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MARKETING & GRAPHIC DESIGN
• Corporate start-up, marketing materials and programs, creative ideas for promotions, design of corporate brands, packaging, website and private labeling.
• Design and implementation of press releases, logos, direct mail, and e-blasts.
• Vendor management and negotiating for printing, and advertising.
• Managing all phases of design projects from concept to completion including ccorporate events, meetings, and trade shows, nationally and internationally.
• Re-engineering / streamlining database and direct mailing systems, optimizing data retrieval.
PROMOTIONAL MATERIALS & COLLATERAL
• Corporate ID packages: logos product sell sheets, advertising, posters, van wraps, presentation folders, notepads, business postcards, networking cards, and office forms.
• Trade show items: banners and display boards; sell sheets, technical specifications.
TECHNOLOGIES
MS Windows XP & , Windows Explorer, MS Outlook, MS Word, MS Excel, MS PowerPoint, MS Publisher, Quick Books , SaleForce, Quark Express ., Photoshop CS, Illustrator CS, Acrobat, InDesign CS, Visio, Website Content Management Systems, Database Management, OSAS & UNIX, Sales Force, Digital & Prepress Printing, MAC/PC Platforms, Intermediate HTML
PROFESSIONAL EXPERIENCE
LAMINA LIGHTING, INC., Westampton, NJ - Present
(Manufacturer of LED Light Sources – Lighting Technologies, an early-stage venture company primarily servicing the European market, and large utility companies)
Senior Marketing Coordinator / Event Planner and Graphic Designer
Project manager for marketing programs, materials, trade shows, new product management, and Internet marketing. Manage all projects for the CEO, HR Department, VPs, and European Distributors.
• Served as key player in developing marketing plans, working closely senior management and engineers in creation, organization, timelines and execution of targeted marketing campaigns, print and web-based marketing initiatives.
• Created high end promotional packaging as a marketing tool for a new product, MR-, directed at CEO level; developed a “high touch” box for brands.
• Re-designed logo and rebranded company, implementing new image with packaging, materials, datasheets, and website.
• Managed all aspects of trade show needs, including design of booth graphics, collaboration with exhibitor vendor product displays, lighting, and electrical needs; and on-site attendance at domestic and international events.
• Oversaw vendor bidding and selection for print jobs, and handled related purchase orders and expenses.
JONATI DESIGNS, Blackwood, NJ – Present
(Freelance Graphic Designer & Print Broker)
Manage the promotional needs for a wide array of high end clients including Atlantic City businesses, restaurants, jewelers, dentists, opticians, salons & spa’s, bridal boutiques, galleries, golf clubs, country clubs, electrical companies, real estate agents and more.
Contracted Clients include:
Menu Marketing, Bernards Salon & Spa, Merchant Services, Real Estate Agencies, Harley Davidson, Tammi & Jermi Trotter, Money Mailer, Clipper Magazine, Hot Chefs of South Jersey, AC Walk, Sonsie Restaurant in Atlantic City, WinnerFord, Luigi’s, Alex’s Lemonade Stand, Crabtrap and ’s more.
FOOD SCIENCES CORPORATION, Mt. Laurel, NJ
(Manufacturer of Health & Wellness Products for Obesity and Diabetic Patients)
Sales / Marketing / Graphics Design Manager, ( – )
Sales Administrative Assistant, ( – )
Managed a staff of , handled direct mailing campaigns, managed the graphic design department.
• Re-engineered and streamlined database and direct mailing system, optimizing data retrieval, staff efficiency, and productivity. Helped increase sales % over the last years.
• Achieved yearly savings of $, vs. out of house printing, by securing two departmental RICHO printing machines and ENCAD poster printer.
• Private labeled product design and marketing materials for Jenny Craig, Fit America, LA Weight Loss, Curves for Women and more.
Previous experience as a restaurant entrepreneur in management and banquet sales
EDUCATION
Camden County College, Blackwood, NJ - Graphic Design
New Horizons Computer Learning Centers, Voorhees, NJ – Adobe Programs
CompuTrain, Laurel Springs, NJ – Computer Programs
RECOMMENDATIONS & TESTIMONIALS
“I love my new brochure! It is so professional looking and it also is warm and personal. Jo-Ann was very patient with my revisions and the result is absolutely perfect. Many people have asked for her name upon seeing the brochure.”
- Sandi Litchman, Litchman Associates, Real Estate, LLC.
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“Jo-Ann’s creativity, attention to detail and attentiveness to her clients’ timelines make her an absolute delight to work with! She is a Professional beyond compare and the pleasure was all mine!”
- Mari Dalbora Dattolo, Special Events and Marketing Director, Sonsie Restaurant- A