Owner/Manager Resume
JULIA HELLAND
Creekbend Court, Arlington, TX • •
Area Sales Manager / Territory Manager
Business Development / Growth Strategies / Market Penetration / Public Relations
Fundraising / Customer Relations / Startups / Contract Negotiations / e-Commerce / Marketing
Enterprising, high-energy producer with experience in e-Commerce and retail sales. Established client base and managed all aspects of customer relations. Experienced with sales and marketing initiatives in highly competitive industries and environments. Implemented strategies to market musical talent. Negotiated contracts. Directed public relations and fundraising campaigns, business operations, and distribution management.
• Directed e-Commerce retail business launch to mall location, increasing sales % over three months.
• Expanded JH Innovation’s e-Commerce marketing strategy, growing sales %.
• Marketed new musical group for Brass, Inc., leading to third party CD production and distribution.
• Implemented community music program for Arlington Elementary, increasing parent involvement %.
Special Skills: Smoothly introducing and managing product launch. Aggressively developing new campaigns. Highly versatile and innovative leader. Training, coaching and working cohesively with large groups. Developing strategic alliances and inspiring loyalty. Action-oriented strategic and tactical planner. Strong verbal communicator.
BA, Music Education, University of Texas at Austin.
Selected Achievements
Directed e-Commerce retail business launch to mall location, increasing sales % over three months. Started and built consumer-driven retail business from ground up. Conducted research, created marketing and business plan, and designed company website. Launched product sales in mall location. Recruited, trained and directed staff. Established customer and vendor relationships. Managed purchasing, pricing and sales strategy. Grew sales %.
Expanded JH Innovation’s e-Commerce marketing strategy, growing sales %. Company was seeking to expand online sales. Developed and implemented strategy to market niche product through use of industry trade shows. Led planning and marketing presentation of product at vendor shows. Tripled product sales.
Marketed new musical group for Brass, Inc., leading to third party CD production and distribution. Tasked with promoting an unknown brass band. Aggressively promoted group, soliciting engagements and negotiating contracts to establish name recognition. Increased performances and led campaign to launch first professional CD.
Implemented community music program for Arlington Elementary, increasing parent involvement %. Parent and community interest with elementary school activities was low. Tasked with increasing parent participation, created, designed and instituted annual music program. As part of program development, networked and solicited involvement to create volunteer work groups for costuming and stage design. Doubled parent involvement.
Career Overview
General Manager, JH Innovations, - Present. Established and managed all sales, distribution, operational and administrative functions of start-up retail sales organization. Created business development program for product launch. Negotiated and purchased inventory. Managed advertising and marketing campaign. Hired, trained and managed staff.
Music Instructor, Wimbish Elementary School, - . Created and delivered comprehensive instructional courses in Music Literacy, Music Theory, Basic Singing and Life Lessons. Scheduled and delivered community performances. Led public speaking initiatives to increase parent and community involvement.
Concurrent Teaching and Entertainment Positions, – . Directed and taught music education programs within public school systems, while concurrently working in various teaching, marketing, and campaign management positions.
Private Music Instructor, – . Launched marketing campaign for general music instruction, building client base from start-up to over five years (per week). Taught private beginning Piano and French Horn.
Booking Agent / Public Relations Manager, Brass Inc., – . Responsible for marketing and booking talent, negotiating band contracts and managing engagements for Brass Quintet Group.
Previously: Head Band Director, Austin High School, – . Promoted from Assistant Director.
