Production, Operations, Marketing and Special Projects Resume
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Resume:
Norma Jones
&#; &#; Aston Drive &#; Bridgeport &#; Texas &#;
A. Experience Summary
. Accomplished, charismatic sales/marketing executive with a diverse background in international business, telecommunications, multimedia entertainment and fine jewelry industries.
. Result oriented background in multi-channel sales and eCommerce.
. Well developed persuasion, negotiation and cross-cultural communication skills.
. Achieved strong and sustainable revenue through expertise in team management, cost-reduction as well as organizational and operations development.
. Persuasive presenter and credible speaker in general and target specific formats.
. Creative problem-solver with demonstrated talent for providing critical insight into business and consumer trends.
. Verbal communication ability in Spanish and fluent in Mandarin Chinese.
B. Professional Experience Details
. LiquidFlicks Media - Present
a. Production, Operations, Marketing and Special Projects – Texas, Georgia, Oklahoma, Mississippi, Alabama, and California
b. Spearheaded development of this privately-held television and multi-media production company. Manage marketing to agents, media and online outlets as well as talent assessment, show conception, content refinement, pre-production, onsite production, filming and scripting.
c. Developed, produced and marketed a new HD television program, “My Kustom Ride” focusing on Do-It-Yourself custom car builders.
d. Additional television projects include three distinctly targeted television pilots, “Adrenaline Rush,” “The Publicity Squad” and “Come to Your Senses.”
e. Commercial projects include television commercials and online video content for prestige target segments including charity golf tournaments, luxury master planned communities and high-end professional quality home appliances.
. PearlsOnly.com -
a. Vice President of Sales and Marketing, USA – California, Texas, Michigan and Beijing, China
b. Advanced to provide strategic direction, sales leadership and marketing management for an international online retailer of pearl jewelry. Contributed direct sales support, training, sales strategies and executive level vendor relationship management to overall corporate success.
c. Developed and implemented international corporate-wide policies/procedures that increased efficiency, accuracy and staff satisfaction.
d. Tailored products, pricing and marketing message to attract then retain distinct market segments.
e. Improved per sale average by over %, increased conversion rate by over % to reduce per-click costs and raised the highest single sales ceiling by over %
f. Decreased product return rate from .% to less than % through improved pre-sale prospecting.
g. Improved customer relations, increased sales and created a repeat business customer base through the creation, training and implementation of a U.S. based, English-speaking expert sales/customer service team.
h. Developed then documented in a + page manual, policies/procedures, that effectively increased international corporate efficiency for native staff in China, Japan and the United States.
i. Grew business by % upon joining company
. Mission Communications, LLC -
a. Vice President of Marketing and Sales Operations – Santa Monica, California
b. Recruited to provide leadership for sales and marketing teams as well as increase market share for this global telecommunications operator services provider. Position entailed defining then meeting long/short-term business objectives, creating sales materials and negotiating vendor contracts.
c. Decreased per call cost by % through implementation of real-time access to client information, reducing initial up-time from approximately one week to one day and improving operator scripts.
d. Reduced phone line costs by % and shipping costs by % while securing superior terms with international and domestic vendors.
e. Key contributor in the development of a business plan and led successful service launches in international travel and hospitality sites in South Africa, Italy, Indonesia and France.
. Clegg Industries
a. Director of Marketing – Torrance, California
b. Hired by this global manufacturer audio/lighted promotions products to plan, develop then implement marketing strategies, communications and public relations activities. Direct report to the President/CEO and served as a member of the senior management team.
c. Decreased printing costs by % through the development of corporate-wide procedures.
d. Increased sales performance through development of short-term, goal-specific rewards and internal follow-through programs.
e. Responsible for creation of online, hardcopy sell- sheets, brochures and catalogs for both new and existing products.
f. Developed corporate strategies and logistics plans used at national industry trade shows including ASI Show, SAAGNY, Magic/The Edge, DMA, Motivation, PPAI and POP shows.
. Justice Telecom
a. Director of Marketing and Operations – Culver City, California
b. Earned rapid promotion within this industry leader of international telephone services, started as a Marketing/Communications Coordinator then promoted to direct operations and marketing for a newly launched Operator Services Division.
c. Created hardcopy and online marketing materials for other newly launched European Division.
d. Coordinated overall logistics for international and domestic trade shows.
e. Designed Operator Services point-of-sale calling cards for domestic and international distribution.
f. Created then documented divisional operations, training policies and procedures.
g. Developed targeted international direct mail marketing materials that resulted in an over % response rate.
h. Streamlined the external operations manual and created secure electronic online versions that effectively reduced costs by over %.
. VersaNet Communications
a. Product Manager – Diamond Bar, California
b. Rapidly promoted from Mar/Comm to handle product planning, marketing and sales for this start-up Internet access solution provider. Responsible for gathering then analyzing market and competitive data to define product vision then worked closely with engineering, sales/marketing to ensure revenue and customer satisfaction.
c. Coordinated overall aspects and provided onsite management at domestic high-tech tradeshows such as Comdex, Internet World and Networld+Interop; efforts resulted in a % increase in immediate post-show sales generated from leads and contacts.
d. Authored sales scripts and materials market research to effectively position products that resulted in a % increase in sales.
e. Improved search engine presence five-fold and raised search engine rank that increased generated leads as well as created market mindshare.
C. Early Career History
. BIC Enterprises; Los Angeles, California; Sales Management; –
. A&N Trading Company; Santa Barbara, California; Owner and Sales; –
. University of California; Santa Barbara, California; Fundraiser; , top rated fundraiser
. Oshman Sporting Goods; City of Industry, California; Sales;
. Contempo Casuals; Whittier, California; Assistant Manager; –
. Plaza Pet Club; Alhambra, California; Assistant Manager; –
D. Computer and Technical Skills
. Microsoft Office
. Adobe Acrobat
. Contact Management
. Browsers and Online Applications
. Basic Personal Computer Configuration
E. Education, Certifications and Affiliations
. University of California at Santa Barbara - Bachelor of Arts in Communication Studies, June
. Gemological Institute of America - Graduate Pearls Certificate
. Professional Association of Diving Instructors, Marina Del Rey, California - Certified Rescue Diver, Specialties Certified and assisted to train new divers
. Santa Monica Bay Keepers - Volunteer Underwater Construction Diver
. Comision Femenil de Los Angeles - Speech Writer/Public Relations for a former President
. Burbank Dive Club - Membership Chair and Newsletter Contributor
