Director, Product & Marketing Management Resume
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Resume:
A, PMP
Senior Level Product Management
E-Mail:
Mobile:
- Strategic & Tactical Marketing Planning
- New Product Introduction & Launches
- New Product Architecture & Specification
- Portfolio Management & Customer Retention
- Market-Based Pricing Strategies & ROI
- Product Refinement & Life Cycle Management
- Strategic Alliances, Joint Ventures, Partnerships
- Product Development Management
- International Development, Sales, Marketing
- Project, Program, Engineering Management
- OEM/ODM Technical Marketing & Sales
- Contract Engineering Management
- Revitalizing Stagnant & Declining Sales
- Competitive Analysis, Positioning, Pricing
- Market Evaluation, Penetration & Expansion
- Requirements Management
- Product Line/Pricing Rationalization
- User Research, User Interface Design
KEY CAREER ACCOMPLISHMENTS
- Product, Brand, and Marketing Management in diverse range of markets and industries, with P&L responsibilities up to $ million annual sales.
- Quick Learner of new industries/product offerings with results-oriented achievements. Created excitement around a static accessories category in condensed timeframe. Created full line of support, educational, training, and presentation materials. Impact of efforts increased sales from $.M to $.M in months.
- Program management for multiple high tech/electronic development projects, averaging $ million annual budget. Serve in project manager and product manager capacities. Two successful worldwide launches in years. $M annual OEM/BB sales and $M annual sales.
- Combine demonstrated product management leadership experience with strong hands-on technical background. Equally comfortable delving into product requirements with hard-core engineers as well as presenting to executive level decision makers.
- Uniquely skilled at fostering new ideas, building successful cross-functional teams, and nurturing a culture of consumer-driven product development and user experience innovation. Experience working in and managing cross-functional, cross-division, cross-geographic and multi-cultural sales, marketing and engineering organizations.
- International program management, sourcing, engineering, OEM/ODM management/development experience. Overseas work assignments in EU and Asia with extended stay in Asia.
EMPLOYMENT
Director, Product & Marketing Management, Medical Electronics - Present
- Direct the development, management and implementation of the corporate business and marketing plan. Responsible for the management of $.M marketing activities budget.
- Led corporate executive team through strategic marketing analysis, portfolio and road map development. Highly praised by senior executive team and board of directors.
- Provide product management and product development expertise to the R&D and Sustaining Operations groups. Develop design requirements and V&V requirements.
- Oversee product management and marketing management staff of .
Senior Product Manager, Energy and Power Meters, Veris Industries –
International Business Development Manager, HVAC Sensors
- Managed P&L for growing $M energy and power meters division. Serve as product and project manager on development projects. Responsible for life cycle management of product offering.
- Created dynamic lead time system. Created analysis tool for evaluating special project business case/feasibility analysis. Part of management team developing new product introduction staged gate processes.
- Managed sustaining and test engineering departments, supervising engineers.
- Business development activities and plan developed for growing international penetration. Worked with sales, business units, and product management teams to create product offerings, marketing campaigns, quality and regulatory needs for the international market. Set up regional office and distribution network.
Senior Product Manager, Asian Development Initiatives, Medical Electronics, Welch Allyn -
- Managed, monitored, implemented development projects. Generated detailed product specifications, drove development, strategic planning and refining market specifications and customer requirements. Created and participated in global market research activities. Research needs from key stakeholders and competitive trends, globally and by region for use in defining design inputs and future development activities.
- Responsible for product life cycle management of $ Million OEM business. Worked to revitalize the business, from sales to operations to service to manufacturing to better support a growing business. Developed and executed global communication strategies. Increased revenues by %, in a business that was shrinking for the last years. Created a new product line offering, private-labeled products, first year revenue $Million with a limited market release.
- Managed the development of global business partners in compliance to FDA and international quality/regulatory standards including over-site of internal and supplier audits, training in QSIT, QSR, cGMP processes; CAPA closures; stage-gate, procedure development and process management.
Global Product Manager, Medical Electronics & Accessories, GE/Critikon/J&J
- Profit and loss responsibilities for managed products equating to $ million in revenues. Led the -Year Planning and Analysis Cycle for the division including collecting and analyzing voice of customer, market research, new product design, budgeting and forecasting for $ million business with $ million base costs.
- Conduct new product feasibility analysis by performing competitive, customer and cost/benefit analysis. Work with R&D to assess feasibility. Advise and develop plans and strategies for introduction to corporate management on emerging market trends, which may lead to product innovation.
- Led product development and team, from market identification to product introduction launch, providing a new product introduction to open new/underdeveloped markets, % share growth. Duties included design goals and specifications, project management, vendor selection, consumer research/focus groups, industrial design, engineering architecture, software programming, prototype/simulation testing, and design for manufacture.
- Evaluated brand profitability. Implemented product line, SKU, and pricing rationalization strategy based on standard cost, volume, customers and competitors. Increased profitability % first year, additional % second year. Developed, recommended, and monitored the implementation of sourcing and cost improvement programs, leading to $. million cost improvement in production, packaging and distribution.
Consultant, Business & Marketing Plan Development, Small Business Consulting
- Drafted business and marketing plans for start-up technology organizations, coordinated meetings with venture capitalists and Small Business Administration organizations.
Product Manager, Pharmaceuticals, Ethical and OTC, & HBAs, Bausch & Lomb, Tampa, Florida
- Responsible for P&L, market trending, operations, and production needs for SKUs/products equating to $ million in sales. Responsible for monthly supply-demand meeting, reporting and analysis for over SKUs. Responsible for mid-year and quarterly reforecasts, annual Operating Plan development and submission, and three-year ARP, class of trade, SKU, and competitor analysis.
Previous Work Experience:
Contract Manager/Program Manager (Govt/Services/NonProfit), Retail Buyer/Operations Manager (HBA, Fashion)
EDUCATION/ADVANCED TRAINING
MS Systems Engineering, Portland State University, Portland OR (Dec )
Specialization: Fuzzy Front End of Innovation; Additional coursework in Engineering & Technology Mgmt
MBA, Honors, Specialization: Systems Analysis, Drake University, Des Moines IA
BA, Economics, University of South Florida, Tampa FL
Certified, Project Management Professional, PMI; Six-Sigma Green Belt, Dual Certification: DMAIC & DFSS/p
IN ADDITION
- Professional Assets: Enthusiastic self-starter with professional experience showing the ability to accept increasing levels of responsibility in diverse business settings. Strong command of analytical skills. Self-motivated. Self-sufficient. Goal Driven.
- Communication Skills: Customer service oriented. Excellent communication skills - oral, written, presentation. Effective with people at all levels, internal and external to the organization, consumers to board members.
- International Market Exposure: Western Europe (United Kingdom, France, Germany, Spain, Norway, Sweden), Eastern Europe (Slovenia, Poland), Asia (China, Korea, Singapore), and North America (USA and Canada). International manufacturing, supply, sourcing, and distribution exposure in Mexico, Germany, United Kingdom, China, Singapore, and Korea. International engineering development, project management, and design experience in Korea and Singapore.
