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Summary
Award-winning Sales and Marketing Professional with -plus years of experience in sales, marketing, merchandising and visual design, event planning, customer service and management for Fortune and small, privately – held businesses. Effective interpersonal and verbal communication skills. Ability to identify client needs and provide solutions. Ability to calmly diffuse and manage challenging situations. Demonstrated problem-solving ability. Experienced with MS Suite applications, including Word, Excel and PowerPoint. References available upon request.
Experience
– WEA Distribution Chicago, IL
Field Representative – Sales / Marketing
Responsible for direct sales (from presentation to close) for area One Stop and retail accounts: achieving a steady increase on accounts overall business while maintaining return percentage with company’s goal average.
Developed and implemented consumer promotions for new and established artists in single and multi-city rollouts in support of new releases and tour appearances; developed integrative marketing projects of varying complexity.
Defined strategic direction for all marketing activity in support of product release including: product development, direct mailing, promotional campaigns, lifestyle marketing, product placement and venue performances; Coordinate events for area retail, radio and print media partners for promotion of current projects (artist appearance and/or performances)
Responsible for merchandising, product placement and consumer promotions with national chains, One Stop distributors, (urban) independent retailers and rack accounts in the Midwest. Accounts include: Best Buy, Target, Transworld, Handleman, and Borders
– Elektra Entertainment Group New York, NY
Executive Assistant – Senior Vice President of Sales
Coordinated with Soundscan and Data On Command (internet based sales tracking databases for the music industry); created and distributed Soundscan documents to entire company and artists’ managers; researched sales figures for all Elektra artists on a weekly basis; Created document tracking Broadcast Data Systems (BDS – radio airplay tracking software) for all Elektra Artists
Liaison between Field Staff and Warner/Elektra/Atlantic (WEA) Distribution; to get product into merchandising and sales programs at the retail level.
Oversaw all product, advertising, contractual and program needs of sales department and independent marketing companies; Involved in merchandising, promotion and micro marketing for set-up at venues featuring Elektra artists
Assist Senior Vice President of Sales in day to day operations; Coordinated travel (Air and Ground Transportation) for Department Executives and Field Staff.
– Transworld Corp. / Record Town Short Hills, NJ
Senior Sales Associate
Effectively trained and supervised store personnel ( – ) associates per shift), in selling techniques and customer service.
Bookkeeping (recording daily sales), monitored budget and financial statements; continually set and maintained a minimum of % increase over previous year’s sales; created marketing displays for sales floor promotion.
Education
–Present South Suburban College South Holland, IL
A.A., Business Administration; Excepted Graduation Date /
Phi Theta Kappa National Honor Society