Marketing Director Resume
C., Dallas, Texas
– Present
A leading VoIP provider of domestic and international voice and data services with $ million in annual revenue.
DIRECTOR, SALES & MARKETING
Report directly to President/CEO and manage a seven-person team. Direct public relations, product marketing, market research, product branding, marketing communications, tradeshows and events, company web site, advertising initiatives, corporate identity, direct marketing, partner channel support, business development, and customer communications. Develop and control $, annual (U.S. & Int’l.) marketing budget. Serve as key member of due diligence team for company acquisitions.
Selected Achievements:
- Played key role in the integration of products, services, and business and financial infrastructure for six acquisitions representing a combined revenue stream of $. million.
- Consolidated Account Management and Customer Service into a cohesive, effective Client Services Department. Developed policies and procedures and set new organizational vision.
- Positioned new products for domestic and international markets including corporate identity, new brochures, sales kits, tradeshow messages, and traditional and non-traditional media campaigns.
- Project managed e-Commerce web site project. Selected partners/vendors, and evaluated and selected commerce-related applications. Launched new web site ahead of schedule and within budget.
- Architected, built and deployed sophisticated web portal tool to meet users’ complex organizational needs.
- Led successful online marketing programs involving organic search engine optimization (SEO) and pay per click advertising (PPC) focused on direct response customer acquisition and retention.
- Initiated the development and delivery of new sales tools for corporate sales team, increasing direct sales revenue by % in days.
- Dramatically improved employee morale by implementing corporate monthly newsletter “Company-Wins”, recognizing employees for company contributions.
CALYPSO MEDICAL TECHNOLOGIES, INC., Seattle, Washington
–
An emerging life science medical device company radiation therapy by developing innovative technologies for the delivery of radiation therapy.
SENIOR MARKETING COORDINATOR
Assisted and collaborated with Vice President of Marketing to appraise and enhance strategic and tactical marketing efforts. Provided leadership in business development, marketing communications, and sales support, as well as commercialization of new product innovations. Project managed the development of creative promotions, press kits, advertising campaigns, press releases, trades shows, and collateral materials.
Selected Achievements:
- Created statistical models and reports of competitive market intelligence for products, technologies, and potential markets in support of product development initiatives.
- Worked collaboratively to formulate new concepts and create market-driven products.
- Played key role in creating a Scientific Advisory Group as method to promote new product innovations.
- Instrumental in designing a $ million exhibit booth used to promote company at industry events nationwide.
CRAY, INC., Seattle, Washington
–
Public company (NASDAQ (GM): CRAY); global leaders in supercomputing with $ million in annual revenue.
MARKETING ASSISTANT
Set strategic positioning and tone, and proactively direct media relations activities on behalf of company. Liaised with public relations and investor relations firms involving media inquiries, press releases, written publications, and investor communications. Coordinated media interaction between government agencies and leading private sector customers. Provided support to key executives regarding communications with investment analysts, shareholders, investment bankers, and venture capital community.
Selected Achievements:
- Assisted with the creation of marketing materials such as brochures, fact sheets, and multimedia presentations.
- Managed activities with public relations and investor relations firms including press releases, media inquiries, and written publications for new product launch.
NETVOICE TECHNOLOGIES CORPORATION, Irving, Texas –
Public company (NASDAQ:NTVT); offered a range of IP Voice solutions to tier one carriers and enterprise customers.
MANAGER, INVESTOR RELATIONS & PUBLIC RELATIONS
Oversaw all day-to-day investor-relations and public relations activities, including compliance to SEC regulations, communicating to shareholders, and writing and distributing press releases.
Selected Achievements:
- Demonstrated an excellent track record of developing and executing strategic communications programs in high technology industry despite major economic downturn.
- Worked closely with senior management team regarding strategic financial planning and human resources management involving dissolution of company in .
Previous positions included:
EXCEL COMMUNICATIONS, INC., (NYSE:BCE); Dallas, Texas –
EXECUTIVE ADMINISTRATOR
UNITED STATES NAVY, US / Asia –
ADMINISTRATIVE SPECIALIST
EDUCATION AND TRAINING
BS, BUSINESS, CONCENTRATION: MARKETING, UNIVERSITY OF PHOENIX
CERTIFICATION, BUSINESS MANAGEMENT, UNIVERSITY OF WASHINGTON, SCHOOL OF BUSINESS
PUBLIC RELATIONS, UNIVERSITY OF WASHINGTON
INVESTOR RELATIONS, NASDAQ
PROFESSIONAL AFFILIATIONS AND ACTIVITIES
Member, AMERICAN MARKETING ASSOCIATION (AMA)
Member, BUSINESS MARKETING ASSOCIATION (BMA)
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