Marketing Manager Resume
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Resume:
PROFESSIONAL SUMMARY
A highly-creative marketing and advertising executive for over a decade known for visionary ideas related to campaigns and promotions. Excellent at measuring and analyzing results of campaigns and noting their effectiveness in developing sales. Highly-developed in segmenting market demographics and creating advertising concepts related to each segment.
EDUCATION
University of Baltimore, Baltimore, MD., MBA in Marketing, graduated in May , . GPA
Washington and Jefferson College, Washington, PA, BA in English, emphasis in communications, . GPA
American University Washington Semester, Washington, DC, Journalism program
EXPERIENCE
Marketing Manager
InvestorPlace Media, LLC, Rockville, MD October to November
&#; Develop and execute renewal marketing campaigns—utilizing email marketing, direct mailing, inserts, and website banners—to encourage current subscribers of four different financial newsletters to renew their subscription services. In , through research, creativity, and campaign testing, exceeded budgetary goals by $,, or percent
&#; Analyze customer feedback, consumer research, competitor research and tested marketing theories to develop new marketing strategies in future campaigns, website development, brochure creations, and other marketing efforts. Persistently measure results to determine most successful campaigns from those needing fine-tuning. Continually study customer base and investigate which products receive a positive reception and which do not. Through analysis, I formulate opinions more in-tune with customer base to provide more appealing and marketing campaigns
Marketing Manager
Medifast, Inc., Owings Mills, MD
December to August
&#; Coordinated and managed direct mail campaigns for new customers and customers who have not ordered products within last three months
&#; Analyzed customer base using Claritas to better understand customer’s shopping habits, income levels, age brackets, reading materials, demographics, and other information; based on findings, able to better gear advertising spending and circulation
&#; Developed and revised Physician’s collateral on Medifast products
Marketing Manager
Point Breeze Credit Union, Hunt Valley, MD March to October
&#; Coordinated and managed Open House in celebration of th Anniversary: through media, advertising, and collateral materials, generated percent response from current members
&#; Tripled advertising budget to include radio and television commercials, in addition to print advertising, in order to increase brand awareness
&#; Updated contact information on all member companies to understand demographics and market materials effectively
Marketing Communications Manager
American Red Cross, Greater Chesapeake & Potomac Region, Baltimore, MD
September to March
&#; Devised and coordinated campaign strategies from idea to design to print and distribution. Measured results of all campaigns and was able to reduce costs per donor to under $. from $. originally
&#; Personally selected by Chief Operating Officer to coordinate, write, and distribute Donor Surge Capacity Plan in order to eliminate problems seen during influx of donors during September , tragedies
&#; Produced an internal event to mark successful campaign and encouraged participation from Red Cross employees
&#; Developed a cost analysis of new online store development. Analyzed results which ultimately lead to dismissing the program and saving the Region approximately $,. per year in mailing and advertising costs
Marketing Coordinator
The Consortium for ITS Training and Education (CITE), University of Maryland, College Park, MD October to September
&#; Developed trade show booth graphics and promotions. Resulted in percent participation and turnout from attendees at all trade shows attended
&#; Developed brand logo and all collateral materials for corporate identity within the transportation industry
&#; Single-handedly created web-based instructional course geared towards transportation professionals utilizing html and Flash with little instruction and guides
Director of Communications
The Dr. Samuel D. Harris National Museum of Dentistry, University of Maryland Baltimore, Baltimore, MD May to October
&#; Rebuilt website and generated a percent increase in new viewers within one year
&#; Created an internal event to introduce the Museum to University of Maryland employees and students. Resulted in a percent participation and attendance rate within one month
&#; Represented the Museum as a spokesperson to media; resulted in advertising the Museum on PBS, The History Channel, and WJZ Morning Edition with Don Scott and Marty Bass
Advertising and Marketing Assistant
Pennsylvania Bar Institute, Mechanicsburg, PA January to November
&#; Solely created and produced – page catalog six times per year that was mailed to all practicing lawyers within Pennsylvania
&#; Personally selected by Executive Director to design and produce the Dauphin County Bar Association Centennial Celebration brochure. Within the strict deadline of only four weeks, was able to create the brochure within a timeline and generated a positive response for the attendance at the Centennial Celebration
Advertising Department
Oakworks, Inc., Glen Rock, PA
September to January
&#; Selected to manage the advertising department at a young age. Able to develop a majority of design and copywriting skills.
&#; Created marketing reports to understand product sales and coordinated promotions
&#; Completed competitor research to determine company strengths and weaknesses
TECHNICAL SKILLS
Windows: PageMaker, PhotoShop, InDesign, Word, Excel, Access, PowerPoint, FileMaker, Illustrator, Outlook, Adobe Acrobat
Apple system, Jaz drive, Zip drive, CD Rom, DVD, Modem, Electronic Mail, Internet, Fax Machine
Type words per minute
ACTIVITIES
Member of Empire Who’s Who Among Business Executives & Professionals
Member of Sigma Iota Epsilon Honorary Business Fraternity
