Account Executive Resume
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Resume:
Victoria M. Peterson
Windham Court, Newtown, PA, – PH: - Email:
SUMMARY: Progressive experience in developing and executing marketing plans and promotional activities; Easily generates innovative ideas and manages processes; Self-directed learner who delivers results through effective communication and meticulous attention to detail; Strong leadership abilities and educational background demonstrated by initiating improvements, inspiring and building solid relationships and exceeding expectations
EDUCATION: Adelphi University, Garden City, NY, May
Masters of Business Administration, concentration in Marketing; GPA: ./.
The Pennsylvania State University, University Park, PA, May
Bachelor of Science in Marketing, Minor in International Studies
Smeal College of Business Administration, Dean’s List -; Major GPA: ./.
Temple University Study Abroad Program, Rome, Italy, spring
WORK EXPERIENCE: The EGC Group, Melville, NY, Account Executive, /- /
• Served as primary contact with numerous agency clients and maintained strong working relationships
• Managed million dollar marketing budgets and media spends for clients such as Bethpage Federal Credit Union, Corporate Interior Solutions, etc.
• Determined clients’ needs and developed marketing, advertising, media and interactive proposals, plans and budgets within reasonable timelines and fee structures
• Tracked competitive marketing to determine clients’ share of market; researched and analyzed clients’ industry trends to determine potential business opportunities
• Negotiated fees either with proposals per project or retainer account relationships; confirmed payment and service expectations with each client
• Selected appropriate publications, networks, stations, and other media to maximize effectiveness of media budgets
• Guided advertising production by coordinating marketing research, copywriting, art layout, media time and space purchases, special displays, and promotional items
• Implemented advertising campaigns by working with media department in the negotiation of newspaper, radio, television, billboard and other media rates; authorized contracts
• Submitted call reports to update strategic team members on accounts
Billboard Magazine - VNU Inc., New York, NY, Event Marketing Manager, /-/
• Developed and implemented marketing campaigns for ten annual conferences and award shows
• Managed messaging, design direction, and creation of all marketing materials including internal house ads, attendee and sponsorship surveys and direct mail pieces
• Coordinated all online marketing efforts including email blasts, banners, pop-ups and other web ads
• Developed and acquired lead lists; managed and improved quality of lists
• Initiated and cultivated relationships with key media partners; negotiated trade agreements, facilitated all necessary deliverables and verified receivables
• Performed initial set-up and maintenance of registration pages for upcoming events on SeeUThere - pricing, dates, promotional codes, marketing questions, confirmation email, etc.
• Tracked the effectiveness of marketing efforts and analyzed response rates
• Conducted competitive analysis and event industry research
Canon U.S.A., Inc., Lake Success, NY, /-/
Marketing Programs Specialist, /-/
• Managed marketing activities for the Color Production Systems department. Products included high-end color production printers, copiers and controllers sold through distributors such as Ikon and Danka. Worked with sales teams and internal departments on developing marketing and training materials to grow business and answer customer’s imaging needs through sale of our products
• Developed direct mail campaigns utilizing variable data printing and personalized web pages
• Created and presented programs to train and educate customers, distributors, Account Executives, and Regional Field Analysts on product information, sales strategies, and marketing programs
• Launched new products; developed collateral materials and testimonial CDs, created branding, logos, messaging and positioning
• Conducted competitive analysis and analyzed digital imaging industry trends
• Benchmarked and measured the effectiveness of marketing communications projects and programs
Marketing Associate, /-/
• Initiated and organized promotional activities and sponsorship events for the printer, scanner and multi-function department. Tasks included working with marketing services companies, training event staff, designing and writing copy for brochures, setting up displays and engaging potential customers in conversation about the benefits of products. Worked with companies such as Clear Channel Entertainment and Adobe Systems Inc. $M rebate and promotion budget
• Managed print advertising for accounts such as Best Buy, Circuit City, and Staples
• Produced Dealer Resource CD-ROMs containing product specifications, images, special offers, promotional material, point-of-purchase material, logos and instructions
• Researched new ideas, wrote project authorizations and kept track of project budgets for product promotions and rebate offers
• Created launch kits for new promotions and rebate programs; Worked with designers and display studios on the design and production of point-of-purchase material, spec sheets, power sell sheets, end-caps, promotional displays and sales tools
• Set-up account specific as well as national rebate programs, worked with fulfillment company on tracking and monitoring programs
• Generated advertising content (primary advertising elements including: product images, copy, key selling points, specifications and logos) supplied to accounts via a division wide Extranet.
• Coordinated certain aspects of department’s participation in major trade shows such as CES (Consumer Electronics Show) and PMA (Photo Marketing Association Show)
• Tracked digital imaging industry trends and conducted competitive analysis
Marketing Administration Assistant, /-/
• Coordinated and developed marketing plans for accounts such as Best Buy, Staples, and CompUSA
• Analyzed and customized sales data for Executive Canon Sales Team
• Tracked product sell-thru and competitive sales and pricing analysis
• Generated sales reports used in forecasting, marketing, training and materials
• Communicated established sales/marketing objectives and maintained departmental and dealer records
• Compared forecasts with actual numbers to assist in strategic marketing decisions
Medicus New York, New York, NY, Traffic Coordinator, /-/
• Trafficked advertisements for new and existing pharmaceutical, medical and heath-related accounts
• Coordinated timelines to route and track the execution of advertising projects
• Assisted in logistical planning for medical and pharmaceutical symposiums
SKILLS AND TRAINING: American Marketing Association, /-present – Active member
Canon Professional Development Classes – Working Productively with the Japanese; Personal Empowerment: Taking Initiative
Effective proofreader and copyeditor
Computer Skills: Both Mac and PC able; New Horizons - Excel: Level , Power Point: Level ; Microsoft: Word, Excel, Power Point, Access and Outlook; Adobe Acrobat, Photoshop, Internet, Lotus Notes; Certified in Digital StoreFront
