Sr. Marketing Consultant Resume
LOG IN OR REGISTER TO CONTACT ME
This button will open the login/register page in a new tab. After logging in, come back to this page and refresh your browser.
Resume:
Shea Morgan
Laurel Valley
Dallas TX
Tel:
Email:
CAREER FOCUS
To obtain a sales position with a driven organization that utilizes my experience in marketing, operations, new business development, and client relations.
PROFESSIONAL PROFILE
years marketing and new business development experience, including medical and healthcare account management, new product launches, training of associates, and meeting and exceeding business goals and objectives.
SUMMARY
Good grasp of launching new product initiatives and marketing campaigns. Initiated a healthcare and medical-focused marketing communications firm. Motivated and ambitious sales professional with exceptional interpersonal communication, relationship management and presentation skills, resulting in new business acquisitions.
CORE COMPETANTCIES
Marketing Skills New Business Development/Negotiating Skills
Contract Terms/Proposal Writing
Marketing and Planning Skills
Strategic Thinker/Innovative – Problem Solving
Research and Analysis
Financial Analysis/Revenue Forecasting
Sales/Management Skills
Client Development/Focused
Customer Relationship Building
Persuasive Communication Skills
Networking
Professional Presentation
Goal-oriented
CAREER HISTORY
Account Director –
imc, Dallas, TX
• Developed and managed viable marketing and business development strategies/plans for Fortune clients.
• Conducted market research and developed competitive intelligence for new product launches and marketing communications projects for clients.
• Coordinated cross-functional work teams and outside agencies in development of integrated marketing plans.
• Managed and grew assigned Senior Account Executives and Program Managers through training, professional development, and goal setting.
• Instrumental in turning around key agency accounts close to termination through improving process, training new employees, and identifying cost saving opportunities.
• Served as a liaison between company and peer organizations, providing strategic roadmaps to improve overall marketing methods, resulting in incremental sales and business
• Awarded promotion after a month start date due to generating incremental revenue through up-selling key business accounts
Senior Marketing Consultant –
Morgan Group, Dallas, TX
• Founded and launched a consulting practice providing senior-level marketing services.
• Developed marketing programs for clients to help increase sales and brand recognition in a flat growth market.
• Developed and implemented a marketing strategy through consumer research to improve results of sales promotions and staff effectiveness.
• Implemented and delivered effective sales presentations, resulting in new business acquisition.
• Consistently maintained long-standing client relationships reaffirming business relationships and assessing overall needs.
• Organized, trained and lead sponsorship events to generate proceeds toward non profit organizations.
Account Director –
Squires & Company, Dallas, TX
• Developed and led integrated marketing plans for healthcare client resulting in increased awareness around various diseases and causes.
• Oversaw financial forecasting for the company and peer organizations.
• Generated over $. million in new business development.
• Promoted to Account Director from Senior Account Executive after months from start date.
• Appointed by CEO to help start up a partner-marketing communications firm dedicated to marketing and promoting medical and healthcare industries.
Account Manager –
Campbell Mithun, Irvine, CA
• Led new business development for the direct marketing team through tracking and reporting metrics, maximizing profitability for the company.
• Led strategy development and oversaw a team of in implementation of all communication plans.
• Oversaw financial forecasting and managed revenue goals for the team.
• Successfully acquired new business, generating in $. million in revenue within the first months.
• Established a direct marketing department, hired, trained, led a team of marketing professionals.
Account Manager –
Young & Rubicam, Irvine, CA
• Facilitated in strategic marketing plans covering acquisition, retention, loyalty, and win-back programs for clients resulting in an increase in brand recognition, sales and database of customers
• Managed the day-to-day production of multiple direct mail and promotional programs.
• Monitored budgetary aspects of various projects and analyzed former business cases to negotiate future business objectives.
• Selected to lead the direct marketing team in a new automotive product launch.
Specialized Marketing Services, Irvine, California
Account Manager
Blair Television, Dallas, Texas
Assistant Account Executive
EDUCATION
Texas Tech University, Lubbock, Texas,
Bachelor of Business Administration
