Marketing Associate

Posted on: 2007-11-05

Chrystal Kozsey 1334 Yarrow Dr. Holt, MI 48842 (517)449-4096 [email protected] http://csfuzzie24.tripod.com Objective  To be the head of a successful marketing or advertising department. Education  B.A. in Marketing from MSU  B.A. in Advertising with a 3.4 G.P.A. from Michigan State May 2007.  B.A. in political Science form the University of Oklahoma, Norman, Oklahoma 2003. Experience  Marketing Associate, Global Media Marketing/Bank of America, August 2007-Present o Sports marketing and Football Marketing at MSU football games. o Credit card marketing and increasing brand awareness, direct marketing to consumers.  Intern, Airmaster Fan, January 2007-May 2007 o Developed a market plan. o Did a SWOT, price, competitor, financial and market analysis. o Designed an advertising campaign for a new product that included ads, promotional items and brochures. o Developed a public relations campaign with media advisories and press releases. o Developed a marketing/advertising budget. Did several different budgets based on the different options. I did financial statements that would reflect the change in sales. o Made sales pitches to clients and the heads of the company.  Intern FUZE Beverages, January 2007-May 2007 o Designed a marketing campaign for FUZE that included ads, promotional materials, in store promotional items, TV storyboard, commercials. o Presented a final proposal book. o . Conducted market research. o Made sales pitches to clients and the heads of the company. Also made sales pitches to stores to try to get them to pick up the products. o Conducted taste tests and hosted events o Created and conducted surveys  Data Entry Clerk, Candid Color Systems, OKC, Oklahoma, May 2005-November 2005 o Data entry o Webpage design and maintenance o Database and spreadsheet building and maintenance Project Experience  Put together a company/brand proposal to propose bringing a business to town, did Developed a marketing/advertising budget. Did several different budgets based on the different options.  Put together brochures and promotional materials for OU Admissions Office.  Designed political signs, direct mailings, brochures, promotional materials, created newspaper ads, and wrote media advisories and press releases for a candidate running for county commissioner. Multicultural and Technological Skills:  Fluent in Spanish,  Microsoft Office  Microsoft Word  Excel  Microsoft Access  Word Perfect  Web page design, web page building, webpage maintenance  Dreamweaver  Frontpage, Pagemaker, and HTML  Database building  Photoshop  Indesign  Publisher  Adobe Creative Suite Mac and PC  Type 45-55 words a min.