Manage all new collateral pieces (developed entirely new library)
• Contributor to all press releases, bylines, etc for Public Relations
• Develop Telesales programs that are measurable and increase sales
• Created Hispanic marketing strategy
• Instituted retention program for existing client base
• Responsible for all Direct Channels and Vertical marketing
JM Eagle, Livingston, NJ -
Senior Manager, Marketing/Communications, Public Relations, Training, Events
Responsible for all public relations, marketing, corporate training, and special events for three divisions.
• Coordination of all philanthropic events to include Columbia University’s Earth Institute with relation to the Africa Project and the Honduras Project
• Lead on recent merger for all integration processes for both headquarters and plants
• Manage both advertising agency and public relations agency
• Company representative for all public speeches, media response, negotiations
• Manage/coach staff of to meet all department requirements
• Train all levels of management in variety of skills to include communication, leadership, conflict management, time management, coaching/mentoring/managing skills, etc
• Write/edit all external communication (press releases, speeches, etc)
Brink’s Home Security, S. Amboy, NJ
Regional Marketing Manager
Developed regional/branch marketing plans for local implementation. Purchased local direct response vehicles (direct mail, radio, cable TV). Coordinated design/production of all collateral material.
• Negotiated/maintained national contracts as major account rep (BJs Wholesale)
• Developed business relationships for regional alliance programs in states
• Trained branches on program integration utilizing Community Service Programs & Special Events (ie Trade Shows) to enhance Continuous Customer Contact initiatives
• Motivational training for increased awareness/use of special programs
• Created strategic regional marketing plans that were integrated into company plans
Bard Home Health, Division of C.R. Bard Inc., Murray Hill, NJ
National Sales Training Manager/Inside Sales Manager
• Developed/implemented all training programs (sales & technical)
• Supervised five field trainers; hired/trained
• Trained all sales representatives in both classroom and field b-to-b selling
• Responsible for advertising pieces/collateral/brochures &managed inside sales representatives
Union Carbide, Linde Division, Somerset, NJ
Product Manager
• Developed all sales promotions/ consumer programs and established product pricing
• Trained sales managers to develop telemarketing programs in subsidiaries
Sales Representative/International Sales Representative
• Sold packaged/specialty gases to hospitals, private offices, industries
• Full account management for major accounts (Exxon, Mobil, IFF)
• Coordinated international shipments; expedited technical info to affiliates
BA English, Caldwell College. Fluent in Spanish (speaking, reading, writing), conversational Italian
