Marketing/Creative Director

Posted on: 2009-02-09

MARKETING/CREATIVE DIRECTOR Marketing Director with experience in retail, graphics, budgeting and project management. Effective in motivation, delegation, and customer service in both large and small companies Professional Experience Quiksilver Inc Nov 2006-Jan 2009 Director, In Store Marketing & Graphics Administered the In Store and Graphics managers and staff while overseeing and implementing all wholesale retail display concepts and associated budgets Organized an online system to replace an eliminated position. The system streamlined communication and saved an unnecessary salary Integrated Brands’ point-of-purchase needs for bulk cost benefits and a more consistent message Tackled communication issues with the graphics team and project managers by introducing a shared design “pit” and weekly inspiration meetings Negotiated additional budget for small graphic software improvements for long-term savings Revamped the department’s shared files for better archiving, cataloguing and efficiencies while building a hard copy catalogue for upper management’s reference Quiksilver Inc Sept 2004-Nov 2006 Manager, In Store Marketing & Retail Merchandising Coordinated the In Store marketing needs for Quiksilver’s women’s and skate brands while managing a team of merchandising specialists Developed a shared budget worksheet that was user friendly but did not interfere with crucial financial documents. It enhanced communication; reduced paper chasing and timely balanced the budgets Increased communication with the Sales and Marketing departments by becoming an un-biased liaison and facilitator Established higher expectations with customer service and vendor relations to elevate our brands’ compassion level for accounts build stronger relationships and negotiate vendor discounts Introduced the retail merchandisers to creative merchandising ideas that inspired more independent on-the-spot problem solving for their daily challenges Wave Riding Vehicles, Virginia Beach VA Manager and Buyer, Juniors Apparel June 2000- Aug 2004 In charge of all buying, inventory, staffing, scheduling, merchandising, displays, floor plans and markdowns for the juniors department Scouted new brands for fashion trending that broadened the customer base, increased average unit margins and gave our store an edge Introduced more private label merchandise and took advantage of booking discounts to increase gross profit by 23% Serpent Child Ensemble, Norfolk VA Sept 1998-Apr 1999 Head of Advertising & Financial Analyst Responsible for organizing an advertising campaign and financial records for a non-profit theater company Converted all receipts, checks and balances to spreadsheets enabling data basing and streamlining Aggressively advertized using print and web to attract interest increasing leads for grants Wave Riding Vehicles, Virginia Beach VA Assistant Manager/Associate Jan 1997-Jun 2000 Up Against the Wall, Washington D.C/Norfolk VA Jan 1995-Dec 1996 Assistant Manager/Associate Education B.A. Management, Virginia Wesleyan College, Norfolk VA, Minors in Art and Drama Oxford University, England, Semester abroad Professional Development Certificate in Leadership Management, Employers Group Inc Technical Training Microsoft Office, Adobe Creative Suites, Retail Pro, AS400 Organizations Habitat for Humanity O.C. Animal Care Surfriders Foundation SIMA