President, Tomic Communications Resume
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Resume:
Charlotte Tomic,
Results-oriented public relations/marketing executive with more than years of extensive accomplishments in marketing communications, media relations, crisis management, strategic and creative marketing, professional association management, teaching and public affairs. Most recently since leaving New York, I have been consulting for a variety of non-profit and corporate accounts. Since , I served as a key media strategist and tactician at a top international marketing communications company in New York for a variety of national and international clients. My roles include the following:
• Successfully assist to enhance the image of corporate/non-profit/academic/B-B accounts via tightly focused and strategically targeted continuing mass exposure in all media, augmented by managing public affairs, crisis management, promotional and special events. Responsible for strategic planning and development; provide creative partnerships with web links; develop marketing plans; build and manage teams; work with outside vendors and companies; create and implement promotional programs; oversee the execution of all marketing activities; win new clients for the firm; track and analyze marketing activities; administer tight budgets; maximize results.
• demonstrated initiative and news judgment, high levels of creativity, organization and tact, and the ability to work under tight deadlines. Served as key strategic media strategist for the agency on a variety of major accounts.
• understanding of the full array of media tools, including print, broadcast and Web, familiarity with Web content management systems, strong interpersonal skills, and the ability to form lasting relationships with sources and media contacts.
• the ability to work with creative teams
• possess highly developed time management and multi-tasking skills, event planning and management talents, the ability to handle highly sensitive and confidential information and work with a diverse group of people and to accept direction from multiple supervisors, and originate story ideas and successfully carry them out.
Professional Career Highlights
February – Present
President, Tomic Communications
Presently consulting for a variety of non-profit and corporate accounts including:
• MediZine Inc., publisher of consumer health care information – arranged interviews with Stamford Advocate/Greenwich Time, Forbes, FOLIO, New York Post, minMedia, The Delaney Report, Brandweek, MD Magazine, MediaWeek, DTC Perspectives, others. Secure major feature in the Stamford Advocate as lead story in the business section of the CT daily.
• Marine Corps Scholarship Foundation – non-profit that seeks donors for college scholarships for children of Marines and Navy corpsmen
• Long Island Index- report card on the economic status of Long Island
GolinHarris, NY ()
Media Relations Manager, Worldwide Media Practice
• Dynamic, hands-on individual able to juggle numerous clients/projects simultaneously in the areas of academia, technology, consumer, healthcare, non-profit and BtoB.
&#; Supervise teams of account executives to write strategic memorandums, maximize publicity, provide pitch strategies, organize time management, and provide strategic direction, manage budgets for clients in all industries for all offices nationally/globally.
&#; Research, recommend and media train spokespersons.
&#; Continue to nurture relationships with key members of the media.
&#; Create partnerships to expand business for clients.
&#; Sell the agency and bring in new accounts.
&#; Attended pharmaceutical marketing presentations at conferences for many major new product launches and promotional events directed to physicians and nurse practitioners.
&#; Attended training seminars for speakers of the major pharmaceutical companies, including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK.
&#; Consistently think \\\"out of the box\\\" to win new accounts and maintain existing accounts. Client roster include: Foxtons, L’Oreal, University of Phoenix, Wachovia, Direct Energy, L’Oreal, Prevacid, The American Association of Pharmaceutical Scientists, Miami Project to Cure Paralysis, Special Olympics, Toyota, TNS, Pediatrix Physician Group, Amgen, Young Audiences New York, USPS, Points of Light Foundation, Sprint, Unilever, others.
&#; After September th, assisted in promoting the United Way and New York Community Trust\\\'s September th Fund to the national press.
&#; Activities have encompassed branding initiatives, public relations, executive visibility, special events, advertising, Internet promotion and collateral material development.
Highlights of University of Phoenix Activities:
Major \\\"hits\\\" include the TODAY SHOW, Early Show, CNNfn, USA Today and Associated Press, all for the online university\\\'s graduation ceremonies in July - after all major coverage of college commencements was over -- and in -degree heat. By differentiating the online university from competitors and delivering its messages to its core constituents on a proactive and consistent basis, build the institution\\\'s reputation as a premier educational resource. As a result of my efforts, the university has been covered extensively in business, consumer, print and broadcast media, including US News and World Report, Business Week, The Wall Street Journal, and The New York Times. Messages to potential students and faculty of nursing, technology and management programs have been widely disseminated in vertical industry press outlets.
&#; Results: enrollment soared from , to , in the past six years.
L’Oreal USA : Managed the account for GolinHarris supervising media outreach for L’Oreal’s Women in Science program, its Diversity Program and its eStrat Challenge, working with national universities and media to gain visibility for the educational and support for women and minorities through its outstanding college competitions and support for female scientists worldwide. Results ran in the Wall Street Journal, The New York Times, New York Sun,
CUNY-TV, Metro New York, AM-NY, CMO Magazine, Fast Company, Diversity Magazine, Black Issues in Higher Education, and others.
St. John\\\'s University, NY ()
AVP and Director of News and Information
For more than years, led the news bureau of one of the largest Catholic universities in the U.S., working with all colleges and divisions. Developed publicity and marketing plans. Handled crisis management with senior administrators, including the President, specifically during the Lacrosse incident where student-athletes were accused of sexual assault, in addition to other campus incidents that drew media attention citywide.
Coordinated Queens - People and Places contest, an exhibition that toured New York City and JFK and LaGuardia airports.
Worked with business, law, science, medical, education reporters, producers and editors to garner major publicity for the university, its programs and people. Lobbied at both city and state levels. Crafted media resources directory, a resource for media used to tap St. John\\\'s faculty and administrators as experts for their fast-breaking stories. On call /. Served as University spokesperson.
Served as Chairperson of the Queens Tobacco Control Task Force as board member of the American Cancer Society
Provided public affairs leadership and key networking with numerous non-profit organizations through volunteer work as member of non-profit boards.
Highlights:
&#; Arranged for major national coverage of new possible treatment for cocaine addiction working with Pharmacy Faculty and Brookhaven National Labs. Worked with Brookhaven and arranged for NBC News and The New York Times coverage.
&#; Publicized the th anniversary of the University in all major New York media, including The New York Times, all Catholic papers, etc.
Adjunct Assistant Professor, Marketing ()
Direct Marketing Association (-)
Chief Writer
Served as in-house copywriter for international trade association of direct marketers. Edited awards book, wrote all promotional materials and speeches for the President, scripted events, handled publicity.
Education:
MBA, Marketing, St. John\\\'s University
B.A., English, Queens College (CUNY)
Professional Affiliations:
• President, New York Women in Communications, Inc. in -. Created Student Career Conference now in its th year. Still served on Board until move to Miami in January, , as VP for Students, Membership and PR Committees.
• Board member, New York Women\\\'s Agenda. Received \\\"Woman of the Future\\\" award in .
• American Cancer Society, Board and Chair, Queens Tobacco Control Task Force, (-)
• American Lung Association Board ()
• Services for the UnderServed Board
• Queens Chamber of Commerce, Chair, Communications Committee
• PRSA, Exec. Committee, Educational and Cultural Organization Section
• Received “Barber-Oftring Award” from American Cancer Society for volunteer service in the fight against cancer
• Judge in journalism competition for Deadline Club
• Judge, Newswoman’s Club of New York ()
