Brand Manager Resume
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Resume:
Candi Williams
Candi Williams
Telephone (C) (H) Website www.candiwilliams.com Email
Experience
Dolan Bullock Brand Manager, The Colibri Group, Providence, Rhode Island -
&#; Developed and managed men's accessories product line, brand, and business with annual gross sales of $. million.
&#; Provided leadership to a cross-departmental team to successfully complete collateral, merchandise, and presentations by
established deadlines with attention to detail.
&#; Forecasted fashion trends for target market, analyzed pricing, and developed merchandise to satisfy consumers with %+
internal gross margins.
&#; Managed account relationships within luxury distribution channel: Nordstrom; Bailey, Banks & Biddle; Brooks Brothers;
Fred Meyer; Jared; and Sterling Jewelers.
&#; Increased independent channel sales %, or $. million, through sales force of + individuals.
&#; Orchestrated previews of seasonal product introductions to press in New York City including editors from GQ, Men's
Vogue, Executive Traveler, & Maxim.
&#; Spearheaded re-branding efforts as key contact with outside consulting firm, focus groups, and internal operations
management of process.
&#; Managed re-branding rollout to internal departments, and to independent and major distribution channels with
introduction of new brand positioning, logo, colors, and patent-pending packaging.
&#; Addressed sales force and internal departments at bi-annual sales meetings and presented current initiatives of the brand.
&#; Directed and managed $K consumer media campaign including web and print in addition to current trade
advertisements and shows.
&#; Analyzed return on investment of cooperative advertisements with department stores and regional chains.
&#; Developed opportunity and merchandise for alternate channels of distribution in apparel stores and in turn broadened
the scope of the brand.
&#; Transitioned brand from mass/mid-tier to luxury channel focus and developed merchandise and programs.
&#; Assisted in budgeting process and operated within budgetary guidelines, while maintaining awareness of key financial
measures and business performance.
&#; Researched and maintained information on emerging materials, competition (David Yurman, Robert Talbott), and trends
for creation of original and profitable new designs.
&#; Managed inventory turn and stock of primary active product line of + items in addition to discontinued merchandise.
Real Estate Marketing Manager, Amelia Island Plantation, Amelia Island, Florida -
&#; Managed marketing of Amelia Island Plantation Real Estate with $,,+ annual sales.
&#; Directed promotion of Amelia Island Plantation Real Estate during Super Bowl XXXIX and Bausch & Lomb Tennis
Tournament.
&#; Supported and enhanced real estate sales by ensuring product was visible in market place through print media campaign.
&#; Published quarterly magazine, Home Amelia, with distribution to prospects and homeowners.
Director of Marketing & Sales, Serenity Day Spa & Salon, Statesboro, Georgia -
&#; Supervised daily operations of salon & spa business including financial aspects with annual sales of $,+.
&#; Increased salon & spa service and retail sales by % with various promotions and marketing strategies.
Education
University of Georgia, Athens, Georgia — Bachelor of Arts, ; Hope Scholarship Recipient, years
