Promotions Freelancer Resume
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KEY QUALIFICATIONS
• Ability to hit the floor running and adapt to ever changing environments.
• Quick assimilation into the workings of a department and its projects.
• Team player with strong organizational, event, computer, multi-tasking and creative skills who thrives in a fast-pace environment.
• Senior level project management, promotions and event professional with + years experience.
• Flexible, available for full time, part time, permanent or freelance.
PROFESSIONAL EXPERIENCE
MARKETING/ PROMOTIONS CONSULTANT
February -November
Lucky Magazine, Condé Nast Publications (September–November)
• Managed sponsorship fulfillment for LUCKY SHOPS, day annual signature event.
• Worked alongside the Special Events Director for event management, including on-site.
Essence Magazine, Time, Inc. (June-July)
• Develop, write and execute strategic merchandising programs including in-book and online sweepstakes, contests and promotions, customized sampling opportunities and special events.
The New York Times (February-July)
• Generate concepts for value-added advertiser programs across the following business categories: pharmaceuticals, hospitals, health and fitness, home furnishings, and travel; budgetary responsibility for these categories exceeds $,.
• Work closely with the creative services department guiding the creation of all sales/promotional materials.
TIME INC. Motor Boating, Salt Water Sportsman and Yachting Magazines
Sales Development Manager | —
• Second to the marketing director in managing the -person marketing department.
o Created and executed annual marketing plan.
o Personally managed a $K annual marketing budget.
o Guided the development of marketing collateral, advertising materials and media kits.
o Organized annual sales meeting and company presence at the main annual marine industry trade events (Miami and Ft. Lauderdale.)
• Created client presentations and value-added programs in tandem with -person sales.
• Developed custom-tailored multi-platform strategic marketing programs for advertisers.
o Crafted West Marine’s (the Home Depot of the marine industry) Dream Boat program, a $, marine craft outfitted with donated products created for a national tour and sweepstakes.
o Conceptualized and implemented special advertising sections and advertorials.
MEDIZINE INC. MediZine Guidebook
Marketing Director, Advertising and Promotion | —
Built the brand image for a suite of medical publications including the MediZine (circulation: over . million) and the direct-to-consumer REMEDY magazine (circulation: over . million).
• Marketed all properties to advertisers, agencies, retailers and consumers.
o Supported all outside sales efforts with client presentations and RFPs.
o Built brand awareness via an outsourced PR firm.
o Managed direct-mail campaigns including copywriting, design, packaging, and premium selection.
• Organized corporate, client and team-building events such as the summer sports series for vendors and clients; and the year-end client bash.
• Liaised with top medical associations such as the American Heart Association, the American Cancer Society, the Arthritis Foundation, and the American Lung Association on special editorial sections.
MEREDITH PUBLISHING Traditional Home, Renovation Style, and Decorator Showcase
Senior Promotion Manager | —
• Conceived and pitched value-added and promotional concepts to the -person sales staff; created sales presentations.
• Developed and produced all special advertising sections and advertorials;
• Created and produced promotional materials, special events and custom web pages for the Traditional Home Showhouse Tour, a fully outfitted touring model home supported by sponsors such as Jaguar, Ferrero-Rocher, Absolut and Merrill Lynch and benefiting charity.
• Organized annual sales conference.
• Hired and managed freelance graphic designer project-by-project.
Promotion Manager | —
• Planned and executed presence at special industry events such as NAHB, KBIS, Decorex, High Point, and the NY Tabletop markets.
• Managed the Built by Women project, a multi-part editorial piece on a Dallas house built completely by women; managed advertiser product donations; coordinated step-by-step editorial coverage of the construction; produced Opening Night Gala to benefit Susan G. Komen Breast Cancer Foundation.
• Coordinated marketing efforts for sponsors including the Lincoln-Mercury vehicle display and in-book contest; and the Avon gift-with-purchase program and on-site product information center at NYC newsstands.
• Coordinated all media kits and sell sheets; responsible for all in-book response sections.
HEARST MAGAZINES Country Living Gardener
Promotion Manager | —
• Served the solo marketing department; project management; created in-house invitations for internal and client events; produced direct mail pieces.
• Worked alongside outside public relations firm to research and secure product sponsors/props for guest slots on national TV morning shows.
• Bridged Corporate Communications and magazine top management to organize presence at home decorating industry events and related promotions.
• Hired freelance graphic designers and managed outside suppliers.
Corporate Marketing and Sales
Advertising Coordinator | —
• Helped orchestrate company presence at home decoration industry events.
• Position function was commensurate with a Junior Account.
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Good Housekeeping and House Beautiful Special Publications
Marketing Coordinator | —
• Provided sales support for the -title special publications division; researched sales leads; planned and executed annual sales conference.
• Supervised database management firm and comp mailing lists.
• Researched and purchased client gifts and premiums.
EDUCATION
New York University / Leonard N. Stern School of Business | BS in Management |
SKILLS
Technical: PC and Mac proficient; MS Office
Languages: Fluent Russian
