Bussiness Development & Marketing Executive Resume
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Resume:
THI LE
Marital Status: Married
Home Address: Judy Ann Ct, Orlando, Florida,
Home phone: –
Cell phone:
E-mail:
EXPERTISE & SKILLS
• years of practical experiences with building brand in cosmetic or pharmaceuticals field, FMCG and real estate.
• Latest accomplishment: Effective training and developing the Sales teams approaching the new distribution channel in premium cosmetic branch. Each team has two members whose turn over is around millions VND/ days.
• Making plan and performing well the promotion program “collect stamps to redeem lucky gifts” in order to push Sales and support distributors selling L’e’toile cosmetic in Ho Chi Minh City market.
• Brand management for a premium cosmetic in which the main duties are advertising products on mass media, PR, POSM management, direct marketing, training knowledge about products, etc…
• Excellent knowledge of Microsoft suite: Microsoft Word, Excel, PowerPoint, Project, Outlook
• Strong experience in a customer service environment
• Ability to document detailed steps taken to resolve customer issues
• Excellent interpersonal skills
• Written & verbal communication skills
• Ability to manage time effectively
• Working independently and in group effectively.
• Curious and eager to learn.
• Self-confident and quick learner.
• Proactive and quick adaptable to the work requirement.
• Work hard & accountability.
EXPERIENCES
- DWP (Design World Wide Partnership)
www.dwp.com
Interior and Architect Design Consultancy
Business Development & Marketing Executive
• Identify and develop potential clients and projects that related to our business in coordination with the Directors.
• Develop and implement strategies to promote and develop awareness of DWP’s business.
• Propose to Marketing Director to develop over all sales and marketing plan.
• Make presentations to potential and existing clients.
• Update chamber event list, other associations and groups and participate in chamber and other related events.
• Coordinate with the design team to prepare proposal.
• Research information regarding potential target clients from local business newspapers, Internet; other media and identify client group to approach.
• Maintain register of upcoming proposals, current proposals, leads.
• Maintain a list of building managers and real estate agencies for business development purposes.
• Select news about expansion, renovation and new business from newspaper for management consideration.
• Coordinate with other DWP offices on business development activities.
• Organize events for clients and supporters.
• Attend marketing and promotion events relating to DWP’s business.
• Organize and co-ordinate with Designers, Marketing, Site coordinator and Administration to prepare project program.
• Obtain the fit out guide from the building owner when possible.
• Hand over all relevant details of the project to the design team.
• Prepare Fee Proposal and obtain client signature.
• Other marketing activities related to above the line and below the line works such as media planning, PR, internal and external newsletters publish, POSM management, training and so on…
- : Vietnam Land SSG Co., Ltd www.saigonpearl.com.vn
Saigon Pearl Real Estate Project
Strategic & Planning Marketing Officer
• Build up and implement marketing plan (work in team with colleagues): events (Ground breaking, grand opening, product launches, charity...), trade & consumer promotion, partner development, market research...
• Build up and implement PR plan
• Work closely with agency for media plan
• Monthly and quarterly report to general management
• Build up concept, make proposal for marketing plan of short term & long term in real estate branch.
– : XPR – Brand Communication Co
www.xpr.com.vn
Advertising & Event Agency
Account Executive
Take care of Clients such as P&G VietNam, Unilever VN, Heineken, Kimberly Clark, Vinamilk, URC, Hanco Food, United Pharma, Quy Nhon Beer, Saigonnet, San Miguel, Chuong Duong Beverage, etc… with full service as following:
Above the line:
• Casting actor, actress; location, wardrobe preparation for commercial in TV.
• Creative concept making or translating of storyboard or event, show, storyboard approval proceeds.
• Media plan making to air commercial in TV, advertise in news, magazine base on timing and budget allowed.
• Press release making, press conference organization skill.
• Sponsor, approach the most newly advertising method of the world like product placement, advertise in commercial before film at theaters, or on train and bus wrap…
• Recruit temporary staffs such as models, singers, actors, actress for serving short term marketing projects as event, road show.
Below the line:
• Making creative concept for marketing strategy by brainstorm and teamwork.
• Run promotion program as lucky draw, discount, loyal consumer club, redeem lucky gift…
• Out door advertising by POS: bill board, light box, bus station, and sight board.
• Have a good relationship with supplier or subcontractor to produce POS with economical prices and best services.
• Design and name new brand, and then develop image in premium style.
• Market research organization for new brand launching or looking for solution of crisis problem of products.
• Sampling, mailing in nationwide and other direct marketing activities organization.
• Producing POS such as leaflet, poster, envelop, catalogue, wobblers, dummy, sales strip, counter, display stand, display rack, etc…
– : Avantage Sarl – Cosmetic Co:
Acting Manager of Sales & Marketing Dept
• Creating and developing the France cosmetic brand named is L’e’toile.
• Analyzing sales result based on monthly sales report in order to suggest suitable business methods for kinds of product, outlets and business period of the year.
• Planning and performing short, middle and long term marketing program for the premium cosmetic product.
• Having a good relationship with correspondent agencies, PR man related to women and cosmetic to popularize brand name in the most economical way.
• Building good image for brand name and products by performing public relation programs and sponsor program, etc…
• Insight in cosmetic market and cosmetic knowledge, for instance: perfume, skins care and make up products.
• Effective controlling the Points of Sales Materials (POSM).
• Interviewing marketing staffs and training them knowledge about product.
EDUCATION
• Bachelor of Economics
• Van Lang University in International Commerce Department.
• Certificated Computer level B: Internet, Microsoft office applications.
• Certificated Brand Manager issued by Marcom Advertising Organization.
• Language: Vietnamese, English
HOBBIES
• Listen to music, reading
• Enjoys outdoor sports
