Sales executive Resume
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PROFILE: Successful Business and Sales Management background.
Experience: * Inside/Outside Sales...developing and maintaining accounts. Skilled negotiator and closer. Experienced in presentations to all levels of management, key personnel, and community groups. High emphasis on follow up and repeat business.
* Market and Territory Research...successfully targeting potential clientele.
* Business administration...advertising and promotion, personnel and financial
management, computer operations, planning trade shows and conventions.
Languages: Bilingual/Bicultural- fluent in English and Spanish.
Attributes: A self-motivated, polished, and result oriented professional, with the ability to operate effectively in a high pressure, creative environment. Excellent team player.
PROFESSIONAL EXPERIENCE
INTERNATIONAL DELICACIES, to Present, Senior Sales Executive
Service retail markets with fine quality gourmet specialities in the greater Bay Area.
· Establishing relationships in the wholesale markets, including chains as Whole Foods to small family businesses.
· Providing the client with the services required to best position the product to the general market .
· Maintain and expand the current client base.
· Involved in the development of the new organic food line with product suggestions and design.
LA GITANA FINE ORGANIC FOODS, -, Owner/Sales Director
Served as an independent broker representing and establishing small organic family farms and Zedez Ranch Olive Oil to an exclusive restaurant industry.
· Acccomplished sales for both companies, exceeding all production targets,
· Created new distribution channels for the family farms.
NIMAN RANCH, – , Senior Sales Executive
Responsible for building new business in -star restaurants, ethnic markets and meat processing industry with premium, natural and organic beef, pork and lamb products.
· Analyzed new sales and marketing opportunities within diverse market segments, building accounts and increasing annual sales volume to exceed $mm.
· Managed customer orders to facilitate efficient productivity and deliver high customer satisfaction, resulting in a % reduction in costly change orders.
· Successfully introduced new products to diverse market segments through the effective use of focus groups, target marketing and promotional activities.
JUNIOR ACHIEVEMENT, OAKLAND EXPANSION, – , Manager
Introduced Junior Achievement services to public schools in the Oakland School District.
Established strategic partnerships with school administrators and teachers. Achieved fundraising goals through establishment of a community and corporate advisory board.
· Successfully recruited and trained over professionals in entrepreneurship leadership.
Claudia Avila
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Washington Mutual Bank, , Loan Consultant
Responsible for the overall management of loan application process, from lead generation to closing. Specialized in Fair Lending and Emerging Markets achieving volume goals.
· Executed loan applications from Emerging Markets, promoting City Bond and First Time Homebuyer Programs through Spanish language outreach, positioning the financial institution as a leading Hispanic community lender.
· Provided expertise in low to moderate mortgage products to other consultants supporting the branches’ Fair Lending requirements.
NORWEST MORTGAGE, INC., – , Senior Loan Consultant
Served as office start-up co-manager for new area expansion. Provided a diverse lending strategy to maximize profitability of branch volume goals.
· Increased loan activities with new prospects, expanding sales by % to be the top producer in loan fundings.
· Developed and implemented marketing campaign in new service territory. Built new relationships in East Bay areas generating monthly loan amounts of $.mm.
· Established new relationships between other lenders, real estate and city housing professionals to effectively communicate new products and services.
AMERICAN SAVINGS BANK, – , Urban Lending Consultant
Originated loans on behalf of the statewide Community Outreach and Urban Development Department. Specialized in solicitation of special government programs and portfolio loans catering to the low and moderate-income markets.
· Supported local branches with community lending expertise reaching top producer status for department statewide.
· Developed alliances with realtors and other housing professionals by providing low and moderate income markets with credit counseling; qualifying borrowers for various State and Federal Programs.
· Planned and facilitated Spanish language Home Buyer seminars to community groups, realtors and city housing agencies, focusing on MCC, government, mortgage assistance and local Bond programs.
· Effectively increased the visibility of loan products through community outreach activities, sponsorships and actively participated in community special events.
· Represent company in round table CRA and Fair Lending discussions with Fannie Mae and San Diego Housing Department.
EDUCATION: Bachelor of Science, Nutrition and Food Science - University of California Berkeley
California State Real Estate License (inactive)
VOLUNTEER EXPERIENCES:
Kaiser Permanente Richmond, Food and Eating Committee Member
Dia De Los Muertos, Music Coordinator,Spanish Unity Council, Oakland
Oakland A’s FanFest, Contract Negotiator and Stage Mgr., Oakland
