Accont Executive Resume
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Resume:
Erica L. Silverman
Glen Way NE
Atlanta, Georgia
Phone: E-mail:
EXECUTIVE SUMMARY
Highly motivated multi-tasking Administrative Assistant; a problem solver, experienced in providing accurate attention to details, excellent organization skills, outstanding client service and valuable solutions that get results.
PROFESSIONAL EXPERIENCE
BBDO ATLANTA (ATLANTA GEORGIA)
Account Executive (July - October )
Account Responsibility: AT&T Mobility
&#; Effectively managed multiple projects simultaneously while meeting strict deadlines and client needs
&#; Served as client’s primary contact and managed the development and strategic execution of segmented multi-media advertising campaigns
&#; Created value-added reports, communicating developments to management
&#; Ensured that all projects and initiatives are managed to profitability and in accordance with their creative brief, schedule, and provided client brand guidelines
&#; Developed strong knowledge of a wide array of marketing processes including proficiency in competitive analysis, revising project goals to reflect current environments and working with senior management to develop strategic documents used to guide overall program direction
BKV, INC. (ATLANTA GEORGIA)
Account Executive (February - July )
Account Responsibility: After Hours Formalwear, David’s Bridal
&#; Effectively implemented projects in tandem with appropriate agency departments, primarily in direct mail, telemarketing and e-mail
&#; Developed collateral materials, tools and ideas that positively impacted all accounts
&#; Strived to position BKV with clients as an indispensable marketing partner
&#; Interpreted, analyzed and made formal written and verbal client presentations about key project metrics.
&#; Managed creative team to strategically redesign After Hours Formalwear website; implemented interactive solutions while managing entire project from start to finish
&#; Strategically developed and analyzed e-mail marketing programs; successfully expanded current email program into a large, cost-efficient, measurable program
WESTWAYNE ADVERTISING (ATLANTA GEORGIA)
Administrative Assistant/Communications Coordinator (January - January )
Account Responsibility: Southeast Toyota
&#; Managed assigned strategic and day to day operations of Southeast Toyota account and projects as well as fostering the growth and development of client relationships
&#; Worked closely with creative department to manage and deliver strategic and innovative solutions for clients advertising, promotion, and interactive needs
&#; Assisted media personnel and field team member to determine best placement for place radio, TV and print
&#; Worked with in-house writers and designers to initiate and see to completion creative work for print, radio and broadcast. Responsible for production of advertising materials which included layout and design
&#; Supported senior management team on numerous projects including dealer requests, running footage broadcast shoots, media mix reports, and competitive analysis
THE ADSMITH. ATHENS, GEORGIA
Administrative Assistant/Intern (January -June )
Account Responsibility: University of Georgia Athletic Association, Orlando Convention & Visitors Bureau, and Pine Mountain Tourism
&#; Managed internal systems of utilization tracking, client billing and traffic flow to help manage accounts efficiently and effectively using Microsoft office and internal database programs
&#; Assisted senior management in executing creative programs for multi-media clients
&#; Projects included copy writing, developing creative briefs, and assisting creative team with strategic ideas
EDUCATION
University of Georgia. Athens, Georgia
&#; Bachelors of Arts in Journalism,
&#; Concentrations in Advertising and Sociology
&#; Alpha Kappa Delta- Sociological Honor Society
Valdosta State University. Valdosta, Georgia
&#; Study Abroad Program, Paris, France
Art Institute of Atlanta, Atlanta, Georgia
&#; Website Design Certification,
&#; Concentrations in Adobe Photoshop, Flash MX, and Macromedia Dreamweaver
SYSTEMS EXPERIENCE
Proficient use of Microsoft Office , Data tech, and Exact Target Email marketing program
PROFESSIONAL ASSOCIATIONS
&#; American Advertising Federation
&#; Atlanta Advertising Club
&#; Public Relations Society of America
