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MARKETING/CREATIVE DIRECTOR
Marketing Director with experience in retail, graphics, budgeting and project management. Effective in motivation, delegation, and customer service in both large and small companies
Professional Experience
Quiksilver Inc Nov -Jan
Director, In Store Marketing & Graphics
Administered the In Store and Graphics managers and staff while overseeing and implementing all wholesale retail display concepts and associated budgets
Organized an online system to replace an eliminated position. The system streamlined communication and saved an unnecessary salary
Integrated Brands’ point-of-purchase needs for bulk cost benefits and a more consistent message
Tackled communication issues with the graphics team and project managers by introducing a shared design “pit” and weekly inspiration meetings
Negotiated additional budget for small graphic software improvements for long-term savings
Revamped the department’s shared files for better archiving, cataloguing and efficiencies while building a hard copy catalogue for upper management’s reference
Quiksilver Inc Sept -Nov
Manager, In Store Marketing & Retail Merchandising
Coordinated the In Store marketing needs for Quiksilver’s women’s and skate brands while managing a team of merchandising specialists
Developed a shared budget worksheet that was user friendly but did not interfere with crucial financial documents. It enhanced communication; reduced paper chasing and timely balanced the budgets
Increased communication with the Sales and Marketing departments by becoming an un-biased liaison and facilitator
Established higher expectations with customer service and vendor relations to elevate our brands’ compassion level for accounts build stronger relationships and negotiate vendor discounts
Introduced the retail merchandisers to creative merchandising ideas that inspired more independent on-the-spot problem solving for their daily challenges
Wave Riding Vehicles, Virginia Beach VA
Manager and Buyer, Juniors Apparel June - Aug
In charge of all buying, inventory, staffing, scheduling, merchandising, displays, floor plans and markdowns for the juniors department
Scouted new brands for fashion trending that broadened the customer base, increased average unit margins and gave our store an edge
Introduced more private label merchandise and took advantage of booking discounts to increase gross profit by %
Serpent Child Ensemble, Norfolk VA Sept -Apr
Head of Advertising & Financial Analyst
Responsible for organizing an advertising campaign and financial records for a non-profit theater company
Converted all receipts, checks and balances to spreadsheets enabling data basing and streamlining
Aggressively advertized using print and web to attract interest increasing leads for grants
Wave Riding Vehicles, Virginia Beach VA
Assistant Manager/Associate Jan -Jun
Up Against the Wall, Washington D.C/Norfolk VA Jan -Dec
Assistant Manager/Associate
Education
B.A. Management, Virginia Wesleyan College, Norfolk VA, Minors in Art and Drama
Oxford University, England, Semester abroad
Professional Development
Certificate in Leadership Management, Employers Group Inc
Technical Training
Microsoft Office, Adobe Creative Suites, Retail Pro, AS
Organizations
Habitat for Humanity
O.C. Animal Care
Surfriders Foundation
SIMA