Marketing Excellence Resume
Terri Carpenter
S. Glencoe Ct., Littleton, CO
Director of Marketing/Promotions Director
Account Management/Analysis/Budgeting/BB/Contract Negotiations/ Media Buying & Planning/P&L Responsibility/Product Marketing & Launch/Strategic Planning
Developed marketing strategies and promotional events for Fortune to Fortune companies, maximizing exposure and driving revenues. Delivered superior customer service increasing brand awareness through aggressive marketing campaigns. Marketed the latest hot products such as On Demand and HDTV. Managed high performance teams, budgeting, OEM's, vendors, and agencies. Held P&L up to $m.
Presented and won five year multi-million dollar contract with Fortune for Indemand Networks
Increased channel programming from to channels for RequestTV
Launched the new digital programming tier for Rifkin & Associations
Created and chaired marketing co-op in Top DMA
Key Skills: Analyze situations quickly and accurately. Created innovative solutions to complex problems. Persuasive communicator and excellent facilitator. Strategic thinker. Grasp technical matters quickly. Proven record of success. Personable, loyal and ambitious. Strong leader. Authored TV & radio commercials, telemarketing scripts, launch manual, newsletters, press releases, etc.
BA, Communications, University of Minnesota
Selected Achievements & Skills
Launched advanced services and high-speed data services for R&A Management. Company objectives dictated upgrading programming into the new digital technology within a month period, increasing programming from channels to over . Worked with agencies to develop promotional materials. Utilized print, radio, broadcast, and cable channel spots for successful launch of national digital programming.
Created and chaired a marketing cooperative of local Cable Systems, while working at Paragon Cable, in the Minneapolis and St. Paul metro area. Pooled resources to purchase media which was too expensive to purchase by individual companies. Partnered with the Minnesota North Stars professional hockey team, World Wrestling Federation, HBO boxing, Showtime, Minnesota Twins, Hollywood studios and others to promote movies, sports and events.
Presented and won five year, multi-million dollar contract with Adelphia in Los Angeles for Indemand. The company’s objective was to launch their new on demand offering in the largest DMA’s. Leveraged professional relationships to secure meeting with top decision-makers at Adelphia. Seized contracts from competitor and launched programming.
Career Overview/Private Company and Fortune Experience
Director of Affiliate Sales, ViewNow, to . Telecommunications company. Created presentations and sales materials. Presented company features and benefits to individuals, Fortune . Developed business partnerships to gain referrals. Managed $k expense budget.
Account Executive, Anixter, to . Fortune , $b distribution company, marketing to companies; such as Qwest, Level , Clear Channel, and Echostar. Worked with OEM’s to price and promote products. Managed $.m budget.
Sr. Director of Affiliate Relations, Indemand, to . Multi-million dollar cable programming network. Developed, created, and executed marketing and promotional campaigns meeting affiliate objectives.
Corporate Manager of Digital/PPV, Rifkin & Associates, to . Managed corporate marketing of PPV and Digital Tier. Negotiated vendor contracts to minimize expenses. Managed Video on Demand test program. Managed $m PPV/VOD budget.
Director of Programming, Request TV, to . Multi-million dollar cable programming network. Negotiated license agreements. Scheduled channels. Worked with marketing to engineer promotional stunts.
Early Career: Manager of Programming, Request, Manager of Sales Analysis, Request, PPV & Promotions, Prime Cable, and Product Manager, Paragon Cable, PPV Coordinator, Paragon Cable.
