General Manager Resume
Sharon Banker
Calle Elegante, Bakersfield, CA
VP / Director – Marketing
Advertising / Customer Relations / MarCom / Contract Negotiations / Turnarounds / Marketing Collateral
Key Accounts / Operations / Startups / Budgets / Construction / Business Development / Media Relations
Talent to combine marketing and operations expertise to improve sales, revenues, and profits. Adept at designing effective marketing programs, increasing public awareness and client base in a cost effective manner. Proven track record of success in real estate, development, construction, and hospitality. History of increasing customer satisfaction and profitability. Unique ability to evaluate and resolve problem operations to turn around profitability.
• Created in-house advertising and PR program, saving $.M for Presley of Southern California
• Redeveloped home model site and sales office for Signature Homes, saving $K and improved sales
• Revitalized marketing for Hoffmann Hospice growing clientele %
• Revamped marketing strategy for Hodel’s Country Dining, increasing customers and revenues %
Key Skills: Analyzing complex business challenges and developing solutions. Structuring innovative business deals. Evaluating market trends and establishing strategic direction. Aligning marketing and operations initiatives to drive profits. Building strategic partnerships. Ability to persuade, influence, negotiate, and close.
Selected Accomplishments
Created in-house advertising and PR program, saving $.M for Presley of Southern California. Tasked by CEO to bring advertising and PR function in-house. Created, led, and recruited for new department. Within first year, saved $.M+ in advertising and collateral expenses while simultaneously increasing market share %.
Redeveloped sales site for Signature Homes, saving $K while improving sales traffic. The company wanted its model home site and sales office in an area with access problems. Analyzed situation and re-sited office, improving access and cutting building costs. Saved $K+ on construction and bettered traffic and customer flow.
Revitalized marketing for Hoffmann Hospice, growing clientele %. Non-profit hospice was third of three in number of clients served. Worked with major local newspapers and secured free distribution of information to increase public awareness. Created collateral and secured free printing. Within one year grew number of patients served %+.
Revamped marketing strategy for Hodel’s Country Dining, increasing customers and revenues %. Challenged to increase customer visits and revenues. Switched from ineffective highway billboard advertising to television. Wrote the copy, managed production, and worked with station to create commercial at no additional cost. Grew customer traffic % and revenues $K per month.
Career History
General Manager, Hodel's Country Dining, - . Aggressively recruited to turn around operations in preparation of restructuring and new management. Successfully reorganized company and increased revenues %. Developed two new profit centers and revamped existing businesses. Managed budgets of $M and staff of .
Director of Marketing & Community Relations, Hoffmann Hospice, . Worked with CEO to successfully turn around organization. Directed public relations, advertising, and marketing. Developed logo and all advertising collateral. Responsible for writing and managing the grant process.
General Manager, Best Rents, . Recruited to turn around company, permitting profitable sale. Directed construction of , sq. ft. warehouse for company’s equipment. Managed shopping center increasing revenues %. Successfully positioned company for profitable sale. Managed $M budget and staff of .
Vice President of Operations, Burlington Homes, . Started $M Arizona branch operations for California company. Responsible for land procurement, product development, and all operations. Directed advertising, sales, marketing, and contracting with construction sub-contractors. Managed staff of and budget of $M.
Director of Sales & Marketing, Oakridge American Company, `. Key team member responsible for developing land plan for , acre mixed–use project in Tehachapi Mountains. Developed and implemented marketing plans and budgets. Contracted and directed advertising and PR. Responsible for $M budget.
Earlier: Director of Marketing and Advertising, Presley of Southern California. Director of Sales & Marketing, Signature Homes.
