Vice President, Sales and Marketing Resume
Karen Knight Cambridge Avenue, Cardiff by the Sea, California
Telephone
Result driven individual with diversified sales and marketing experience, strategic business development, sales management, relationship marketing, and training in the corporate and non-profit sectors. Proven track record; exceptional communication and organizational skills.
PROFESSIONAL EXPERIENCE
Vice President, Sales and Marketing Quality Built – Present
• Plan, implement and evaluate sales and marketing strategies, business operations, budgeting; pricing; promotions and protocols to meet delivery of services to insurance carrier and construction industry customers.
• Mature new programs including Energy Services Group and other customized services to assist builders in achieving maximum revenue benefits from using quality assurance, risk assessment and green building programs.
• Define root causes, streamline efforts and create new processes to allow sales and marketing team to use time more efficiently. Attract top performers, resulting in % total business growth in first six months, (exceeding previous company goal of % per month), and exceeded fiscal year quota of $,, by nearly $,.
• Initiate on-going departmental training program resulting in % reduction in customer complaints in department in first six months. Supervise up to staff.
• Mentored department and wrote work instructions to help company achieve ISO : registration/certification of quality assurance practices and programs.
Director of Marketing Communications CSA Travel Protection
• Set annual strategic objectives and manage two operating budgets, totaling $ million.
• Developed multi-channel distribution opportunities for branding and marketing programs. Evaluated ROI related to achieving sales revenues for BB and BC customers in retail and wholesale markets. Conduct company wide trainings in multiple subjects.
• Established tracking methodologies, media calendars and competitive analysis reports.
• Negotiated contracts and oversaw production for more than projects annually, including trade shows and five Web sites. Managed public relations and crisis media.
• Supervised in-house advertising agency, facility operations and mail center staff. Created new opportunities which resulted in mail operations as a profitable center.
• Project manager for Internet communications team. Implemented search engine optimization and in-bound link programs, for multiple Web sites. Liaison for large accounts using Web affiliate programs and e-commerce distributions.
Director of Sales (Marketing Division Manager) LEGOLAND California
• Executive responsible to develop on-going and pre-opening retail and wholesale programs for group sales, special events and family/individual traveler programs.
• Managed $, budget. Oversaw multiple advertising agencies.
• Generated $ million in sales, two months ahead of projected schedule. (Generated , of . million first year annual attendances).
• Wrote job descriptions, established territories and hired nine-member sales team.
• Designed, and wrote collateral materials. Negotiated contracts, managed video agencies, road shows, media advertising, public relation and direct mail campaigns.
Regional Marketing Director R&B Realty Group (position relocated)
• Developed sales and marketing plans and incentives for residential and corporate customer bases for apartment complexes (, units) in eight states.
• Assigned to Acquisitions team on new and potential properties. Worked closely with national sales staff, four regional managers, property managers and event coordinators.
• Served as Public Relations and Crisis Intervention spokesperson for territories.
• Purchased and tracked media placed local and national advertising. Generated budgets, financial forecasts, and profit/loss analysis for current and potential property acquisitions. Managed multiple regional budgets of up to $,.
Acting General Manager /Director of Marketing & Sales Toll House Hotel,
• Accountable for budget of $,. Increased occupancy % over after first year. Increased corporate account business by %, social based business by %, food & beverage %. Consistently generated new records for hotel, achieved month projected revenues in ten months.
• Negotiated contracts, wrote strategic plans, implemented new services, maintained client satisfaction during extensive property refurbishment. Liaison with town council & City Manager during construction and new ownership transitions.
• Created advertising: wrote and designed marketing collateral. Interim director for hotel food and beverage and room sales. Managed and trained ten full time staff.
Director of Marketing City and County of San Francisco Recreation & Park Department
• Created and launched tourism “fee for service” programs to generate , annual attendances at San Francisco County Fair, Golden Gate Park, City Zoo, Coit Tower and five golf courses.
• Successfully solicited involvement from City VIP’s, celebrities and entertainment groups at fundraisers and special events. Organized and supervised up to volunteers at events.
• Wrote promotional advertising and managed media for television, radio and print. Served as public relations liaison with public and the press.
• Developed media campaigns and sponsorships to promote special events including San Francisco Golden Gate Festival & County Fair, along with the California Academy of Sciences “Run to the Far Side”.
• Established first cooperative relationships with city museums, non-profit boards, & county commissions.
• Composed and presented revenue and facility use policies on a regular basis for City and County Commissions, Councils and affiliated non profit organizations.
EDUCATION
California Polytechnic State University, San Luis Obispo, California
B. A., Recreation Administration: Master’s level course work in Business Administration
University of Northern Illinois: Certification for Trade Show Management (CTSM)
Passed comprehensive exam , certification will be completed summer .
