Strategic Planning and Market Analyst Resume
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Resume:
Education: Bachelor of Science (BS), – University College, University of Maryland, Adelphi, Maryland
Industry Experience: G
General Dynamics AIS -Present
Veridian -
Pacific Sierra Research
U.S. Government Experience:
U.S. Senate Armed Services Committee
U.S. Senate Foreign Relations Committee
U.S. Army
U.S. Army Reserve
Strategic Planning and Market Analysis, – PRESENT
Director, Strategic Marketing Initiatives, -
General Dynamics Advanced Information Systems, Arlington and Fair Lakes, VA
Became a member of the General Dynamics team in through the acquisition of Veridian, supporting General Dynamics in strategic planning and new program pursuits, focusing on defense and intelligence community customers, as well as major primes such as Lockheed Martin, Northrop Grumman and Boeing. Additional responsibilities have included marketing communications and supporting development of legislative strategies.
Selected Achievements:
• Supported the establishment of strategic planning and intelligence organization providing market research, budget analysis, competitive intelligence and customer intelligence – maximizing company’s ability to identify and win new business.
• Participate in the initiation of strategic planning for IC and space markets, and other defense and federal markets, utilizing customer technology roadmaps, identifying key programs based on core capabilities, and identifying critical investment requirements
• Identify key customers in IC and defense organizations of interest; develop detailed capabilities briefings, participate in the development of IR&D, including solicitation of customer support (as appropriate); and, support program planning activities (as appropriate).
• Develop specific capture plans for major programs of interest, including strategies, tactics and actions
• Perform competitive analysis supporting strategic planning and major pursuits
• Participated in the development of three strategic campaigns over two years – resulting in the qualification of $M in new business opportunities.
Strategic Marketing Communications,
Pacific Sierra Research, Corp & Veridian -- Arlington, VA
Joined Pacific Sierra Research (PSR), Corporation in April to establish and lead a formal business development and marketing organization, including developing legislative strategies to support business objectives and goals. In , Veridian acquired PSR (ERIM, MRJ and Trident). Member of Veridian executive reorganization leadership team developing recommendations for integration of newly acquired companies into multiple business units. Responsibilities were expanded to cover new business units.
Selected Achievements:
• Initiated strategic planning, utilizing customer technology roadmaps and relating customer requirements and long range program plans, including developing market assessment/analysis (budget and policy analysis). Supported IR&D and new business budgeting activities.
• Initiated development of legislative activities/strategy for ongoing programs and new programs of interest, including developing white papers and capabilities briefings.
• Developed key customers contact plans and strategies for defense and intelligence community markets, including development of detailed capabilities briefings.
• Provided direction and guidance on major proposals, implementing Shipley proposal processes (message, theme, ghosting, etc.,). Principal in, and a supporter in the identification and qualification of new business opportunities in intelligence community and defense markets – AF/ESC, NGA, NRO and DTRA.
• Developed successful branding/marketing campaigns and events in support of overall company business strategy.
• Manager of three programs – counterproliferation policy support and analysis for national lab and Johns Hopkins University Applied Physics Lab, and, first responder intelligence support program ~$M over two years. Management support to aerogel collecter program for DARPA and Technical Support Working Group, $M award.
• Supervised division proposal and production center; and, successive program/functional teams of approximately employees.
• Averaged between $-M per year in qualification and awards of new business.
Professional Staff Member, United States Senate Committee on Armed Services,
Washington, DC
Principal advisor to the Committee Chairman, Members and professional staff on Department of Defense, Department of Energy and the intelligence community budgets and policy matters related to developing high priority investment strategies for military services and special operations to protect and defend against the use of weapons of mass destruction; and review and provide recommendations on investment accounts for chemical/biological/radiological/nuclear programs, nonproliferation and counterproliferation programs, cooperative threat reduction programs, joint non-lethal weapons technologies, force protection and counterterrorism programs; and, international security policy matters related to command and control of U.S. forces participating in United Nations peace operations and NATO operations; international security implications of bilateral and multilateral arms control treaties.
Selected Achievements:
• Served as principal legislative/budget advisor and strategist to Chairman and Subcommittee Chairman for defense and intelligence counteproliferation/nonproliferation matters, counterterrorism and special operations, and international security policy associated with arms control treaties and use of military forces in United Nations and NATO operations. Formulated and drafted national and international security legislation in area of responsibility for Chairman.
• Drafted recommendations for legislation authorizing the use of Department of Defense assets to protect against the use of Weapons of Mass Destruction (homeland security); establishment of a Joint Service Chem/Bio Defense program; DoD Counterproliferation Support Program and DoD/FBI/Customs Service Counterproliferation Program, and Joint Non-Lethal Weapons Program.
• Served as the Chairman’s representative to the Bipartisan Leadership Group on Arms Control, NATO Enlargement and Export of Militarily Critical Technologies to China.
• Organized hearings, briefings and meetings for Chairman and Members of Committee and Bipartisan Leadership Group. Supported Chairman and Leadership group on all international travel associated with areas of responsibility.
• Supervised drafting of Committee annual authorization report; and, negotiated Chairman’s priorities through annual authorization and appropriations process.
