outside sales rep Resume
Janet Metcalfe
Lehigh Street Pittsburgh PA
INSIDE/OUTSIDE SALES
Service Development / Customer Relations / Facility Design / Budgets / Cost Management
Supplier Relations / Purchasing / Scheduling / Project Leadership / Maintenance / Team Leadership
Built revenue, market presence, brand identity and customer relationships. Leveraged strong market trend, needs identification and image building skills, and highly responsive customer service to quickly establish new business, expand into additional geographic and demographic markets, and cement loyal, long term service relationships. Designed high impact promotional and retail displays for stores and trade shows.
Key Skills and Attributes: Structuring effective service and market development plans. Designing innovative promotions. Strengthening customer relationships. Building organizational and brand image. Growing revenue. Succeeding in declining markets. Finding new alternatives. Sourcing ideas that work. Achieving challenging goals.
Key Achievements
Leveraged responsive customer service to establish high end product sales leadership for a company with no prior Pittsburgh presence. Founded shop-at-home service in Pittsburgh area for Day Blinds, an innovative custom window treatments company providing hour turnaround of individualized customer orders. Consistently and accurately matched product presentations with customer financial resources to build customer satisfaction and level of spend. Quickly established one of the company’s highest percentages of sales of top line products nationwide.
Built highly competitive market position through superior matching of product to local buyer demands. Redirected Hancock Fabrics store previously selling only moderately priced fabric toward materials far more consistent with demand of local population. Introduced high end bridal fabrics, cutting edge design trend materials, and ethnic patterns to serve customer groups not served anywhere else in the market. Increased store sales %.
Restructured poorly used product demonstration program into significant sales and promotional tool. Hancock Fabrics had established a model garment program to show what could be made and sell the idea of using the company’s products. Sales had been hampered by previous store management’s decision to use low demand, inexpensive fabrics for showpiece garments. Immediately replaced poor materials with the best the company had to offer to add appeal to the look of the finished product. Enabled store to consistently sell out highest margin fabrics.
Created strong merchandising corporate tie in partnership with Pittsburgh Pirates for Day Blinds. Originated idea for and negotiated placement of company’s Pittsburgh Pirates blinds in all the ticket windows at PNC Park, ensuring exposure to thousands of people arriving for the Major League Baseball All Star Game.
Career Summary
Design Consultant, Day Blinds, to – Led business development in Western Pennsylvania for this dominant company in the window covering industry offering low cost manufacturing of customized products to individual consumers. Called on professional offices and private homeowners to determine customer needs, design objectives and budgets. Represented company at trade shows. Delivered up to % of the company’s regional sales.
Manager, Janet Metcalfe Designs, to – Established interior decorating business based on strong presentation and design skills. Developed color and design ideas individualized to customers’ styles and budgets.
Retail Manager, Hancock Fabrics, to – Responsible for virtually every aspect of store operations, from the basics of employee scheduling and setting hours of operation through product pricing, management of $K inventory and the merchandising of products. Served as store buyer, achieving notable success through highly individualized product lines offering unique appeal to the markets served by the store. Supervised staff of .
