Acct Mgr. Resume
Lisa Richmond
East Nichols Pl., Aurora, CO
SUMMARY OF QUALIFICATIONS
Extensive product knowledge coupled with creative ideas for product applications and a solid history of business to business sales success. Proven ability to develop sales potential in new market areas. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. Productive and efficient work habits without supervision. Self-motivator with high energy.
EMPLOYMENT HISTORY
Account Manager November -Present
Belo Corp. – KING/KONG/NWCN/KING.COM
Seattle, WA
• Increased billing and meet/exceed New business goals, as called for in the budget. Oversee and manage Accounts receivable, assist our team in the development of strategies to achieve set goals, including the identification of competitive issues, and increasing market penetration. Work with management team to forecast revenues. Identify accounts’ potential and how to best utilize all resources to achieve goals
• Maximize new revenue potential via internet sales and Non-traditional advertising resources. Cross sell current broadcast accounts with online advertising. Provide training for advertising agencies and automotive accounts specifically relating to online advertising opportunities
• Create and follow an annual business plan and manage my expense budget effectively, track and monitor the local financial reports in order to ensure the team will meet the budget/forecast and is solely accountable for meeting the local budget for my team’s revenues and expenses
NTR Manager -
New Northwest Broadcasters Richland, WA
• Developed and Coordinated all Non-Traditional Revenue Events
• Worked with the City of Richland to develop, sell in, manage and report back on grant received from the Three Rivers Arts and Entertainment District for fund free concert events
• Event implementation through contract development, fund raising, selling sponsorships, vendor development and media placement
• Creative development for all media buys
• Developed, selected and coordinated vendors for the US Sprint Boat Racing National Finals held in Richland WA
• Trained and coached sales staff on vendor development by utilizing non-traditional revenue opportunities with businesses
Account Manager -
Citadel Communications, Spokane, WA
• Developed and sold radio campaigns for regional clients
• Developed turn-key promotional events for retailers that are designed to increase sales and foot traffic through the use of vendor support and co-op dollars
• Worked with clients on market research, marketing strategy, sales, advertising and all other aspects of campaign development for increased sales and profits
• Developed and coordinated a homebuilder vendor campaign that included over subcontractors and vendors
• Met and surpassed annual goals each year
• Recipient of the Citadel Stellar Sellar Presidents Club Award
Account Manager
Comcast/TCI/Cox Communications, Spokane, WA
• Responsible for building and maintaining regional and direct sales revenues by providing promotional services and ad campaigns that air across cable networks
• Negotiated annual agency business and developed new business
• Evaluated market research to keep ad agencies and automotive clients up to date on current market trends
• Created and followed business plan to meet quarterly and annual goals
• Oversaw and managed all regional advertising accounts
Education
BA, Gonzaga University
Spokane WA
Major: Marketing and Advertising
Minor: Public Relations
